There are many articles on advertising testing, but this one answers IF you should be testing at all! It covers the when, what & how of ad testing.

In summary when it comes to testing your advertising:

1. Know with whom you want to communicate.

2. Know what your target audience wants to hear.

3. Know why you are communicating, what the message is that you want to send.

4. Know which concept(s) or ideas have the most resonance with both your target audience and objectives, and why.

5. Know how the concept(s) will develop into a campaign across media.

6. Know how you are going to communicate, the most relevant medium and channels for your target audience.

Checking a website is often the first step a customer makes when they are interested in a brand or manufacturer.

Therefore we should ensure ours responds to their needs, whatever the reason for their visit.

This podcast shares the nine essential elements of a customer centric website.

Many companies create great new products and services – from their perspective – but they fail! In such a situation, it is almost always due to an outdated innovation process, in which the customer has not been involved.

I know it can be difficult to innovate in this new age of technology, but it remains vital for growth. This podcast shares some of the latest ways to improve your innovation success rate.

Have you been working with the marketing 5Ps but still don't seem to know your customers any better?

Try these 7Qs and see a real difference!

This post gives you the questions to ask yourself and the actions to take to build your brand.