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One of the biggest mistakes that companies make with their products and services is not testing various target markets BEFORE they build new products or features. Marketing serves as eyes and ears in the market to determine where the magnetic attractions are and begin to create marketing gravity around those features that resonate with the market.
By Mark Travis & Company, IncOne of the biggest mistakes that companies make with their products and services is not testing various target markets BEFORE they build new products or features. Marketing serves as eyes and ears in the market to determine where the magnetic attractions are and begin to create marketing gravity around those features that resonate with the market.