Marketing Geeks

Episode #32 - In this episode, Justin Womack and Andros Sturgeon reveal the art and science behind creating a customer avatar. We dive deep into the concepts, practices, and reasons why avatar creation is critical to attracting the right kinds of clients for your business. We even define the term once and for all.

In fact, history has shown that more primitive marketers have tried to bury these techniques from the general public. They have remained hidden from the vast majority of people, at least, until now. The Marketing Geeks have grabbed our shovels and we have unearthed the truth and unlocked the secrets so that you, our audience, can know the truth.

If you are a fan of the show, we encourage you to become a supporter of the show to receive bonus content. Subscribers that contribute $4.99 a month to the podcast will receive replay files for all of our past webinar trainings along with verbal shout outs on the show.  So, if you enjoy the show and want the content, that's an option for you. If you do donate, please contact us as well (info below) so that we know where to send your files.

Also, we have a variety of sponsors this year and we want to feature one of them, BannerSeason.

BannerSeason is a personalized card and gift platform designed for business owners to develop deeper relationships with their clients so that they buy more, refer more, and become raving fans. With this software, business owners can create one-off gifts such as mugs, tape measures, water bottles, or even golf balls featuring either your own logo or the logo of one of your clients. As the platform is designed for one-off orders, it can be very effective to send your clients a mug with their logo or picture on it to develop that relationship. You will be amazed at the wow factor generated from these gifts.

To create an account, go to www.BannerSeason.com and use Invitation Code "START". You would then need to deposit a minimum of $25 to unlock all the features of the software. This money would apply for future gift or card purchases and is only required for activation. There are no required monthly fees or monthly minimums when using the software.

To get started, go to www.BannerSeason.com with invitation code "START."

If you have ideas for a future episode of Marketing Geeks, want to introduce us to potential guests, or want to be a guest yourself, either contact us through social media (links below) or email us at [email protected] . We are kind of lazy with setting up a more professional URL for the time being so you can use that one for now.

Connect & message us on LinkedIn: 

Justin Womack: https://www.linkedin.com/in/justinwomack1/ 

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon 

If you would like to support the show with a donation, please find the link below and submit a contribution.

https://anchor.fm/marketing-geeks/support

Donors that donate $0.99 per month will get a featured shout out on the show. 

Donors who donate $4.99 per month will get the shout out plus access to all webinar recordings. 

Donors who donate $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks. 

Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at [email protected]

Visit our website www.MarketingGeeksPodcast.com

Episode #31 -  Today on Marketing Geeks we have something special for you. That's right, in this episode, the marketing geeks will break down the complex and often misunderstood subject of explainer videos. The topic of explainer videos will finally be explained. We will be breaking down a checklist of points that should be addressed in your explainer videos and what it takes to be successful in the year 2019.

If you are a fan of the show, you know that last week, we hosted a live webinar on YouTube Advertising. Should any of our listeners have missed it, there will not be a replay, but the video is available to all donors of the show that donate at the level of $4.99 or above. So, if you enjoy the show and want the content, that's an option for you. If you do donate, please contact us as well (info below) so that we know where to send your content.

Also, we have a variety of sponsors this year, but we like to feature the sponsor of BannerSeason in our show notes as they have an incredible product that can help you to keep clients longer, sell to them more frequently or at a higher value, and turn them into referral generating machines. This software is a personalized card and gift giving platform that let's you create one-off gifts such as mugs, tape measures, water bottles, or even golf balls featuring either your logo or your client's logo. As the platform is designed for one-off orders, it can be very effective to send your clients a mug with their logo or picture on it to develop your relationship. You will be amazed at the response. 

Go to www.BannerSeason.com and use Invitation Code = "START" to create an account on BannerSeason. You need to deposit a minimum of $25 to unlock all the features within the software. There are no required monthly fees to use the software.

That again is www.BannerSeason.com with invitation code "START."

If you have ideas for a future episode of Marketing Geeks, want to introduce us to potential guests, or want to be a guest yourself, either contact us through social media (links below) or email us at [email protected] . We are kind of lazy with setting up a more professional URL for the time being so you can use that one for now.

Connect & message us on LinkedIn: 

Justin Womack: https://www.linkedin.com/in/justinwomack1/ 

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon 

If you would like to support the show with a donation, please find the link below and submit a contribution.

https://anchor.fm/marketing-geeks/support

Donors that donate $0.99 per month will get a featured shout out on the show. 

Donors who donate $4.99 per month will get the shout out plus access to all webinar recordings. 

Donors who donate $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks. 

Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at [email protected]

Visit our website www.MarketingGeeksPodcast.com

Episode #29 - Welcome to the year end episode of the Marketing Geeks. I don't know how we made it this far, but we did and we are ready to bring the heat in 2019. In this episode, the Marketing Geeks discuss current marketing news followed by the top marketing tools and softwares of 2018 as rated by us. We go through several tools that we use regularly in our businesses and which are powerful for anyone that wants to be in the marketing field. We then go full geek on you and discuss our top media picks for 2018 including the best movies and TV shows that we have seen. If you want to know a few to avoid also, you will not be disappointed. Make sure to stay til the end to get the movies that you should never EVER see and why this is. 

Sponsors of today's show include BannerSeason, a relationship marketing tool that allows you to upload whole lists of names and to create campaigns for birthday cards to your clients, anniversary cards, or even automated gifts. If you have a membership site, you can even send direct mail letters automated through the software. You simply upload a Word document and let the software do its thing. The software is pay as you use it and I highly recommend it. If you want to send holiday cards in bulk and surprise your best clients with personalized gifts that feature an image or logo on them, check out the software www.BannerSeason.com (Invitation Code = START). BannerSeason will let you create personal products like ornaments, golf balls, coffee mugs, water bottles, cards, or even brownies that you can send out online. Go to www.BannerSeason.com and enter invitation code START. If you do it and tell me about it, I will give you multiple shout outs on the show (so that's greater than or equal to two shout outs). 

**Webinar Date Has Been Changed** We have announced that our next webinar will cover the topics of Google AdWords and YouTube Ads. If you would like to join us for the upcoming webinar on January 9th, 2019 at 1:00pm Pacific Standard Time, please register at the link below: Google AdWords and YouTube Ads Webinar Registration Link: zoom.us/webinar/register/WN_Qj2-X9v9RW27h_Q9QDSEOA 

Remember, if you click the link at the bottom of this page and become a $5 donor, you will receive recordings of all of our webinars. We will also give you a shout out on the show. *Make sure to shoot us an email or message Justin Womack on social media to confirm your subscription. I need your email address to deliver the webinar content and I don't automatically get when you subscribe as a donor. 

Connect & message us on LinkedIn: 

Justin Womack: https://www.linkedin.com/in/justinwomack1/ 

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon  

If you would like to support the show with a donation, please find the link below and submit a contribution.

https://anchor.fm/marketing-geeks/support

Donors that donate $0.99 per month will get a featured shout out on the show. 

Donors who donate $4.99 per month will get the shout out plus access to all webinar recordings. 

Donors who donate $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks. 

Want to be a guest on Marketing Geeks or suggest someone? Please email at [email protected]

Visit our website www.MarketingGeeksPodcast.com

Episode #28 - Today's edition of the Marketing Geeks Podcast featuring Justin Womack and Andros T. Sturgeon will leave you breathless. In this episode, the Marketing Geeks pull out their crystal ball and risk their reputations to give you their predictions for 2019 marketing trends, 2019 top advertising platforms, and, of course, the top grossing movies of 2019. In a world where marketing has become mainstream and attention has become the number one commodity, what predictions will the Marketing Geeks make? Will they get them right or are they all nonsense? Tune in to the episode to learn the shocking truths and make sure to come back in December 2019 or January 2020 to tell us how deadly accurate these predictions really were. 

Moving on, I have one quick plug followed by details of our upcoming webinar and our contact info. If you want to send holiday cards in bulk and surprise your best clients with personalized gifts that feature an image or logo on them, check out the software www.BannerSeason.com (Invitation Code = START). BannerSeason will let you create personal products like ornaments, golf balls, coffee mugs, water bottles, cards, or even brownies that you can send out online. The software even sends direct mail when you simply upload a Word document. Go to www.BannerSeason.com and enter invitation code START. If you do it and tell me about it, I will give you multiple shout outs on the show (so that's greater than or equal to two shout outs). 

We have announced that our next webinar will cover the topics of Google AdWords and YouTube Ads. If you would like to join us for the upcoming webinar on December 20th, 2018 at 1:00pm Pacific Standard Time, please register at the link below: 

Google AdWords and YouTube Ads Webinar Registration Link: zoom.us/webinar/register/WN_Qj2-X9v9RW27h_Q9QDSEOA 

Remember, if you click the link at the bottom of this page and become a $5 donor, you will receive recordings of all of our webinars. We will also give you a shout out on the show. *Make sure to shoot us an email or message Justin Womack on social media to confirm your subscription. I need your email address to deliver the webinar content and I don't automatically get when you subscribe as a donor. 

As always, please rate, review, and subscribe to the podcast. 

We love our listeners and would appreciate anything you can do to help spread the word about the show.  

Connect & message us on LinkedIn: 

Justin Womack: https://www.linkedin.com/in/justinwomack1/ 

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon  

If you would like to support the show with a donation, please find the link below and submit a contribution.

https://anchor.fm/marketing-geeks/support

Donors that donate $0.99 per month will get a featured shout out on the show. 

Donors who donate $4.99 per month will get the shout out plus access to all webinar recordings. 

Donors who donate $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks. 

Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at [email protected]

Visit our website www.MarketingGeeksPodcast.com

Episode #27 - Today on Marketing Geeks, we are going all in on the subject of email marketing and we are focusing deeply on the subject of deliverability. If you have ever wondered why your emails end up in the spam box and not the inbox, you may regret asking that question. We are going to go intensely deep on the subject and scare you away forever. We will cover things like SPF, DKIM, and dmarc records, writing effective headlines, email marketing platforms, analytics tracking, and creating automation through autoresponders. It’s a great episode and if you love email marketing and just listening to knowledge bombs being dropped by the marketing geeks, you are going to love the show. 

I’m writing this description at 2:42am so that’s about all I have to say about email marketing right now. 

If you have taken the time to read to this point, reach out and tell me about it. I would love to know how many of you actually read these. Email me at [email protected] or message me on Facebook or LinkedIn at www.facebook.com/justinwomack.marketing.and.podcasting or www.linkedin.com/in/justinwomack1/ to say that you read the description. I just want to hear from at least one fan that read the description. PLEASE, is that too much to ask??? 

One quick plug: If you want to holiday cards in bulk and surprise your best clients with personalized gifts that feature their logo on them, check out the software www.BannerSeason.com (Invitation Code = START). BannerSeason will let you create personal products like ornaments, golf balls, coffee mugs, water bottles, cards, or even brownies that you can send out online. The software even allows for uploading Word document and sending direct mail. Go to www.BannerSeason.com and enter invitation code START. If you do it and tell me about it, I will give you a shout out on the show. 

We have announced that our next webinar will cover the topics of Google AdWords and YouTube Ads. If you would like to join us for the upcoming webinar on December 20th, 2018 at 1:00pm Pacific Standard Time, please register at the link below. 

Google AdWords and YouTube Ads Webinar Registration Link: zoom.us/webinar/register/WN_Qj2-X9v9RW27h_Q9QDSEOA 

Remember, if you click the link at the bottom of this page and become a $5 donor, you will receive recordings of all of our webinars. We will also give you a shout out on the show.  

As always, please rate, review, and subscribe to the podcast. 

We love our listeners and would appreciate anything you can do to help spread the word about the show. 

Connect & message us on LinkedIn: 

Justin Womack: https://www.linkedin.com/in/justinwomack1/ 

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon  

If you would like to support the show with a donation, please find the link below and submit a contribution.

https://anchor.fm/marketing-geeks/support

Donors that donate $0.99 per month will get a featured shout out on the show. 

Donors who donate $4.99 per month will get the shout out plus access to all webinar recordings. 

Donors who donate $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks. 

Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at [email protected]

Visit our website www.MarketingGeeksPodcast.com

Episode #26 - Welcome to the Marketing Geeks podcast and our episode focused on the magic of live streaming in your marketing and outreach. Live video used to be restricted to only major news networks and enterprise level businesses, but now, anyone with a phone has a television studio in their pocket. 

In this show, we will cover the platforms of Facebook Live, Instagram Live, Twitch, Twitter Live, Mixer, YouTube Live, Periscope, and more. Also, if you surf social media frequently, you have probably seen live video presentations that incorporate special effects, screen sharing, and split screen interviews. We will reveal our top recommendations for free and paid live streaming adjunct software that will help you to create your own high level and professional live stream videos. Some of the platforms covered include BeLive.Tv, GoLightStream.com, OBS or Open Broadcasting Software, and Zoom Webinar. Each of these platforms provides awesome functionality to spice up live streams. It's incredible content and if you want to dominate the live streaming space, you are going to want to learn these tips, tricks, and secrets that we reveal in this very rare episode that will disappear in the future one day. Listen to it now or risk missing out forever because who knows what will happen. 

Thank you to our listeners that showed up for our Instagram Marketing Webinar this past Wednesday. We have announced that our next webinar will cover the topics of Google AdWords and YouTube Ads. 

If you would like to join us for the upcoming webinar on December 20th, 2018 at 1:00pm Pacific Standard Time, please register at the link below. 

Google AdWords and YouTube Ads Webinar Registration Link: https://zoom.us/webinar/register/WN_Qj2-X9v9RW27h_Q9QDSEOA 

As always, please rate, review, and subscribe to the podcast. 

We love our listeners and would appreciate anything you can do to help spread the word about the show. 

Connect & message us on LinkedIn: 

Justin Womack: https://www.linkedin.com/in/justinwomack1/ 

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon  

If you would like to support the show with a donation, please find the link below and submit a contribution.

https://anchor.fm/marketing-geeks/support

Donors that donate $0.99 per month will get a featured shout out on the show. 

Donors who donate $4.99 per month will get the shout out plus access to all webinar recordings. 

Donors who donate $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks. 

Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at [email protected]

Visit our website www.MarketingGeeksPodcast.com

Episode #25 - Today on the Marketing Geeks Podcast with Justin Womack and Andros Sturgeon, the subjects of Facebook Marketing, Instagram Marketing, and Social Media Marketing are discussed in depth. We explore the top social media strategies, techniques, and tips to perform elite level marketing that gets you noticed and can slowly transition you to influencer status. 

Toward the beginning of the show, we covered a gift giving software called BannerSeason which allows you to give personalized cards, gifts, and swag via the clicks of a mouse. This software is similar to RocketNotes if you are already using that, but this includes a referral program where you can get paid to sign people up. You will need an invitation code which is "START" and you can apply that code to check out the platform and start sending your Christmas cards, personalized client gifts, and personalized gifts for your friends and family. You will be blown away by how much people love this stuff. You can put your logo on mugs, brownies, tape measures, water bottles, and more. 

Additionally, Andros and Justin share tips on organic social media on Facebook as well as effective techniques for utilizing Facebook Advertising or even Instagram Advertising to grow a business and build a brand. This episode is chalked full of marketing content and you are going to love learning the ins and outs of using Facebook for business. 

Plus, we have a few current event marketing stories, we cover the latest geek movie news, and we are treated to a new edition of the Andros Sturgeon business and marketing book review so that you can become a marketing genius without having to read all of these books. In today's book report, Andros covers the book "Blitz Scaling: The Lightning Fast Path to Building Massively Valuable Companies" written by Reid Hoffman and Chris Yeh. The book also features a forward written by Microsoft founder, Bill Gates. Check out the segment and if you want to read the book for yourself, you can use our affiliate link and grab it on Amazon at the link below: 

Get "BlitzScaling" on Amazon: https://amzn.to/2DOPNCV 

We will probably make $0.50 if you click that link and purchase. 

Also, the Instagram Marketing live webinar is coming up on Nov 28th at 1:00pm PST. If you want to attend the webinar or watch the replay, register below. You will need to register to get access to the limited 72 hour replay. After that, only donors to the show of $4.99 per month or higher will have access. 

Register for Instagram Marketing Webinar: http://zoom.us/webinar/register/WN_yPmn0yvhSsuFnbzY0bFk_Q 

Connect & message us on LinkedIn: 

Justin Womack: https://www.linkedin.com/in/justinwomack1/ 

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon  

If you would like to support the show with a donation, please find the link below and submit a contribution.

https://anchor.fm/marketing-geeks/support

Donors that donate $0.99 per month will get a featured shout out on the show. 

Donors who donate $4.99 per month will get the shout out plus access to all webinar recordings. 

Donors who donate $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks.

Want to be a guest on Marketing Geeks or suggest someone? Please email us at [email protected]

Visit our website www.MarketingGeeksPodcast.com

Episode #24 - Welcome to an earth shattering edition of Marketing Geeks which happens to be Part-6 of our six part series on influence patterns from the book "Influence" by Robert Cialdini. 

If you are new to the podcast, go back and listen to our last 4 episodes which covered the influence patterns of authority, reciprocity, scarcity, social compliance / social proof, and liking. 

Today, we cover the 6th influence pattern of consistency, commitments, and micro-commitments. This has also been called the principle of behavioral consistency. Check out this episode for a full description of how this influence pattern can work for you and where you can apply it to improve your marketing, increase your sales, and grow your business. 

Remember, all of these influence patterns come from Robert Cialdini's book "Influence" which you can get on Amazon. Use our affiliate link here if you are going to buy it anyways so you can help support the show. Go here to grab the book, Kindle edition, or audio book: amzn.to/2ERIPOG 

Also, we have announced that are next webinar will be cover the topic of "Instagram Marketing" and it will take place on November 28th at 1:00pm Pacific Standard Time. Mark your calendars, check your time zones, and make sure to show up because it will be live. 

Register for the Instagram Marketing Webinar Here: zoom.us/webinar/register/WN_yPmn0yvhSsuFnbzY0bFk_Q 

If you can't make the webinar, donors that donate $5 per month are eligible to receive all webinar recordings. Otherwise, you have to be there live to get the content. 

As always, please rate, review, and subscribe to the podcast. 

We love our listeners and would appreciate anything you can do to help spread the word about the show. 

Connect & message us on LinkedIn: 

Justin Womack: https://www.linkedin.com/in/justinwomack1/ 

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon  

If you would like to support the show with a donation, please find the link below and submit a contribution.

https://anchor.fm/marketing-geeks/support

Donors that donate $0.99 per month will get a featured shout out on the show. 

Donors who donate $4.99 per month will get the shout out plus access to all webinar recordings. 

Donors who donate $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks. 

Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at [email protected] 

Visit our website www.MarketingGeeksPodcast.com

Episode #23 - Welcome to the top rated business podcast, Marketing Geeks, and to an exciting edition of the show. In today's episode, we are into Part 5 of our 6 Part Series on identifying the Six Major Influence Patterns as illustrated in the book, "Influence," by Robert Cialdini. 

Special shout out to this episode's sponsor, Virra Marketing. Please visit their website at http://virramarketing.com/ 

If you are new to the podcast, go back and listen to our last 4 episodes which covered the influence patterns of authority, reciprocity, scarcity, and social compliance / social proof. 

Today, we cover the 5th influence pattern of liking. The reality is that people like to do business with people that they know, like, and trust. If people like you, or better yet, they believe that they like you, then you are in a much stronger position to have influence and potentially make a sale. We will cover methodologies for building strong subconscious rapports, strategies for being liked, and little known secrets that only the elite marketing experts of the world know. 

Remember, all of these influence patterns come from Robert Cialdini's book "Influence" which you can get on Amazon. 

Use our affiliate link here if you are going to buy it anyways so you can help support the show. Go here to grab the book, Kindle edition, or audio book: amzn.to/2ERIPOG 

Also, we have announced that are next webinar will be cover the topic of "Instagram Marketing" and it will take place on November 28th at 1:00pm Pacific Standard Time. Mark your calendars, check your time zones, and make sure to show up because it will be live. 

Register for the Instagram Marketing Webinar Here: https://zoom.us/webinar/register/WN_yPmn0yvhSsuFnbzY0bFk_Q 

If you can't make the webinar, donors that donate $4.99 per month are eligible to receive all webinar recordings [details further below]

As always, please rate, review, and subscribe to the podcast. 

We love our listeners and would appreciate anything you can do to help spread the word about the show. 

Connect & message us on LinkedIn: 

Justin Womack: https://www.linkedin.com/in/justinwomack1/ 

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon  

If you would like to support the show with a donation, please find the link below and submit a contribution.

https://anchor.fm/marketing-geeks/support

Donors that donate $0.99 per month will get a featured shout out on the show. 

Donors who donate $4.99 per month will get the shout out plus access to all webinar recordings. 

Donors who donate $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks. 

Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at [email protected]

Visit our website www.MarketingGeeksPodcast.com