The Marketing Essentials Podcast

Have you been to a gourmet donut shop lately?  If so, it's likely you dished out more for your tasty treat than you would at your local gas station for a sticky bun in a plastic bag. 

While there is something to be said about the quality of a product or service, attracting customers who will pay more starts with making sure they perceive your business correctly, and that can only be done through investing your brand.

No matter what type of business you run, your website will always have a place in your sales process.

Whether it’s a way for referrals to contact you or having someone sign up for your newsletter, without an updated professional website, you’re missing out on truly scaling as a business.

On today’s episode we provide simple and practical examples on how you can turn your website into a lead generation tool, with content, analytics, and proper call-to-actions.

There is no denying that video can be a powerful tool. But like every tool, if you're not using it correctly, you're not going to get the desired results.

On this podcast we speak with John Antonacci, CMO of Gannon & Scott, a precious metal refining company located in Rhode Island. John shares his vast experience using video as an integral part of his marketing strategies and how it has helped him speak to specific audiences at every stage of the buyer's journey.

John follows the "Hero, Hub, Hygiene" philosophy when creating video. Listen and learn how you can implement this philosophy, plus pick up several bonus tips on simple video tools you can use instantly.

“My favorite video marketing campaign involved dressing a dude up in a textbook costume.”

From Snap to Insta, there are a lot of social media options out there. On this episode we discuss which ones you will really need to move the needle for your business. 

From the basic functionality of each channel, to the audiences on each platform, and things to consider when selecting your social media marketing channels. (Bonus: creative ways to use Instagram marketing for almost any business). 

Social media is the vehicle that will bring you to your clients. And just like cars, there are many things to consider before committing.   Shop smart and choose wisely.

Every business has a story to tell, but it is not an easy task to complete. 
Consumers want a brand they can connect to, a brand that they know, like, and trust. And there is no better way to do this than through the power of story. 
 

On this podcast content marketer and master storyteller, Nikki Groom, shares with us practical tips on how you can create your story. 

If you're using Instagram to market your business, you'll need an image strategy beyond just “post and pray.”

Instagram has 500 million daily users, all of them searching for the next perfectly-curated-image-dopamine-hit. And your brand is not going to capture their interest if it’s not represented in the best possible light.

On today's episode we'll talk about five things to consider when preparing your images.

Have you ever thought about starting your own business, but still need some help on how to get started?

Well, the stars have aligned!

This week we talk to James Kwon, founder and CEO of Figmints Marketing Agency, and also a veteran at starting businesses (he has NINE founded businesses under his belt). James outlines his fundamental 7-step process to starting your business and makes it achievable, not overwhelming.

Start, Scale, Thrive with these 7 actionable steps to real growth and revenue.

Social media is a crowded and fast moving place. In fact, the average social media user each day scrolls the height of the Statue of Liberty! Needless to say, it is getting harder to stand out and grab your customer’s attention.

Your social media visuals should consistently convey the same message and experience for your customer so they know you at glance. In today’s episode, Alicia shares an approach that brands your social media and helps you instantly connect and attract your ideal clients.

If your marketing strategy is "let's throw everything against the wall and see what sticks," you need to develop your brand message.

Your brand message, comprised of your mission, vision, and values, is the foundation of your marketing efforts. Skip the message and your marketing has no heart.

On today's podcast, we speak with Deb Goeschel, "The Message Artist." Deb helps her clients define an on-target brand message and discover their audience for a better bottom line.

An effective logo carries the message of your brand— it should be uniquely you. It should also be part of a well-considered and scalable identity system that supports your brand.

If you think you are getting a “really good deal” on a logo creation, stop and question what you’re really getting. An online logo factory might promise to create a custom logo for you but, without taking the time to get to know you, your company, and your vision, do you really think you are getting a “custom logo”?

Listen to this podcast to understand what goes into creating an effective logo, the process behind it, and how much a logo should really cost.