Marketing for the Rest of Us

You can track lots of metrics and they're likely to give you a good idea of how your business is doing. But when it comes down to metrics that really matter - metrics that will help you keep your online marketing flowing in - there is only one metric that matters: the number of people you add to your email list daily. As the list grows, the business grows and metrics like conversion rate and bounce rate don't really matter.

Download my Conversion Rate Cheat Sheet for FREE: northmacservices.com/conversions

There's no question that numbers play a big role in business. After all, if you can't track your progress and measure your results, how do you know what's working and what isn't? But at the same time, it's important not to get obsessed with numbers. Because at the end of the day, it's people who make businesses succeed - not numbers alone. So today, we're going to talk about the healthy balance between having a strong focus on numbers and also showing up to do the work that will make those numbers grow.

If you're in business, then you know that customers are everything. Without them, you don't have a business. But what kind of customers should you be targeting? Are all customers created equal? Of course not! There are only three types of customers in the digital world and understanding which type you're dealing with is key to success. So stay tuned to learn about the three types of customers, and how to best serve them!

Coming up with topics for your content can be tough. You want to make sure you're providing valuable information while also keeping them interested, but where do you start?

What does it mean when we say "to publish is to be human"? For me, it's a reminder that we all have something to share, no matter how small or seemingly insignificant. And when we share our work with others, we connect on a deeper level, building community and strengthening relationships. Isn’t that what being human is about? Today, we’ll talk about just that—what it means to publish your work and why it’s important to do so. Want to know more about it? Stay tuned!

In business, we are always looking for an edge—something that will set us apart from the competition and make us more attractive to customers. Fortunately, there is a lot of great online marketing out there that can help us achieve just that. But what are the key components of successful online marketing? There are actually four pillars of attractive online marketing that you should focus on. Stay tuned in today’s episode and we’ll take a closer look at each one.

Download this Attractive Character Worksheet for FREE now:
northmacservices.com/attractivecharacter

In today's world, just about everything is a commodity. The only thing that isn't is creativity. But what does that mean for your business? And how can you make sure your business isn't like everyone else's? In today’s episode, we’ll discuss three principles that will explain why everything except creativity is a commodity. Stay tuned to learn more.

Most people think that design is important. And, it is! But it's definitely not the most important thing, and focusing too much on it could be detrimental. In this episode we'll cover three things design does well, and one very important thing that design does NOT do well. Enjoy!

Marketing is a complex and ever-changing beast. What works today might not work tomorrow, and what used to work might not work anymore. Trying to stay on top of the latest trends and methods can be tricky, especially when there are so many different opinions out there. So how do you know what's actually working in marketing? Is there really any science to it, or is it just a matter of luck? As it turns out, evidence-based marketing is an actual thing, and following these three principles can help your campaigns succeed more often than not. So what are they? Stay tuned to find out!

Everybody loves a good expert. We love to hear what they have to say, and we especially love it when they validate our own thoughts and opinions. But how do you know when you're dealing with an actual expert? And more importantly, how do you know that their advice is actually good? In this episode, I'm going to share with you three criteria that you can use to audit your experts. So without further ado, let's get started!