How do you craft a message that will get noticed amid all the modern marketing noise? Good storytelling. The Marketing Essentials team recently sat down with Rich Austin, founder of Speaking of Success, to talk with him about why storytelling is important, what happens when you tell a story, and what makes up a good story. It’s a fascinating interview filled with brain chemistry, protagonists, emotions, and millennials!

Stuff we mentioned during the podcast:

Speaking of Success

Getting Noticed in the Age of Distraction: Storytelling for Business (workshop)

What’s Your Story? (MET Podcast 004)

The story of TOMS Shoes

Apple’s “1984” commercial

Flex Tape commercial