This podcast episode focuses on steps to improve Google Business Profile (GBP) ranking in 2025, focusing on how to get more clients using Google Maps, and how to simply rank faster! Provide Google with clear data about your business. Clearly fill out the Profile fully! We need plenty of pictures, and the better the quality the better! Create a visual appeal for the clients to entice them to want to come in to your business. Get plenty of reviews! Most consumers trust most reviews as much as they trust friends and family! Keep listening to find out more!

If you need help with your local business, contact us-

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This podcast episode focuses on steps to improve Google Business Profile (GBP) ranking in 2025, focus on several key strategies: prioritize gathering reviews, especially aiming for at least 20, and engage with all reviews to show you address customer concerns. Ensure your GBP is filled with comprehensive information like descriptions, videos, photos, and FAQs to provide Google with ample data about your business. Regularly post updates to keep your profile fresh and relevant, designate a clear cover photo, and highlight your involvement in the local community to build credibility. Also, optimize for mobile speed, use a digital-friendly logo, and monitor your profile for updates. Finally, enhance your website by using local keywords, providing detailed service information, and ensuring your name, address, and phone number match your GBP.

If you need help with your local business contact us-

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This podcast episode focuses on maintaining and improving a Google Business Profile after the initial setup. It emphasizes regularly updating information, responding to customers, and using Google Posts effectively. The hosts discuss advanced optimization like leveraging new features and attributes to enhance the profile. It guides listeners on using Google Insights to understand customer behavior and adapting to seasonal trends. The podcast concludes by highlighting the importance of community engagement and collaborations for expanding reach and improving local SEO.

If you need help with your local business contact us-

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Local SEO is crucial for businesses because it can significantly increase visibility, drive more foot traffic and sales, and enhance the online presence to attract more customers from relevant local searches.

Here's why local SEO is particularly important for businesses:

• Levels the playing field Local SEO helps small businesses compete against larger competitors by targeting local audiences.
• Increases visibility It significantly boosts a business's visibility, leading to more foot traffic, calls, and ultimately, sales.
• Impacts consumer behavior Many consumers use search engines to find local information, and these searches often result in store visits and sales.

If you need help with your local business contact us-

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The Power of Social Media for Local Businesses

In my 12 years of digital marketing, I've watched social media transform from a simple networking tool into an indispensable business growth engine. The ROI potential is staggering - while traditional local radio ads might cost $500-1000 per week with limited targeting, a well-optimized social media campaign can reach the same audience for about $100-200, with precision targeting and real-time performance data.

Let me address the elephant in the room: the growing frustration with Facebook marketing. I hear it constantly: "Facebook is dead," "Organic reach is impossible," "Ad costs are skyrocketing." And you know what? These concerns aren't entirely wrong - but they're not the full story either. 

Let's talk about what's really happening with Facebook in 2025:

The Algorithm Reality

The days of easy organic reach are indeed over. My data shows organic reach has dropped to about 2-3% for most business pages, down from 15-20% in 2018. And yes, ad costs have increased - we're seeing average CPMs (cost per thousand impressions) up 40-50% compared to three years ago.

The Platform Challenges

- Content saturation is real - there are now 200+ million businesses on Facebook

- Ad fatigue has increased, with users scrolling past promotional content faster

- Privacy changes have impacted targeting capabilities

- Younger audiences are spending more time on platforms like TikTok and Instagram

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Welcome to our 1st real episode of Marketing Decoded! Today we are going to go over SEO Myths vs. Reality! Let’s start by busting some of the most persistent myths in SEO. The first myth that needs to go? "More links are always better." It’s not just about quantity anymore; it’s about quality. The reality is that a few high-quality backlinks from authoritative sites are much more beneficial than a ton of low-quality links. Google’s algorithms have evolved to prioritize link quality over quantity, focusing on relevance and context rather than sheer numbers.

Now, onto the next big myth: "SEO is all about ranking #1." While securing the top spot on search results is great, it’s not the end-all-be-all. The reality is more nuanced. Success in SEO today is about visibility and engagement across a range of search results, not just the top position. It’s about being present in featured snippets, local packs, and even voice search results.

Another myth I hear a lot is, "Keyword stuffing will boost your rankings." This might have worked in the early days of SEO, but today, this practice can actually harm your rankings. Search engines now prioritize well-written, relevant content that genuinely addresses the needs of users. Stuffing your content with keywords without regard to context or quality can lead to penalties rather than rewards.

Moving forward, let’s talk about the myth that "SEO is a one-time effort." This could not be further from the truth. SEO requires ongoing effort and adaptation. Search engines are constantly updating their algorithms, and your competitors are always improving their strategies. To stay ahead, you need to continually adjust and refine your SEO approach.

We’ve been talking about SEO myths and what doesn't work. Let’s pivot to strategies that do work and how you can implement them to not just compete but to truly excel in today's digital landscape.

Contact us today!

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Welcome to "Marketing Decoded" where we dive deep into the mechanics of digital marketing and unveil expert insights with real-world strategies. I’m Michael, your guide on this strategic journey through the evolving world of Search Engine Optimization and digital marketing.

In the realm of digital marketing, the line between success and obscurity is sharp. Quality SEO and comprehensive digital marketing—that’s what elevates the leaders from the followers. It’s about more than just visibility; it's about creating meaningful connections with your audience, driving robust business growth, and establishing a sustainable competitive edge. Conversely, without a solid strategy, your digital presence could languish, unseen beneath layers of search results.

At SEO Commandos, we’re not just participants in the game of digital marketing—we’re the strategists reshaping it. Drawing on the specialized operational skills I developed in the military, we craft dynamic, adaptable strategies. These skills allowed me to transition from dismantling large operations in the field to constructing formidable organizations in the digital realm, from the ground up. It’s a rare skill set, cultivated under the most challenging conditions—a distinct advantage that we bring to our clients’ campaigns.

We’re more than a digital marketing agency; we are your strategic allies, committed to navigating the complex digital terrain alongside you. If you're prepared to propel your business to the forefront and achieve tangible, impactful results, then you’ve found the right command.

Today, we begin with the essentials of SEO—unpacking what it is, why it truly matters, and how to implement it effectively. Whether you're refining an existing strategy or just stepping into the vast world of digital marketing, this podcast is your arsenal of knowledge, tools, and tactics.

Join me as we march through the digital battlefield. With an experienced veteran at your helm, there’s no limit to what we can achieve together.

Let’s not just start, but let’s dominate together!

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