In this episode I discuss different forms of media and how important it is to know your audience.

We'll discuss the pros and cons to working with a digital marketing agency or hiring an in-house digital marketer?

Times have changed. Wouldn’t you agree? Buyers today are shopping differently than they were 30, 20 or even 10 years ago. Opportunity used to come to you in the form of phone calls or visits. Back when people had to call you directly and ask about your product or for a catalog or a meeting so they could gather information to help them make a purchase decision. When those people came to you, it opened the doors to hopefully present and closed a sale.

Ever wonder how to accurately calculate what you'll need to spend on your Facebook ads, to see a good return? Here's my secret formula. It's not really a secret though because I tell everybody :). Also, if you would like the excel spread sheet so you can calculate quickly just email me. [email protected] and I'll send it right over.

Here's how you can begin using your buyers personas.

I'll go over some great tools you can use to research your customer. This is the first step of marketing fundamentals. Every marketing leap you make will be strategically based on your customer research.

Knowing the fundamentals starts by knowing the definition of marketing.

Before you use the shiny new tactics offered by social media and the internet. You must first know the fundamentals.