Marketing Dilemmas

Cognism's Global Head of Paid, Canberk Beker speaks to Adi Hagag from Metadata about how paid marketing has evolved - from the number of tools available on the market, to the increasing number of touch points.

Global Head of Demand Gen at Cognism is joined by Liam Maroney and Graceanne MacDonald, co-founders of Storybook Marketing. Each advocates for demand gen, they discuss the impact demand gen can have on reaching and building relationships with core audiences.

Cognism's growth adviser, Gaetano DiNardi is joined by VP of Marketing at HYCU, Pete Lorenco to talk all things buyer intent. If declared intent trumps assumed intent, why aren't we all optimising for declared intent?

Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.

CMO, Alice de Courcy speaks to the Demand Gen campaign manager and brains behind the highly successful CMO diary launch campaign - Jamie Skeels. They chat about how the diary came to be, how Jamie went about planning the campaign, and some behind the scenes insights about the last minute changes impacted the campaign.

Global Head of Paid at Cognism, Canberk Beker speaks to Diego Oquendo, Performance Marketing Manager at Catalyst Consulting about the biggest mistakes marketers make on paid channels.

Cognism's Global Head of Paid, Canberk Beker talks to Andrew Harder, Senior Paid Manager at Cisco about how paid marketers can experiment to find better ways to get results. Specifically looking at how paid marketers can switch from a lead gen approach, into a demand gen model.

Cognism's growth advisor, Gaetano DiNardi speaks to Alina Benny, Head of Content and SEO at Aura about all things content and SEO. Specifically, how to use content as a mechanism to drive more declared intent.

Alice de Courcy is joined by CMO at PwC, Antonia Wade to discuss how the added complexities of the modern B2B buyer journey have rendered the marketing 'funnel' pretty useless. Instead, Antonia proposes a new way to look at the B2B buyer journey.

CMO of Cognism, Alice de Courcy speaks to CMO at Paddle, Andrew Davies about his recent brand awareness campaigns including sending Paddle merch into orbit!