I'm back with one of my favourite people, Amy Dickinson from the Social Summit, and now also the 1-800-CHATLINE podcast, because we've officially converted her to the podcasting world.

This one is a proper behind the scenes conversation. Amy and I are breaking down the marketing decisions we each made in 2025 that have had the biggest impact on where our businesses are today. No fluff, just the real stuff.

We're talking about what's actually driven ticket sales, how we've approached sponsorships and partnerships, why getting into the DMs is still one of the highest ROI things you can do, and how we've both built ecosystems around our businesses rather than just relying on one channel.

I'm also sharing what shifted for me when I finally handed the social collective's marketing over to my in-house team, and why that decision completely changed how I show up as a founder.

In this episode we cover:

• Why capturing Instagram handles at events changed everything for Amy's ticket sales strategy
• The DM approach that's driving more conversions than any ad spend
• How to find aligned partnerships that actually pull their weight
• What it looks like to build a personal brand alongside a business brand
• Why putting your pricing on your website is one of the smartest things you can do

Have a question? Click here to send it to me!

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• Substack: https://lorentomlinson.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

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