We're back!!! 

It’s 2025, and I'm kicking off the year with a deep dive into what’s hot, what’s not, and how to not screw up your marketing this year. 

This episode? It’s got it all. From the trends that actually matter to the ones you should just straight-up ignore, we’re talking strategy, connection, and a whole lot of truth bombs.

If you’re serious about leveling up your marketing game and cutting through the noise, this is the episode for you. Warning: I do get a little ranty, but hey, that’s all a part of the Marketing Espresso charm... right?

Here’s What I'm Covering:

💡 Trends You Should Care About:

• Why social media’s changing, and why your Instagram followers aren’t enough anymore.
• The rise of human-centered design—connection is everything, folks.
• SEO and voice search aren’t just buzzwords—they’re your website’s best friends in 2025.

📉 What’s on the Decline:

• Online courses: The one-size-fits-all approach? Not so much.
• Influencer marketing: Still relevant, but it’s all about picking the right people.
• Overly polished brands: Perfection is boring; let your personality shine.

🔑 The Keys to Winning in 2025:

• Diversify your marketing (because relying on just one platform is a disaster waiting to happen).
• Make it easy for people to buy from you—no one has time to figure it out.
• Build a brand, not just a trendy campaign. Consistency wins every time.
• Show you care about your customers’ data. Mistrust is high, so be the brand they can count on.

🔥 Rant Alert:
We’re talking about why trend-chasing is lazy marketing, why your emails don’t need to be pretty (just clear), and why collaboration and connection are still the secret sauce to growing your business. Oh, and let’s not forget AI—great tool, but let’s be honest about its limits (and environmental impact).

Listen Now for:
Bold predictions, no-BS advice, and all the motivation you need to crush your marketing in 2025. Whether you’re here for the insights, the rants, or just a laugh, you’re in the right place.

Join the Conversation:
Got thoughts? Questions? Want to rant back at me? Slide into my DMs or drop me a message—I’d love to hear what you think about the trends (and anti-trends) for 2025.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

It's the last episode for 2024!!
How did we get here so quickly?

It wouldn't be the final episode of the year if I didn't spend time reflecting on the year that was, and yapping about some predictions for the year ahead!

Major trends I saw this year?

The shifting from digital to real-world connections, personalized email marketing, and brand authenticity. 

Yep who else saw the rise of in-person events and the decline in the effectiveness of overly salesy pitches, online courses, and the continuing relevance of email and SEO?

Also the stats are telling us - people are spending less time on social media platforms! 

Most excitedly - there's a rise in brand marketing... an absolutely lost form of marketing!

So marketers, business owners I urge you in 2025 to think beyond social media and invest in a strong brand strategy. 

I'm going to share my plans and hopes for 2025, while encouraging you to review your 2024 strategies and prepare for the year ahead.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Do you think of planning and roll your eyes?
Or maybe you think of planning and get so excited to get paper and coloured pens at the ready!
Whatever camp you sit in, one thing Michelle Broadbent is going to bring home in this episode is the importance of actually have a plan to guide you (so you don't drift aimlessly and without focus.)

Whether you hate or love it, Michelle is going to give you the tips you need to make sure you don't just set goals or plans and forget about them but actually develop action plans, set intentions and bring the plan to life (and reach those goals!)

This episode emphasises the significance of reflection, accountability, and flexibility in achieving goals.

Michelle is a business strategist with a 20+ year career as a trusted advisor to female founders across an array of industries including media, marketing, fashion, design, executive coaching and training. She is passionate about seeing women succeed and has supported countless women as they step up from solopreneur to CEO in their business.

Michelle is known for smart, strategic solutions that build thriving businesses and provide women with the freedom to enjoy what matters most - in business and life. Prior to starting her business in 2016, she spent more than a decade in the media industry - playing an integral role in building two start-ups from solo entities to thriving global brands.

Michelle’s superpower is being able to cut through the overwhelm and overdrive of running a business alone. As a voice of reason and a motivating force, her focus is on removing roadblocks and identifying the opportunities, structure and resources to meet the demands of running a business.

Michelle has shared her insights on stages, masterclasses, podcasts and in print. She has her own podcast - 'Your Business Boost' and is the Productivity Editor of 'Women Love Tech' and 'The Carousel' news sites.

She lives on the Northern Beaches of Sydney, Australia with her two daughters and Jett, their pet cavoodle.

Connect With Michelle
Website
LinkedIn
Email: [email protected]

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

No doubt you've heard of this term, but what does it actually mean?

Charged up by two coffees in this episode I'll discuss the concept and how to integrate omni channel marketing into your strategy.

Omni-channel marketing is essentially strategic marketing, involving the use of multiple channels to reach the ideal client. 

But when it comes to using multiple channels the trick is habit stack your marketing and getting your consistency right before diving into it all.

My advice? gradually setting up and integrating different channels into your marketing strategy, ensuring each channel is effective before expanding to the next. 

I'm giving you practical examples and insightson how to implement omnichannel marketing effectively.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

How does understanding your customer and their profile help you with your marketing?

In this episode of Marketing Espresso, I'm welcoming back Ros Cardinal to delve deeper into the Women's Leadership Archetypes.

We're chatting how understanding these archetypes can enhance marketing strategies, improve sales approaches, and foster better customer relationships.

Ros shares insights on how different archetypes like Tribe Builder, Sovereign, Wise Woman, and Warrior respond to marketing and customer service, offering tips on tailoring communication and services to each.

And further to understanding your customer how can recognising and leveraging your own archetypes lead to better outcomes?

Ready to know what Archetype you are?
Find out here
You get 50% off for being a Marketing Espresso listener! How good!

When she was growing up, Ros wanted to be a vet or a scientist, but her fascination with human behaviour and neuroscience led her to a career in organisational development, specialising in improving business outcomes by developing individuals, teams, and organisations.

After more than 20 years in corporate human resources and organisational development roles, a successful battle with cancer gave Ros the nudge to take her passion for transforming leaders and improving how individuals and organisations cope with change in a new direction.

Leaving her senior corporate role in 2012, Ros established her consulting business, Shaping Change, to achieve her goals.

Ros is a solution and results-oriented facilitator, with expertise spanning strategic planning, leadership development, organisational culture, change management, emotional intelligence and employee engagement.

She is also a talented and multi-award-winning executive and leadership coach, with coaching clients at executive and senior levels in Government agencies, private enterprise, and the community sector.

In 2016, Ros felt compelled to look deeply at the differences in the leadership styles of men and women. The result was the Women’s Leadership Archetypes model, now being used worldwide by women to discover how they can better leverage their natural strengths to lead with purpose, authenticity, and integrity. In 2022 Ros was recognised with a World of Difference Award by the International Alliance for Women (TIAW) for this work. Ros now licences other women coaches, facilitators, mentors, and trainers to use the WLA in their work, creating a ripple effect across the globe.

Ros is a blogger and the author of The Resilient Employee. In addition, she contributes regular articles to Leaders in Heels, The Huffington Post, and People Development magazine.

Connect with Ros

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Yep it's not a secret, word of mouth marketing is powerful... So powerful I know many businesses that have built hugely successful and profitable businesses using JUST this marketing technique.

So how do we supercharge it?

Well have a listen and find out!

But for a sneak peak I am going to talk about...

The importance of nurturing relationships
How to systemise your communication with your network
Collaborations built on mutual value
Intentional interactions 
Asking for referrals

Enjoy these practical tips for both product and service-based businesses to help leverage community networks for marketing success.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Are you guilty of thinking you can communicate because you can well, talk?

Communication is something I think most people will say is important to them, but are you aware of how your communication could actually be limiting your success, what have you done to work on your communication?

Well, I have communication expert Leesa Shannon back on the poddy and we are identifying three major communication challenges—lack of clarity, lack of confidence, and ineffective messaging—and providing strategies to overcome them. 

From a career that started in Public Relations, Leesa has been fascinated in how people communicate, and the impact it has on human connection, relationships, success and ultimately results. 

Leesa is now a sort-after strategy and leadership facilitator, human performance coach, and communications advisor with over 20 years of experience consulting to a vast array of organisations, including blue chip multinationals, start-ups, not for profit and high-profile individuals.

Her expertise centres around vision, messaging, and strategic alignment for organisations seeking growth, market repositioning, and government advocacy. She is a sought-after facilitator for strategy development and planning sessions, a trusted coach for senior leaders, and a skilled architect of strategic communications and execution plans. 

For the past 14 years, Leesa has also advised and coached the State and National Australian of the Year award finalists and recipients, including the likes of Grace Tame, Adam Goodes, Rosie Batty, the Thai Cave Divers – Richard Harris and Craig Challen – to name a few.

Find out more about Kármán Line
Connect with Lisa

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Without fail my annual don't forget to market over the holiday period episode hits your ears...

Don't forget not EVERYONE shuts down over Christmas, also we don't want all your hard work from the rest of the year to be lost.

So how do we market during a time when we know engagement is down (not gone completely) and we ourselves might be away?

Here are my actionable tips on how to stay relevant to clients over Christmas and New Year's. 

Also don't forget that we need to prepare marketing campaigns in advance to manage quieter business periods effectively and stress avoiding complete disengagement to retain brand trust and client relationships.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

We don't talk e-commerce often on this poddy, so it's great to have Dan Nikas, an expert in meta advertising and email marketing for e-commerce join me.

Email marketing is hugely important to the success of any campaign - but even more important when it comes to e-commerce, and the stats prove it!

Dan is sharing with us his innovative strategies that consistently drive significant revenue for brands, including his own successful fitness apparel brand, Gearbunch.

He explains the importance of personalised email marketing campaigns using tools like Klaviyo, detailing how user behaviour can inform targeted communication at various stages of the customer journey.

Dan emphasises the critical role of owning customer data and integrating it with other marketing efforts to maximise ROI.

The discussion also highlights the transformation of traditional email marketing into a sophisticated, behaviour-driven approach, aiming to enhance customer experience and boost revenue.

So what untapped potential is there to optimise your email marketing?

Dan Nikas is an expert in meta advertising and email marketing for e-commerce, known for his innovative strategies and impressive results. 
 
As the founder of Gear Bunch, a globally successful fitness apparel brand, Dan has demonstrated his prowess by consistently driving 20-30% of the brand’s revenue through meticulously crafted email marketing campaigns. His unique approach has earned him a spot on Meta’s Australian Business Council, where his unconventional yet highly effective methods caught the attention of industry leaders, leading him to become a global trainer for Meta. 
 
Dan's journey is as compelling as his expertise. Before entering the world of e-commerce, he spent 17 years as a homicide detective, a role that honed his analytical skills and deep understanding of human behavior. This background has uniquely positioned him to excel in marketing, allowing him to connect with audiences on a profound level. Despite having no formal marketing training, Dan's transition from law enforcement to successful entrepreneurship showcases his adaptability and innovative spirit. 
 
In the realm of meta advertising, Dan’s achievements are remarkable. His strategies, such as using Facebook Messenger for e-commerce, have consistently delivered outstanding results, even deviating from conventional practices. This innovative approach led Meta to invite him as a global trainer, where he shares his insights and teaches businesses how to optimize their advertising efforts. 
 
As a podcast guest, Dan Nikas brings a wealth of knowledge in e-commerce, email marketing, and meta advertising, enriched by his fascinating journey from detective to entrepreneur

Find Dan on LinkedIn
Visit his Website 

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

How do you best create content for your audience... You ask them what content resonates with your audience by asking and listening to them.

There is this little old thing we used to do in Marketing called... research.

Use feedback from your current, previous, or ideal client to identify their needs and their interests. 

Through conversations and strategic listening, you business owner/ marketer can tailor your content to meet their audience's expectations and build stronger connections.

Let's also talk about my favourite thing - the misconceptions around relying solely on social media for business success and listen to me advocate for a broader approach to content strategy.

This episode is a guide to better understanding audience desires to create impactful content.

Want more of my thoughts on Social Media & Marketing?

Download my White Paper
"Social Media Won't Save Your Marketing"

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative