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Marketing Early Stage Companies: The Sales and Marketing Partnership
Whether you are an established company or in the early stages of growth, marketing is key and its rules have changed. Marketing must not only build a brand, but also contribute to the development of a long-term pipeline of new business.
George Ravich, President of Ravco Marketing, is a CMO veteran for a variety of companies in the FinTech and InsurTech industries. In this episode of Expert Opinion, George talks about the changing role of the CMO, how marketing and sales have evolved, and best practices for keeping up with must-have digital marketing tools.
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By Whether you are an established company or in the early stages of growth, marketing is key and its rules have changed. Marketing must not only build a brand, but also contribute to the development of a long-term pipeline of new business.
George Ravich, President of Ravco Marketing, is a CMO veteran for a variety of companies in the FinTech and InsurTech industries. In this episode of Expert Opinion, George talks about the changing role of the CMO, how marketing and sales have evolved, and best practices for keeping up with must-have digital marketing tools.