As a Personal trainer or fitness professional you can leverage AI in your social media marketing strategies to optimise your efforts and drive better results.

Furthermore, I believe if used correctly, AI can help personal trainers differentiate and solidify their competitive advantage.

Use the value proposition canvas to create a clear and compelling value proposition that resonates with your ideal customer. This episode provides you with six value propositions that you, as a personal trainer, can offer to your clients:

In the world that we live in today, consumers expect an all-around yet personalised service when it comes to the subject of wellness. It's debatable whether a personal trainer can stay relevant with only a trainer certification. More certifications, such as nutrition could provide a strategic advantage.

Specialisation is usually a good thing, but it also depends on your niche and how the market is evolving. You can have other skills in your toolbox and specialise in one area. It doesn't always have to be one or the other. You can do both.

In this week's episode, Kev The Builder joins me to talk about the Enneagram and how personal trainers can use it to get more clients and manage customer relationships.

Follow Kev on IG: @kev_thebuilder

Music from Uppbeat https://uppbeat.io/t/hartzmann/voyage

Whenever you are struggling to create meaningful content, use this structured way for drafting your post.

When it comes to running and scaling your personal trainer business, work smarter in 2022. Visit trafficfulmarketing.com to enrol in my free social media marketing course to discover how you can work smarter in 2022.

This week's episode all creating value! With value marketing, the aim is to see things from the customer's perspective. Done the right way, value marketing helps to increase customer loyalty and fuels word of mouth marketing.

Follow me on Instagram @trafficful_marketing for more marketing tips!

I believe that brand marketing amongst personal trainers is neglected or superficially based. In this week's episode, I share how you can define your brand as a personal trainer and, in turn, improve customer retention.

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In this week's episode, I share some ideas on how you generate ideas for coming up with hashtags and how to use them on social media.

Follow me on Instagram @trafficful_marketing for more Social Media Marketing Tips.