Marketing, Demystified The Podcast

LinkedIn is one of the most-cited domains for professional queries in AI search. 

So when a buyer asks an AI tool who to consider in your space, what your team publishes on LinkedIn can impact the answer.

On this episode, host Jenn Mancusi sits down with Lily Grozeva, founder of Saltanat Labs and a B2B SEO and AI search specialist with 20 years in organic search, to talk about what it takes to get your LinkedIn content cited.

Lily breaks down why B2B brands should take LinkedIn seriously, which formats do which job, how to write your content in a way that increases the likelihood it will be cited, and how to tell if any of it is working.

If your team posts on LinkedIn but isn't sure it's doing anything for your AI search visibility, this episode is a good place to start.

👤 Connect with us:

• Lily → https://www.linkedin.com/in/lilygrozeva/
• Jenn → ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠

🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠⁠http://growgetter.io

Ask most marketers what PR is for, and you'll hear "getting press coverage" or "managing a crisis." Rarely will you hear "helping AI understand and trust my brand."

But that disconnect might be the very thing holding your AI visibility back.

Earlier this year, Guy Yalif pointed out that when it comes to measuring AI search visibility, marketers are moving away from keyword rankings and toward terms borrowed straight from PR, and this week's guest has built her entire framework around exactly that shift.

On this episode, host Jenn Mancusi sits down with Stephanie Richards, Founder of SowGrow PR and creator of the GROW Visibility STACK framework, to talk about what it means to apply PR thinking to AI search visibility.

Stephanie breaks down the connection between strong PR and showing up in AI, the framework she uses to evaluate a brand's credibility and authority, and how to measure success (hint: it’s not your standard AI visibility audit).

If you've been chasing AI visibility without a PR strategy, let this episode be your playbook.

🔗 Mentioned in this episode:

• How To Rank in AI Search with Guy Yalif → https://podcasts.apple.com/us/podcast/96-how-to-rank-in-ai-search-the-four-pillars-of-aeo/id1694978118?i=1000775210929

👤 Connect with us:

• Stephanie → ⁠⁠⁠https://www.linkedin.com/in/stephanierichardsb2bpr
• Jenn → ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠

🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠http://growgetter.io

Most businesses run digital and physical marketing like they're two completely different jobs, different budgets, different teams, no real connection between them. 

This week's guest calls this Random Acts of Marketing, and argues it’s costing businesses more than they realize.

On this episode, host Jenn Mancusi sits down with Kirby Hasseman, founder of Hasseman Marketing and author of HYBRID Marketing: Stop Random Acts of Marketing and Build a Brand People Can't Ignore, to talk about what happens when digital and physical work together.

Kirby breaks down why digital and physical marketing need each other, walks through his six-step framework for turning a stranger into a customer, and makes the case that AI actually makes showing up physically more important than ever.

Whether you're all-in on digital, leaning hard into physical, or doing a little of both without much connection between them, this episode gives you a framework for bringing it all together.

👤 Connect with us:

• Kirby Hasseman → https://www.linkedin.com/in/kirbyhasseman/

• Jenn →⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  
  

🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.growgetter.io/

Corporate purpose used to mean sustainability initiatives, social causes, and showing the human side of your brand.

Ron Tite argues that true corporate purpose has a simpler and more direct goal: driving growth.

On this episode, host Jenn Mancusi sits down with Ron Tite, founder and Chief Strategy Officer of Church+State, host of the podcast The Coup, and author of Think. Do. Say. and The Purpose of Purpose, a Globe and Mail and Toronto Star bestseller.

Ron breaks down why the days of mission-driven marketing are over, where companies get the relationship between purpose and growth wrong, and how his Think Do Say framework, the same one behind brands like Google, Microsoft, and DoorDash, can be applied to drive real growth at the individual, team, and organizational level.

If you've ever wondered whether your company's purpose is doing anything for your business, this episode gives you a new way to think about it.

👤 Connect with us:

• Ron Tite → https://www.linkedin.com/in/rontite/

• Jenn →⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠⁠⁠⁠

  
  

🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.growgetter.io/

Between AI Overviews, zero-click search, and chatbots answering questions before anyone clicks your website, even the most seasoned marketers are unsure how to optimize for visibility.

Next week, we're tackling exactly what to do about it with a live webinar: "Why You're Invisible to ChatGPT and Google (and How to Fix It)."

But before we get into increasing search visibility, we need to understand how we got here.

In this very special solo episode, host Jenn Mancusi takes a walk down memory lane, revisiting clips from some of our favorite guests over the years to trace the evolution of search. 

We'll look at the original function of a website, the early shift in search behavior, the rise of AI Overviews and zero-click search, the real origins of AEO, and how much of your AI search visibility is happening in places you don't even control.

If you're planning to join us for next week's webinar, consider this your summer reading.

Register for the live September 24th, 2026 webinar: https://go.growgetter.io/why-youre-invisible-to-chatgpt-google-and-how-to-fix-it-registration

Today’s episode features clips from: Andy Crestodina, Neil Patel, Ann Smarty, Guy Yalif, Will Cady, and Kyle Denhoff.

When we talk about growth, the conversation usually jumps straight to marketing and sales. But there's one lever that rarely gets mentioned, even though it matters just as much.

Hiring.

On this episode, host Jenn Mancusi sits down with Jen Spencer, Chief Growth Officer at Booth and author of Lead Anyway, to talk about talent as a growth strategy: how to hire and scale the right team in the age of AI.

Jen breaks down how to build a hiring strategy that fuels growth, what separates a hire who moves the business forward from one who doesn't, when bringing in an outside partner can help you scale faster than hiring in-house ever could, and what a startup actually needs in place to scale a team without it falling apart.

If you've never thought about hiring as part of your growth strategy, this episode will not only change that, but give you some actionable tips to build a team that drives growth.

👤 Connect with us:

• Jen Spencer → ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jenspencer/

• Jenn → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠⁠⁠

  
  

🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.growgetter.io/

When it comes to seeking, understanding, and engaging with the people you want to reach, there are few tools as effective as Reddit. 

And with the rise of AI and zero-click search, having a Reddit marketing strategy matters more than ever.

On this episode, host Jenn Mancusi sits down with Will Cady, Co-Founder of HEAL MVMNT, a culture strategy agency, and the author of Which Way Is North, a book on creative vision for makers, marketers, and mystics.

Will breaks down why small, trusted communities are winning, the biggest mistakes companies make when they try to show up on Reddit, how to show up in these communities effectively, and the role Reddit plays in AI search.

If you've been wondering how to genuinely connect with your audience as search and social keep shifting under your feet, this episode is a great place to start.

👤 Connect with us:

• Will → ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/willcady
• Jenn → ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠⁠

🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠⁠⁠http://growgetter.io⁠

By the time a customer churns, the warning signs have usually been there for months, buried in a call, a support ticket, or a slower reply. But if you miss those signals and the customer is lost, Qualtrics research shows you'll pay 6X more to acquire a replacement.

On this episode, host Jenn Mancusi sits down with Alok Shukla, Founder and CEO of FunnelStory, an AI-powered customer intelligence platform, to talk about what those early signals look like and how AI is changing the way businesses predict and prevent churn.

Alok shares what most businesses get wrong about churn, why it's been so hard to solve, how teams are now using math and AI to get ahead of it, and one thing you can start doing this week with the tools you already have.

If you're trying to get ahead of churn, this episode is a good jumping-off point.

👤 Connect with us:

• Alok → ⁠https://www.linkedin.com/in/akshukla/
• Jenn → ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠⁠

🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠⁠⁠http://growgetter.io⁠

Personal LinkedIn profiles get 8 to 12 times the reach of brand profiles. 

And that gap is only getting wider. 

A month ago, we talked to Josh Cons about the importance of founder-led content. Today's episode takes things a step further.

On this episode, host Jenn Mancusi sits down with Heike Young, former Head of Content for Salesforce and Microsoft, to talk about the framework she built for scaling a people-generated content engine that combines employees, industry creators, and customers.

Heike breaks down what each of these three groups contributes, where they should sit in the funnel, and why she believes humans, not AI, are the most efficient and influential content a B2B brand has right now.

If you've already started tapping your founder's voice and are wondering who else on the team could be doing the same, this episode shows you the bigger system.

🔗 Mentioned in this episode:

• Founder-Lead Content with Josh Cons → https://podcasts.apple.com/br/podcast/98-founder-content-how-to-turn-your-executive-team/id1694978118?i=1000777092749

👤 Connect with us:

• Heike → ⁠⁠⁠⁠https://www.linkedin.com/in/heikeyoung/
• Jenn → ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠

🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠⁠http://growgetter.io⁠

You've refined your prompts. You've trained the model. You've gotten rid of the obvious AI clichés. So why does your content still sometimes fall flat?

A couple of months back, we talked to Ethan King about using ChatGPT and other AI platforms for marketing. This episode takes things a step further.

In this episode, host Jenn Mancusi sits down with Fractional Head of Content Julia Porter, who previously built content functions at Optimizely and Personio, to explore what she calls The Judgment Layer, the human thinking that has to surround an AI content workflow if you want consistently great content.

Julia discusses the five things every content team needs, from defining quality and challenging briefs to aligning messaging, improving feedback, and diagnosing why content falls short.

If your team has already embraced AI but still can't quite figure out why some content just isn't landing, this episode gives you a framework for understanding what's missing and how to fix it.

🔗 Mentioned in this episode:

• ChatGPT for Marketing with Ethan King → https://podcasts.apple.com/us/podcast/83-chatgpt-for-marketing-strategies-shortcuts-mistakes/id1694978118?i=1000753354022

👤 Connect with us:

• Julia → ⁠⁠⁠https://www.linkedin.com/in/juliaporter234/
• Jenn → ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠

🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠http://growgetter.io