Wistia surveyed over 500 marketers to find out how they're using AI for video marketing - what's working, what's not, and where teams are seeing real results.

On this episode, host Jenn Mancusi is joined by Sam Balter, Head of Content at Wistia and former Director of Media at ZoomInfo. Sam has produced and marketed several podcasts for B2B brands, including the award-winning podcast Weird Work.

Learn which AI video marketing tools teams are using across the production workflow, how teams are scaling video production while improving performance, and how AI is enabling video personalization at scale.

Consider this your front-row seat as Sam breaks down the data and reveals what separates the teams getting results from those just adding tools to their stack.

Want to check out the Wistia AI Video Report for yourself? Click here: https://wistia.com/explore/ai-video-trends

Whether you're considering M&A, raising capital, or scaling rapidly, growth events put pressure on everything underneath. Most business owners find out they're not prepared when it's too late.

On this episode, host Jenn Mancusi sits down with Kristin Luck, Growgetter Co-Founder and Managing Director at Oberon Securities.

With multiple PE-backed exits ranging from $30M to $450M, Kristin has seen M&A from both sides of the table and knows exactly what derails deals and what positions companies for success.

Learn why M&A and capital planning need to start years in advance, what mistakes destroy value at the final hour, and the three areas every business owner must optimize.

Whether you're planning a growth event or just building a more valuable business, this conversation shows you what to focus on now.

Want to dig deeper and learn the HOW behind this preparation?

Join us on March 19th, 2026 for a free webinar: https://go.growgetter.io/webinar-registration-build-for-scale

AI adoption has absolutely exploded, and yet most marketers are only scratching the surface of what's actually possible with these tools.

On this episode, host Jenn Mancusi sits down with Ethan King, bestselling author of "ChatGPT to Double Your Business in 90 Days" and founder of SimpleSuccess.ai.

With over 20 years building successful brands and helping businesses automate their marketing, Ethan breaks down what actually works when using ChatGPT for marketing.

Learn the best strategies to scale your business, the shortcuts that get you results faster, and the biggest mistakes that slow you down.

Whether you're just getting started or you've been using ChatGPT but want to access more value, this episode is your roadmap.

More than a decade ago, marketers struggled to wrap their heads around social media.

Now, AI is clearing the chessboard all over again.

In this episode, host Jennifer Mancusi sits down with Mark Schaefer, a marketing expert, author, business consultant, and educator, who wrote the first book on influencer marketing, "Return on Influence" (2012).

His latest, "Audacious: How Humans Win in an AI Marketing World", has bold lessons for marketers struggling to find their footing amid yet another transformation in the industry.

His biggest lesson? Marketers need to transform as well, into their most human, most authentic, most audacious selves.

Without a clear voice, content is just noise. On this episode, host Jennifer Mancusi sits down with a master of voice: comedian, copywriter, and brand strategist Mimi Von Schack.

Mimi has lit up the stage at Just For Laughs, the world's biggest international comedy festival. She currently moonlights as a copywriter for an international brand, and has run strategy for a Kraft Heinz brand… and you may have caught her in a Superbowl ad this past weekend for Wells Fargo!

In both content and comedy, voice and specificity are key. We’ll discuss how non-comedians can adopt a comedian’s mindset, and why voice matters more than ever with the rise of AI.

Is your brand strategy stuck in the past? On this episode, host Jenn Mancusi sits down with Kevin Perlmutter, Chief Strategist at Limbic Brand Evolution and author of "Brand Desire: Spark Customer Interest Using Emotional Insights."

With over 30 years of brand strategy experience, including his time as Senior Director of Brand Strategy at Interbrand, Kevin reveals why traditional brand strategy focuses too much on "what's your why?" and not enough on "who's your who?"

Learn about his Limbic Sparks® Brand Strategy framework, how emotional motivation drives customer behavior, and practical steps to stop focusing on persuasion and start focusing on connection. If you want to ignite interest, spark desire, and create ongoing brand loyalty, this episode is for you.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

What if the audiences you're overlooking are the ones driving your category's growth? On this episode, host Jenn Mancusi sits down with Cathy Murphy, CEO of Venus Media, to discuss why multicultural marketing has become essential for sustainable revenue growth.

Learn what actually works when marketing to diverse audiences, how to build campaigns that resonate instead of alienate, and why the best strategies come from people who live in these communities. If you're treating diversity marketing like a checkbox instead of a growth opportunity, this conversation will change how you approach your customers.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Heading to a conference and looking to maximize ROI? In this special solo episode, host Jenn Mancusi breaks down the conference strategy playbook that actually works.

Learn how to set realistic lead generation goals, work your booth like a pro, and follow up fast to turn conference connections into real business.

Whether you're a first-timer or a conference veteran, this episode gives you the tactical framework to make your investment pay off.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Is your brand hitting a plateau? On this episode, host Jenn Mancusi is joined by Evelyn Starr, Chief Brand Strategist and author of "Teenage Wastebrand." With over 25 years of marketing strategy experience, Evelyn has identified why brands hit plateaus after initial success.

Learn the 8 symptoms of "brand adolescence," her proven frameworks to diagnose what's holding your brand back, and real-world examples of how brands like Crocs and Spotify successfully navigated their awkward phase. If your company has grown past startup mode but can't break through to the next level, this conversation is for you.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Everyone talks about the importance of "building a community," but what does that actually mean for B2B companies?

On this episode, host Jenn Mancusi sits down with Emily Cahill, former Head of Community & Lifecycle Marketing at G2 and community veteran from Care.com and Yelp, to break down B2B community building.

Learn when a community makes sense for your business, how to identify your first 100 members, and the practical steps to launch. If you're curious about community but don't know where to start, this conversation will give you a clear roadmap.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io