Rescue My Bookkeeping Business Podcast

Marketing for Bookkeepers: What's Working in 2025

Date: July 30, 2025

Today, we’re diving into a topic that everyone seems to have an opinion on, but very few people are talking about in a way that feels actually doable for bookkeepers: Marketing. In 2025. What’s actually working right now, and what’s just noise. Whether you're just starting, rebuilding after a lull, or you’re ready to elevate your brand and attract higher-quality clients… This episode will give you a refreshingly real breakdown of what’s working right now to help bookkeepers get seen, build trust, and sign clients.

✨ You’ll walk away with knowing:

• Marketing in 2025 requires authenticity and real relationships.
• Clients are more educated and crave valuable content.
• Short-form videos with clear calls to action are effective.
• Niche content tailored to specific problems builds trust.
• Direct outreach should feel personal, not spammy.
• Local expertise enhances client connection.
• Client-centric content showcases your work and builds credibility.
• Consistency in marketing is key, but it doesn't mean perfection.
• A clear, repeatable system is essential for marketing success.
• Your voice and business are worth being seen.

Links & Resources:

Join BBC – The Bookkeeper’s Bestie Club Your go-to hub for coaching, community, and growing a business that fits your life. ⁠https://www.rescuemybookkeepingbusiness.com/the-bookkeeper-bestie-club⁠

Say hey on Instagram DM me ⁠@rescuemybookkeepingbusiness⁠ — I want to hear where you’re headed next.

Love the episode? Take a screenshot, share it to your stories, and tag me! I want to celebrate your clarity, your pivots, your you-shaped growth. And if this message hit home, leave a quick review so more bookkeepers can find their way to this space of freedom and belief. 🩷

SEO Keywords: bookkeeping, technology, efficiency, tools, business growth, client management, workflow, automation, productivity, tech stack

Disclaimer: This episode is for educational purposes only. Always consult your tax advisor or business coach for personalized advice.