Social media brings people together, you know… by definition. However, when some of today’s social media giants were just fledglings, people were creating events for social media professionals to actually meet each other and share the love. One of the first of these events was Social Media Day, which has now grown to become one […]

To some, LinkedIn still has a reputation as a place to post your resumé and connect with colleagues. A long time ago, it was just that, but now it’s so much more. LinkedIn is a powerful social network for everyone from solopreneurs to huge businesses, boring or not. But are you doing it right? […]

You may not be the only ‘boring’ business in town. Hell, maybe your town is THE hub for the kind of services your business offers. With so much noise, both online and offline, how do you stay ahead of your competitors on social media? You post and they post, you post and they post… what’s […]

With Facebook algorithm changes popping up at the start of 2018, every business owner is worried, no PANICKING, about engagement. We were all thinking ‘is this the end of Facebook marketing? How will I even reach people now?’, with businesses changing their tactics in all directions. Today I’m talking with Crystal Hammond, who faced these […]

We’re all constantly looking for ways to improve our business and marketing – that’s a given. However, one thing most people don’t consider is that sometimes one of the biggest obstacles for their business may be themselves. There are a million problems every ‘boring’ business faces when it comes to getting their name out […]

Videos seem to go viral every day, but the secrets to having this happen with you OWN content is still a mystery. Do you ever ask yourself what going viral actually means, and if it’s something boring businesses can even do? Some people can just whip out their phone and go viral overnight, does everyone […]

An important, maybe THE most important part of any business, is the sale. There are a million different questions you can ask about sales, but some of the most common that probably go through your head are things like “HOW do I sell to people?” “What makes people buy, and what doesn’t?” We’ve all experienced […]

We’ve spoken about Instagram and Facebook stories and how to master them. But what about nitty-gritty of Instagram itself? What’s an Instagram business account and how do you get the most out of it? What are the do’s and don’ts? And what about emojis and hashtags? On the show today is Moritz von Contzen, who […]

The hero’s journey is the foundation of all storytelling. It is important to make sure that you, the business owners, are marketing your product or service as a part of that journey. But are you the hero or the guide? We talk with Mary Baird-Wilcock from The Simplifiers about how you need to be telling […]