All the marketing gurus are saying “transparency” and “authenticity” are the measure of good marketing these days. And that’s great and all, but if we’re honest the road map to get there isn’t super clear.

Unfortunately, there’s no universal yardstick for “authenticity.” It’s different for everyone. There is, however, a practical starting point to geo locating your version - defining your core values.

To explain just how this is done, Monica invited core values expert Andrea Johnson to join her on this episode of the Marketing with Purpose podcast. She makes it sound simple (and you know I love that!).

Here’s a quick rundown of the awesome stuff you’ll learn:

Get the episode highlights and full transcript at: [mayecreate.com]

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