If your marketing strategy is "let's throw everything against the wall and see what sticks," you need to develop your brand message.

Your brand message, comprised of your mission, vision, and values, is the foundation of your marketing efforts. Skip the message and your marketing has no heart.

On today's podcast, we speak with Deb Goeschel, "The Message Artist." Deb helps her clients define an on-target brand message and discover their audience for a better bottom line.