This week we invite The Designer CPA, Peter Lang, on to our podcast to discuss a counter-intuitive way to approach your marketing & brand position: developing a niche. Niche marketing is offering products or services that appeal to a small, specialized section of the population. Through niching, Peter went from the “boring CPA” (his words!) to the specialized, laser-focused “CPA for Creative Designers” and realized tremendous growth in his business.

Can you apply niching to your business? What does this mean for your marketing? And will the act of excluding certain types of customers and clients, actually INCREASE your business? Listen to our interview with Peter to find out!

Stuff we mentioned during the podcast:

The Designer CPA

How to Find a Niche Market and Make It Your Own

Lil’ Rhody Marketing Support Group