Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency, is joined by Kem Tossoun, co-founder of Glitch Cat Club, to talk about how everyday people and small businesses can actually use AI without getting lost in the noise.

Kem spent two decades across investment banks, running a global data management office at UBS, before co-founding Glitch Cat Club with Chase Aldridge. The two of them built the community to answer one question: how does the average person cut through the noise and figure out where to actually start with AI.

They also cover:

• Why Glitch Cat Club charges $29 a month instead of the thousands some AI courses cost
• The gap between using AI personally and applying it properly inside a business
• How AI can connect your email, calendar and reports to save real hours each week
• Why "build in public, break in public" is the community's core philosophy
• Kem's personal story of teaching his mother, who struggles to read, to use AI by voice
  
  

Give it a watch if you want a clear, no-hype starting point for using AI in your business.

Learn more about Kem Tossoun and Glitch Cat Club, check out:
Instagram ➡️ https://www.instagram.com/kem_glitch/
Website ➡️ https://glitchcatclub.com

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/


Listen to Marketing for SMEs ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Resources
Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
Results ➡️ https://digitalgoliath.com.au/results/

Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency, sits down with Brett Gailey, Chief Information Security Officer and Senior Director of Security and Compliance at Tia, to clear up the biggest cybersecurity misconceptions small businesses have.

Brett breaks down why most people either use AI tools blindly or avoid them entirely, and why neither extreme is right for a small business. He explains how AI has cut what used to be weeks of manual hacking work down to a matter of seconds for attackers, and why the fundamentals haven't actually changed in 30 years.

They also cover:

- Red team, blue team, and purple team roles explained in plain English

- Why "trust, but verify" is the single best defense for small business owners

- What cybersecurity insurance actually covers and why indemnity clauses matter

- The real risk in vibe coding, Zapier automations, and OAuth permissions

- How to figure out your own business's risk profile

Give it a watch if you run a small business and want a clear, practical read on what's actually worth worrying about with cybersecurity and AI.

Learn more about Brett and Tia, check out:

LinkedIn: https://www.linkedin.com/in/brettgailey/

Tia LinkedIn: https://www.linkedin.com/company/asktia/

Tia Website: https://asktia.com/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath

Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/

Website ➡️ https://digitalgoliath.com.au/

Learn More about Digital Goliath

About Us ➡️ https://digitalgoliath.com.au/about-page/

Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Resources

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/

Results ➡️ https://digitalgoliath.com.au/results/

In this episode of Marketing for SMEs, Jeremy Yang sits down with Rachel Minion, founder of Rockstarr and Moon, to talk about key man risk, and what happens when your business depends on one person who can't be replaced.

Rachel walks through five hires that failed before she found what worked, including an offshore hire who couldn't push the business forward, a US-based writer who quietly started using ChatGPT to cut corners, and a VP of operations who took over client calls the same week Rachel was recovering from a dog attack, costing her three of her biggest clients within a month.

They also cover:

- Why "order takers" are everywhere in agency hiring and why clients don't pay premium for them

- How Rachel automated 90% of her most critical role in just 21 days using Claude Cowork

- Why she built Rockstarr AI, a self-contained marketing department in a box, instead of hiring again

- What Rockstarr AI replaces, from sales ops admin to case studies, blogs and landing page copy

- Why paid ads is the one area she says AI still can't replace a skilled human

- How positioning, not promises of ROAS, is what actually differentiates a business in a competitive niche

Rachel also shares her background running marketing for a division of Ticketmaster through the pandemic, and how watching 80% of her team get furloughed overnight pushed her to go full-time on the agency she'd been running as a side hustle since the 2008 recession.

Give it a listen if you're a small business owner, agency founder or solo operator who's ever worried what happens if your right-hand person walks out the door.

Learn more about Rachel Minion and Rockstarr and Moon, check out:

LinkedIn https://www.linkedin.com/in/rachelminion/

Website https://rachelminion.com/

Rockstarr and Moon https://rockstarrandmoon.com/

Learn more about Jeremy Yang on LinkedIn https://www.linkedin.com/in/jeremy-yang/

Listen to our podcast, Marketing for SMEs https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath

Instagram https://www.instagram.com/digital_goliath_marketing/

Website https://digitalgoliath.com.au/

Learn More about Digital Goliath

About Us https://digitalgoliath.com.au/about-page/

Our Services https://digitalgoliath.com.au/marketing-ads-services/

Resources

Expert Perspectives https://digitalgoliath.com.au/expert-perspectives/

Results https://digitalgoliath.com.au/results/

In this episode of Marketing for SMEs, Jeremy Yang sits down with Rachel Minion, founder of Rockstar and Moon, to talk about key man risk, and what happens when your business depends on one person who can't be replaced.

Rachel walks through five hires that failed before she found what worked, including an offshore hire who couldn't push the business forward, a US-based writer who quietly started using ChatGPT to cut corners, and a VP of operations who took over client calls the same week Rachel was recovering from a dog attack, costing her three of her biggest clients within a month.

They also cover:

- Why "order takers" are everywhere in agency hiring and why clients don't pay premium for them

- How Rachel automated 90% of her most critical role in just 21 days using Claude Cowork

- Why she built Rockstar AI, a self-contained marketing department in a box, instead of hiring again

- What Rockstar AI replaces, from sales ops admin to case studies, blogs and landing page copy

- Why paid ads is the one area she says AI still can't replace a skilled human

- How positioning, not promises of ROAS, is what actually differentiates a business in a competitive niche

Rachel also shares her background running marketing for a division of Ticketmaster through the pandemic, and how watching 80% of her team get furloughed overnight pushed her to go full-time on the agency she'd been running as a side hustle since the 2008 recession.

Give it a watch if you're a small business owner, agency founder or solo operator who's ever worried what happens if your right-hand person walks out the door.

Learn more about Rachel Minion and Rockstar and Moon, check out:

LinkedIn https://www.linkedin.com/in/rachelminion/

Website https://rachelminion.com/

Rockstar and Moon https://rockstarrandmoon.com/

Learn more about Jeremy Yang on LinkedIn https://www.linkedin.com/in/jeremy-yang/

Listen to our podcast, Marketing for SMEs https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath

Instagram https://www.instagram.com/digital_goliath_marketing/

Website https://digitalgoliath.com.au/

Learn More about Digital Goliath

About Us https://digitalgoliath.com.au/about-page/

Our Services https://digitalgoliath.com.au/marketing-ads-services/

Resources

Expert Perspectives https://digitalgoliath.com.au/expert-perspectives/

Results https://digitalgoliath.com.au/results/

Jordan Mendoza spent 15 years in corporate property management before building multiple businesses of his own, including a coaching community and an all-in-one platform for entrepreneurs.

On this episode, he joins Jeremy Yang to make the case that sales is 90% mental and 10% physical, and that most people lose clients before they even start because they walk in with the wrong energy.

They also get into Jordan's face-to-face networking method, why he built his own ecosystem after years of juggling scattered tools, and the mindset that got him through 200,000 no's before he turned 22.

Learn more about Jordan Mendoza and his platform, check out:
Website https://jordanjmendoza.com/
Podcast (BYOT Pod) https://byotpod.com/
LinkedIn https://www.linkedin.com/in/jordanjmendoza

Instagram https://www.instagram.com/therealjordanjmendoza/?hl=en
Facebook https://www.facebook.com/therealjordanjmendoza/
Book https://www.amazon.com/LIFE-CHANGING-POWER-ADVERSITY-Struggles-Potential/dp/1967424799

Learn more about Jeremy Yang on LinkedIn https://www.linkedin.com/in/jeremy-yang/

Listen to our podcast, Marketing for SMEs https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram https://www.instagram.com/digital_goliath_marketing/
Website https://digitalgoliath.com.au/

Learn More about Digital Goliath
About Us https://digitalgoliath.com.au/about-page/
Our Services https://digitalgoliath.com.au/marketing-ads-services/

Resources
Expert Perspectives https://digitalgoliath.com.au/expert-perspectives/
Results https://digitalgoliath.com.au/results/

In this episode of Marketing for SMEs, Jeremy Yang sits down with Keith Perhac, founder of SegMetrics, to unpack what marketing tracking looks like in 2026 and where AI fits into it.

Keith explains why UTMs are still one of the most reliable tracking methods available, but also where they fall short across zero-click content, offline sales, multiple devices and longer customer journeys.

They also cover:

• Why ad agencies should look beyond leads and trials to actual customers, revenue and lifetime value
• How lifetime attribution can connect an anonymous visitor to a future sale
• What privacy changes and shorter platform attribution windows have made harder to measure
• How businesses can link offline activity back to their marketing
• Why AI is better at interpreting structured reports than analysing raw data
• How SegMetrics is using MCP to let marketers question their data in natural language
• Why vibe-coded tracking tools can appear useful at first, but become difficult to maintain
• How product and customer data can reveal the next offer someone is most likely to buy

Keith also shares how his background in conversion rate optimisation led to SegMetrics, after working with businesses and marketers including Ramit Sethi, Eben Pagan and Jim Kwik.

The conversation is a practical look at what tracking can realistically tell you, what it still cannot see, and why better measurement requires more than trusting the numbers inside Google or Meta.

Give it a watch if you run ads, manage funnels or want a clearer view of which marketing activity is actually creating valuable customers.

Learn more about Keith Perhac and SegMetrics, check out:
LinkedIn https://www.linkedin.com/in/keithperhac
Website https://segmetrics.io/

Learn more about Jeremy Yang on LinkedIn https://www.linkedin.com/in/jeremy-yang/
Listen to our podcast, Marketing for SMEs https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram https://www.instagram.com/digital_goliath_marketing/
Website https://digitalgoliath.com.au/

Learn More about Digital Goliath
About Us https://digitalgoliath.com.au/about-page/
Our Services https://digitalgoliath.com.au/marketing-ads-services/

Resources
Expert Perspectives https://digitalgoliath.com.au/expert-perspectives/
Results https://digitalgoliath.com.au/results/

Keith Perhac has spent over a decade in conversion rate optimization and marketing analytics, first running a CRO agency working with names like Ramit Sethi and Eben Pagan, then founding SegMetrics.

On this episode he joins Jeremy Yang to make the case that most attribution apps are just gloss wrapped over a UTM, and that UTMs, done right, are still the best tracking a business will ever have.

They also get into lifetime attribution, following an anonymous visitor all the way through to the moment they become an identified customer, and why that piece is where most attribution tools fall short.

Learn more about Keith Perhac and SegMetrics, check out:
LinkedIn https://www.linkedin.com/in/keithperhac
Website https://segmetrics.io/

Learn more about Jeremy Yang on LinkedIn https://www.linkedin.com/in/jeremy-yang/
Listen to our podcast, Marketing for SMEs https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram https://www.instagram.com/digital_goliath_marketing/
Website https://digitalgoliath.com.au/

Learn More about Digital Goliath
About Us https://digitalgoliath.com.au/about-page/
Our Services https://digitalgoliath.com.au/marketing-ads-services/

Resources
Expert Perspectives https://digitalgoliath.com.au/expert-perspectives/
Results https://digitalgoliath.com.au/results/

Ely Delaney has spent 30 years in marketing, starting with hand-coding websites in 1995, and most of that time has gone into one problem: how to follow up with people without feeling spammy.

On this episode he joins Jeremy Yang to walk through the system that took his close rate from 10% to 30%, long before QR codes or mobile-friendly sites existed, and how it eventually became the foundation of his email ghostwriting business.

They also get into how to find the right rooms to network in, why Ely interviews every ghostwriting client for their actual tone instead of guessing at it, and the "sufficiency bias" trap, where AI content feels amazing purely because it's better than what a business owner could write alone, and why that's not the same as good.

Learn more about Ely Delaney and his work on follow-up systems and email ghostwriting, check out:
Website https://connectwithely.com/
LinkedIn https://www.linkedin.com/in/elydelaney/

Book, The Follow-Up Code https://www.amazon.com/Follow-Up-Code-Virtues-Building/dp/B0GWJB95PG
Free course https://buildyourfollowupmachine.com/

Facebook group, Smart Follow Up https://www.facebook.com/groups/smartfollowup
Work with his team http://followuprockstar.com/call/

Learn more about Jeremy Yang on LinkedIn https://www.linkedin.com/in/jeremy-yang/
Listen to our podcast, Marketing for SMEs https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram https://www.instagram.com/digital_goliath_marketing/
Website https://digitalgoliath.com.au/

Learn More about Digital Goliath
About Us https://digitalgoliath.com.au/about-page/
Our Services https://digitalgoliath.com.au/marketing-ads-services/

Resources
Expert Perspectives https://digitalgoliath.com.au/expert-perspectives/
Results https://digitalgoliath.com.au/results/

On this episode of Marketing for SMEs, Jeremy Yang joined Jessica Marie Davis to talk about why chasing the algorithm is the wrong long-term play for small business visibility. Jessica covers what "ecosystem thinking" actually means, why organic social media is built to keep you scrolling rather than get you found, and how her own path from 20+ years in corporate digital strategy led her to write a 200-page book on the alternative.

The conversation also covers Jessica's ERM (ecosystem relationship manager) built on ClickUp, how to network without sounding salesy or getting friend-zoned, and why discernment is the skill most business owners skip.

If you're a small business owner tired of feeding the algorithm and want a more human way to build visibility, this one's worth a listen.

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Learn more about Jessica Marie Davis

Website ➡️ https://jessicamariedavis.com/

LinkedIn ➡️ https://www.linkedin.com/in/jessicamariedavis/

Instagram ➡️ https://www.instagram.com/the_jessicamariedavis/

Threads ➡️ https://www.threads.com/@the_jessicamariedavis

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Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

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Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/

Website ➡️ https://digitalgoliath.com.au/

--------------
Learn More about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/

Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

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Resources
Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/

How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
Results ➡️ https://digitalgoliath.com.au/results/

Most marketing funnels are built to move people toward one outcome, the one the business wants. Brandon Falcon spent years in that world before realising it was quietly costing him the very relationships his business depended on.

In this episode, Brandon, founder of Falconix, joins Jeremy Yang to unpack his ERM (emotional resonance marketing) framework and the three areas he now prioritises with SaaS and software clients: VIP prospecting, strategic partnerships, and retention. They get into what actually makes a strategic partnership referral-ready, why SaaS churn usually points to a differentiation problem rather than a product problem, and where AI-driven "vibe coding" is helping founders and where it's creating feature-cramming headaches.

Jeremy Yang is the founder of Digital Goliath, an Australian paid advertising agency, and host of Marketing for SMEs. You can also watch this episode on YouTube on The Online Ads Guy channel.

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Learn more about him and his work helping SaaS companies build relationship-first marketing systems, check out:
LinkedIn: https://www.linkedin.com/in/brandon-falcon/
Falconics: https://www.falconics.com/

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Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/
Listen to our podcast, Marketing for SMEs ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

--------------
Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

--------------
Learn More about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

--------------
Resources
Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
Results ➡️ https://digitalgoliath.com.au/results/