Today I’m talking with my friend Cinnamon Wolfe all about using your blog to educate your clients. She gets into a lot of great topics like how she has used her blog in the past to reach and educate clients in the wedding industry and as she is transitioning to be an educator for small business owners. We also talk about her process for blogging as well as some SEO tips that can help you blog get found online.

Cinnamon Wolfe is a former corporate gal turned photographer, blogger and educator. She is an Army wife, stepmom, petmom and the friendliest introvert you’ll ever meet. She is obsessed with helping others realize they are capable of so much more than they think they are. She is a self-proclaimed #podcastjunkie and hosts her own show with her husband where they chat with business owners about all things photography, business and blogging. Her life goals are as big as her Netflix obsession and she can be always bribed with skinny vanilla lattes and deep conversations.

Topics Discussed:

• How she accidentally started her business
• How blogging small business owners
• How to show your expertise and knowledge to potential clients through your blog
• How blogging helps your SEO
• How to find topics to blog about that you’re interested in and that will benefit your reader
• Addressing your clients’ pain points as a blog post
• Why you should write about topics you think are basic
• Why you should get outside the creative industry bubble
• Balancing personal and business topics
• Finding the best way to balance sharing information and being yourself
• How often you should blog
• How you can increase your blogging SEO
• Cinnamon’s process for blogging from start to finish

Resources Discussed:

• CoSchedule
• SmarterQueue
• Todoist

Connect with Cinnamon: 

Website

Blog

Instagram

Pinterest

Focus(ed) Podcast

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Today I’m talking with Elise Crawford of Ringlet studio about creating a social media strategy with your dream clients in mind.

Elise and I had a great conversation all about why business need social media strategy, how you can create content that your dream client is going to relate to, and how you can avoid feeling overwhelmed by all of the different platforms and options there are out there.

She gives us some great advice about creating a social media strategy that works for your business and helps you to grow and scale in a way that’s really true to you.

Over the last five years, Elise has worked with countless businesses in the D.C. area to create stunning brands, digital marketing campaigns, websites and social media portfolios. In the beginning of 2016, she began Ringlet Studio with the mission of empowering women entrepreneurs brands to be bold online. Elise graduated with a Masters in Communication from Johns Hopkins University. Her concentrations were in Public + Media Relations and Digital Communications. She has lived in D.C. for the last eight years. She is planning an August 2017 wedding to her college sweetheart. 

Topics Discussed:

• How she knew she wanted to start her own business and work with female entrepreneurs
• Why small businesses need a social media strategy
• Why your marketing can be simple and really effective
• How your social media strategy fits in with your overall marketing
• How to get feedback from your dream client about your social media presence
• How to create services strategically
• Sharing your zone of genius and how to talk about your services
• Choosing which social media platforms your business needs to be on
• Why video is the next big thing
• People like buying from people

Resources Discussed:

• Hootsuite [https://hootsuite.com/]
• Sprout Social [http://sproutsocial.com/]
• Gary Vaynerchuk [https://www.garyvaynerchuk.com/]
• Peoplemap [http://www.peoplemap.co/]

Connect with Elise

• Website
• Instagram
• Facebook

Today it’s just me and I’m going to be talking about why serving your clients and customers is so important. Of course, this is the basis for the entire podcast, but I wanted to talk about why I think it’s important and how I came to that conclusion in my own business.

Today I'm talking with Maggie Giele, who is  an award-winning business and marketing strategist, helping fiercely dedicated business owners slay their strategies and scale their businesses, with a sprinkle of magic.

Our episode today is all about  creating a great client experience and how you can do that through processes and automation to make it really easy for you to have a profitable business while still serving your clients well.

Topics Discussed:

• How to create a great client experience
• Why you can't create a client experience without clients
• How Maggie improves her client experience after every project
• Ways that you can get feedback during the process
• How to delight your client while still being profitable.

Resources Discussed:

• Give Lovely
• The Dragon Slayer’s Guide to Digital Strategy
• Content Quest

Connect with Maggie:

• Website
• Instagram

Today I’m talking with my friend Cinnamon Wolfe all about using your blog to educate your clients. She gets into a lot of great topics like how she has used her blog in the past to reach and educate clients in the wedding industry and as she is transitioning to be an educator for small business owners. We also talk about her process for blogging as well as some SEO tips that can help you blog get found online.

Cinnamon Wolfe is a former corporate gal turned photographer, blogger and educator. She is an Army wife, stepmom, petmom and the friendliest introvert you’ll ever meet. She is obsessed with helping others realize they are capable of so much more than they think they are. She is a self-proclaimed #podcastjunkie and hosts her own show with her husband where they chat with business owners about all things photography, business and blogging. Her life goals are as big as her Netflix obsession and she can be always bribed with skinny vanilla lattes and deep conversations.

Topics Discussed:

• How she accidentally started her business
• How blogging small business owners
• How to show your expertise and knowledge to potential clients through your blog
• How blogging helps your SEO
• How to find topics to blog about that you’re interested in and that will benefit your reader
• Addressing your clients’ pain points as a blog post
• Why you should write about topics you think are basic
• Why you should get outside the creative industry bubble
• Balancing personal and business topics
• Finding the best way to balance sharing information and being yourself
• How often you should blog
• How you can increase your blogging SEO
• Cinnamon’s process for blogging from start to finish

Resources Discussed:

• CoSchedule
• SmarterQueue
• Todoist

Connect with Cinnamon: 

Website

Blog

Instagram

Pinterest

Focus(ed) Podcast

Introduction to Process to Profitability, a podcast about the tools and strategies you need to serve your clients and grow your small business.

Process to Profitability, hosted by Samantha Mabe of Lemon and the Sea, is a weekly interview show all about the tools and strategies you need to serve your clients and grow your small business. 

We'll discuss tools, strategies, and processes that you can apply to your own business in a way that fits you. From online creative entrepreneurs to product creators, professionals creating their own way of working  to those just starting out, we'll be digging into it all.

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Process to Profitability, hosted by Samantha Mabe of Lemon and the Sea, is a weekly interview show all about the tools and strategies you need to serve your clients and grow your small business. 

We'll discuss tools, strategies, and processes that you can apply to your own business in a way that fits you. From online creative entrepreneurs to product creators, professionals creating their own way of working  to those just starting out, we'll be digging into it all.