Marketing Foundations

Marketing Foundations episodes

October 05, 2021 Episode 6: Buyer Behavior
Buyer Behavior, it matters and you need to understand it.
24 min
September 21, 2021 Episode 5: SWOT not SWAT
Strengths Weaknesses Opportunites and Threats
30 min
September 14, 2021 Episode 4: Positioning
Dr. Luck explains marketing positioning and how important it is to understand how to position your product or service in the market for best results.
27 min
September 07, 2021 Episode 3: Segmentation
Dr. Luck talks about the 4 areas of segmentation and why it is important, relating to the world of marketing.
30 min
August 31, 2021 Episode 2: Market Researh
21 min
August 25, 2021 Episode 1: What Is Marketing
In this introductory episode Dr. Luck discusses the definitions of marketing and what marketing looks like in today's world.
31 min
August 25, 2021 Episode 0: Intro
1 min

From the publisher's feed

Supplemental material for Marketing Foundations - Professor Luck