Marketing Geeks

Ep #92 - Christopher Lochhead, a "war-time" CMO for three Silicon Valley companies (Mercury Interactive, Scient, Vantive), a top business podcaster on Apple (as high as #1 in the rankings), and a best-selling author on Amazon, joins the Marketing Geeks Podcast to talk how to niche down with your marketing efforts, become a category director, and play bigger. 

Christopher is the host of two top podcasts including "Lochhead on Marketing" and "Follow Your Different." He is also the best-selling author of two hit books including "Niche Down: How To Become Legendary By Being Different" and "Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets."

In this interview, we explore Christopher's corporate background including his experience as CMO of Mercury Interactive when the company sold to Hewlett-Packard (HP) for $5 Billion. That's a big number and a major reason why you'll want to listen to what Christopher has to say about marketing. In our conversation, we discuss why marketers MUST niche down and become category directors in the current business landscape, we get his opinion on personal branding, and we go into why he now runs two podcasts and a blog where he provides tons of incredibly valuable info to entrepreneurs 100% free.  Don't miss this special episode with the one and only, Christopher Lochhead.

Learn More About Christopher Lochhead, His Books, and Podcasts:

Visit Christopher Lochhead's website at: https://lochhead.com/

Get Christopher's book "Play Bigger" on Amazon at: https://amzn.to/37miSkh

Get Christopher's book "Niche Down" on Amazon at: https://amzn.to/2uxHTKC

Listen to the "Follow Your Different" Podcast on Apple at: https://podcasts.apple.com/us/podcast/christopher-lochhead-follow-your-different/id1204044507

Listen to the "Lochhead on Marketing" Podcast on Apple at: https://podcasts.apple.com/us/podcast/lochhead-on-marketing/id1475593214

Please do us a favor and subscribe, rate and leave a written review. We would really appreciate a written review from listeners that are getting value from the show. Thank you.

Connect & message the Marketing Geeks on LinkedIn:

Click to Connect with Justin Womack at: https://www.linkedin.com/in/justinwomack1/

Click to Connect with Andros Sturgeon at: https://www.linkedin.com/in/androssturgeon/

Want to be a guest on the Marketing Geeks Podcast or suggest someone?

Please email us at [email protected]

Click here to visit the Marketing Geeks website at: https://marketinggeekspodcast.com

Ep #91 - Phillip Stutts, a twenty-plus year political campaign marketer, joins the Marketing Geeks, Justin Womack and Andros Sturgeon, to talk about marketing political candidates, tactics used in the 2016 presidential election, and what to expect in the coming 2020 election in terms of advertising. Phillip has worked on two presidential campaigns including Bob Dole's in 1996 and George W Bush's second term election in 2004. He has experienced both victory and defeat through his marketing efforts and he has a ton of insights to share about what he's learned on his journey as well as to what has changed in the marketing landscape.

Beyond political marketing, Phillip Stutts has run a corporate marketing agency that has worked with Fortune 200 companies and he's written the book, "Fire Them Now: The 7 Lies Digital Marketers Sell... And the Truth About Political Strategies That Help Businesses Win." He also shares his battle with a rare, incurable esophageal disease and how he's fighting back. In this interview, you may learn of advanced marketing targeting tactics that are not widely discussed in the mainstream. We will talk about IP based targeting through concepts like geofencing and geofarming. It's a little nerve wracking to know how easy it is to get your IP data from as much as 5 years back. Some of these techniques may be controversial, but we think its important that everybody knows what they are to understand how it all works and recognize when these are being used on you.

Learn More About Phillip Stutts, His Personal Story, His Marketing Agencies, and His Book:

Click to Visit Phillip's Website & Claim Your FREE 5 Minute Audit at: 

https://www.phillipstutts.com/

Click to Get Phillip Stutts' book, "Fire Them Now: The 7 Lies Digital Marketers Sell... And the Truth about Political Strategies that Help Businesses Win" on Amazon at: 

https://rcl.ink/aQC

Click to connect with Phillip Stutts on LinkedIn at: 

https://www.linkedin.com/in/phillip-stutts-a9ba872/

Please do us a favor and subscribe, rate and leave a written review. We would really appreciate a written review from listeners that are getting value from the show. Thank you.

Connect & message the Marketing Geeks on LinkedIn:

Click to Connect with Justin Womack at:

https://www.linkedin.com/in/justinwomack1/

Click to Connect with Andros Sturgeon at:

https://www.linkedin.com/in/androssturgeon/

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Click here to donate & support the show: 

https://anchor.fm/marketing-geeks/support

Want to be a guest on the Marketing Geeks Podcast or suggest someone?

Please email us at [email protected]

Click here to visit the Marketing Geeks website at: https://marketinggeekspodcast.com

Ep #90 - In today's special edition bonus episode, the Marketing Geeks go full movie geek and break down the marketing efforts by Sony to push the brand new Morbius movie starring Jared Leto. Morbius is a marvel superhero, or antihero, modeled after a vampire and is a lesser known character in Marvel lore. 

The crux of this episode analyzes the deal that Sony Studio struck with Disney / the Marvel Cinematic Universe (MCU) to share "custody" of Spiderman. 

Listen in to the episode for our heavy movie geek and marketing conversation that will probably only make sense for fans of super hero movies and movies in general. That's why its a bonus! Enjoy!

Follow Along and Watch the Official Morbius Trailer Online at: https://youtu.be/jLMBLuGJTsA

Please do us a favor and subscribe, rate and leave a written review. We would really appreciate a written review from listeners that are getting value from the show. Thank you.

Connect & message the Marketing Geeks on LinkedIn:

Justin Womack: https://www.linkedin.com/in/justinwomack1/

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon

If you would like to support the show with a donation, please find the link below and submit a contribution.

https://anchor.fm/marketing-geeks/support

Donating $0.99 per month will get a featured shout out on the show.

Donating $4.99 per month will get the shout out plus access to all past and future webinar recordings.

Donating $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks.

Want to be a guest on the Marketing Geeks Podcast or suggest someone?

Please email us at [email protected]

Visit our website www.MarketingGeeksPodcast.com

Ep #89 - College professor and marketing entrepreneur, Nick Norris, joins Justin Womack and Andros Sturgeon on the Marketing Geeks Podcast to discuss the changing landscape of social media marketing and college education. Nick serves as a full-time professor at Ventura College where he teaches several business courses including the social media marketing course, the public relations course, and one on business management.

Beyond his work as a college professor, Nick is also the owner of his own business, ID Marketing & Design, where he run a full service marketing agency aimed at serving small to medium sized businesses.

In today's episode, we talk about Nick's approach to teaching social media marketing as well as what he's learned from the standpoint of being a professor. It's a great interview and fun discussion so listen in and enjoy.

Learn More About Nick Norris, ID Marketing & Design, and the Ventura College Social Media Marketing Business Program (Available Online):

Visit Nick's company website for ID Marketing & Design at: https://www.idmnd.com/

Visit the Ventura College website to learn more about the Social Media Marketing Business program and potential enrollment at: https://www.vcccd.edu/

Connect with Nick Norris on LinkedIn at: https://www.linkedin.com/in/nickjnorris/

Please do us a favor and subscribe, rate and leave a written review. We would really appreciate a written review from listeners that are getting value from the show. Thank you.

Connect & message the Marketing Geeks on LinkedIn:

Justin Womack: https://www.linkedin.com/in/justinwomack1/

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon

If you would like to support the show with a donation, please find the link below and submit a contribution.

https://anchor.fm/marketing-geeks/support

Donating $0.99 per month will get a featured shout out on the show.

Donating $4.99 per month will get the shout out plus access to all past and future webinar recordings.

Donating $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks.

Want to be a guest on the Marketing Geeks Podcast or suggest someone?

Please email us at [email protected]

Visit our website www.MarketingGeeksPodcast.com

Ep #88 – Welcome to the Marketing Geeks’ Year End Extravaganza (Part 2 of 2). This is part two of our special salute to 2019 where your hosts, Justin Womack and Andros Sturgeon, give our detailed predictions and insights into what we see coming in the world of business and marketing for 2020. This episode explores marketing trends, technologies, and patterns that we view as creating the biggest impact for the new year and beyond.

As a compliment to this episode, you can listen back to part 1 where we shared our 'best of' lists in several forms of media. We've included some of our recommendations from that episode (#87) below:

Top Business Books:

“Atomic Habits” by James Clear: https://rcl.ink/TQo

“Building a Storybrand” by Donald Miller: https://rcl.ink/TQG

Andros Sturgeon’s Spotify Playlist: 

https://open.spotify.com/playlist/0QBXUDFP0XWEkhAjP1mNiR?si=e7ud0WNKRGSIt7M9tkFZJw

Top Movies:

“Joker:” https://rcl.ink/TQ9

“Knives Out:” https://rcl.ink/TcA

"Under the Silver Lake:" https://rcl.ink/Tcw

"Once Upon a Time in Hollywood:" https://rcl.ink/Tcx

Top TV:

“Dark” – Netflix: https://www.netflix.com/title/80100172

“The Handmaid’s Tale” – Hulu: https://www.hulu.com/series/the-handmaids-tale-565d8976-9d26-4e63-866c-40f8a137ce5f

Top Podcasts:

Justin's picks:

The Driven Entrepreneur Podcast with Matt Brauning

Beyond 7 Figures with Charles Gaudet

Andros' picks:

Conspiracyland by Yahoo News

Top Apps and Software

AppSumo: https://rcl.ink/Tcb

Please do us a favor and subscribe, rate and leave a written review. We would really appreciate a written review from listeners that are getting value from the show. Thank you.

Connect & message the Marketing Geeks on LinkedIn:

Justin Womack: https://www.linkedin.com/in/justinwomack1/

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon

If you would like to support the show with a donation, please find the link below and submit a contribution: https://anchor.fm/marketing-geeks/support

Donating $0.99 per month will get a featured shout out on the show.

Donating $4.99 per month will get the shout out plus access to all past and future webinar recordings.

Donating $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks.

Want to be a guest on the Marketing Geeks Podcast or suggest someone?

Please email us at [email protected]

Visit our website www.MarketingGeeksPodcast.com

Ep #87 – Welcome to the Marketing Geeks’ Year End Extravaganza (Part 1 of 2). This is the first part of our special salute to 2019 where your hosts, Justin Womack and Andros Sturgeon, break down what we loved in 2019 including our favorite movies, TV, books, apps, and media.

This is a full geek conversation that goes heavy into media. In the upcoming part two segment, we will reveal our favorite podcast episodes of 2019, our top business lessons learned, and, of course, predictions for 2020, and beyond…

A Few of Our Top Recommendations of 2019 in Books, Movies, TV, and even Andros’ Spotify Playlist:

Top Business Books:

“Atomic Habits” by James Clear: https://rcl.ink/TQo

“Building a Storybrand” by Donald Miller: https://rcl.ink/TQG

Andros Sturgeon’s Spotify Playlist: 

https://open.spotify.com/playlist/0QBXUDFP0XWEkhAjP1mNiR?si=e7ud0WNKRGSIt7M9tkFZJw

Top Movies:

“Joker:” https://rcl.ink/TQ9

“Knives Out:” https://rcl.ink/TcA

"Under the Silver Lake:" https://rcl.ink/Tcw

"Once Upon a Time in Hollywood:" https://rcl.ink/Tcx

Top TV:

“Dark” – Netflix: https://www.netflix.com/title/80100172

“The Handmaid’s Tale” – Hulu: https://www.hulu.com/series/the-handmaids-tale-565d8976-9d26-4e63-866c-40f8a137ce5f

Top Podcasts:

Justin's picks:

The Driven Entrepreneur Podcast with Matt Brauning

Beyond 7 Figures with Charles Gaudet

Andros' picks:

Conspiracyland by Yahoo News

Top Apps and Software

AppSumo: https://rcl.ink/Tcb

Please do us a favor and subscribe, rate and leave a written review. We would really appreciate a written review from listeners that are getting value from the show. Thank you.

Connect & message the Marketing Geeks on LinkedIn:

Justin Womack: https://www.linkedin.com/in/justinwomack1/

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon

If you would like to support the show with a donation, please find the link below and submit a contribution.

https://anchor.fm/marketing-geeks/support

Donating $0.99 per month will get a featured shout out on the show.

Donating $4.99 per month will get the shout out plus access to all past and future webinar recordings.

Donating $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks.

Want to be a guest on the Marketing Geeks Podcast or suggest someone?

Please email us at [email protected]

Visit our website www.MarketingGeeksPodcast.com

Ep #86 - Traci Reuter, the founder of Divine Social and a Facebook advertising strategy expert, joins Justin Womack and Andros Sturgeon on the Marketing Geeks Podcast for a deep-dive into the world of Facebook ads. In this conversation, we address Traci's entrepreneurial journey, her experience growing an ad agency, and what's working now to get real results with your FB ads. 

Traci believes that entrepreneurs and businesses can change the world, and her mission is to support them along the way. With Divine Social, Traci helps these business owners build/grow their brands so they can focus on providing value to their customers and positively impacting the world.

Besides her 25 years of experience in sales and marketing, Traci is blessed with an uncanny ability to take another company’s mission, vision, and message, and get it in front of the right people at the right time through authentic marketing. Traci’s superpower is her ability to visualize each client’s ideal strategy and then map it out for them in a clean, simple way. 

Traci is certified in all things related to Instagram and Facebook Ads (she currently manages nearly $4 million in ad spend), and she was recently a contributing author for bestseller The Ultimate Guide to Facebook Advertising (3rd edition). She is also the co-host of The Social Media Marketing Happy Hour podcast, where she is a valuable resource for listeners seeking help with social media traffic and advertising strategies. 

Learn More About Traci Reuter and Divine Social:

Visit the Divine Social Website and Claim Your Free Gift at: https://divinesocial.com/marketinggeeks/

YouTube Channel: https://youtube.com/tracireuter

Instagram: https://instagram.com/tracireuter

Please do us a favor and subscribe, rate and leave a written review. We would really appreciate a written review from listeners that are getting value from the show. Thank you.

Connect & message the Marketing Geeks on LinkedIn:

Justin Womack: https://www.linkedin.com/in/justinwomack1/

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon

If you would like to support the show with a donation, please find the link below and submit a contribution.

https://anchor.fm/marketing-geeks/support

Donating $0.99 per month will get a featured shout out on the show.

Donating $4.99 per month will get the shout out plus access to all past and future webinar recordings.

Donating $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks.

Want to be a guest on the Marketing Geeks Podcast or suggest someone?

Please email us at [email protected]

Visit our website www.MarketingGeeksPodcast.com

Ep #85 - In today's Marketing Geeks interview, Justin Womack and Andros Sturgeon are joined by Chase Hughes, the leading military and intelligence behavior expert with 20 years experience in creating the most advanced behavior skills courses and tactics available worldwide.

Anyone interested in behavioral or body language analysis will be fascinated by the work of Chase Hughes. He is the #1 best-selling author of "The Ellipsis Manual" which is essentially a text book for learning advanced persuasion, influence, and behavior profiling.

Chase teaches elite groups, government agencies and police in behavior science skills including behavior profiling, nonverbal analysis, deception detection, interrogation, and advanced behavioral investigation. His Tactical Behavior Science course is a critical, life-saving course designed for law enforcement, and his Human Tradecraft course is specifically designed for intelligence operations personnel who depend heavily on serious human behavior skills.

Chase developed the groundbreaking, world-first interrogation behavior analysis tool and the T.F.C.A. cycle that revolutionized law enforcement training in the U.S. He is also the creator of the Pre-Violence Indicators Index, designed to alert personnel to pre-attack behaviors and save lives.

This was a fantastic interview and one that we think you'll enjoy and get a ton of value from.

Learn More About Chase Hughes, His Programs, and Get His Free Gift:

Visit Chase Hughes' Main Website at: https://www.chasehughes.com/

Get Chase Hughes' Free Gift, "The Hughes Authority Self-Assessment," and View His Upcoming Event Calendar at: https://rcl.ink/8d3

Get Chase's Book "The Ellipsis Manual" from Amazon at: https://rcl.ink/8Ke

Follow Chase Hughes on Social Media:

Facebook: https://www.facebook.com/chasehughesofficial/

Remember, we love our listeners and want to continue to grow the show so that we can provide even better content and quality going forward.

Please do us a favor and subscribe, rate and leave a written review. We would really appreciate a written review from listeners that are getting value from the show. Thank you.

Connect & message the Marketing Geeks on LinkedIn:

Justin Womack: https://www.linkedin.com/in/justinwomack1/

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon

If you would like to support the show with a donation, please find the link below and submit a contribution.

https://anchor.fm/marketing-geeks/support

Donating $0.99 per month will get a featured shout out on the show.

Donating $4.99 per month will get the shout out plus access to all past and future webinar recordings.

Donating $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks.

Want to be a guest on the Marketing Geeks Podcast or suggest someone?

Please email us at [email protected]

Visit our website www.MarketingGeeksPodcast.com

Ep #84 - Jennifer R Glass, the CEO of Business Growth Strategies International (BGSI), joins the show this week for a conversation on growing your business through a variety of services tied to digital marketing. Jennifer's company is split its various divisions – bgsipayments, bgsicoaching, www.bgsiacademy.com, bgsimarketing & www.ccnjhost.com. Each area provides a robust and best-in-class solution for business owners looking to grow their business and revenues.

Jennifer is also a speaker and has been honored as a 3x top college speaker. She often speaks for colleges, non-profits, and the Small Business Development Center on topics such as “QUICKLY Get More SALES & REVENUES the EASY Way,” “The 3 Secrets to Getting More Customers,” “Optimize YOUR LinkedIn Profile to Maximize Your Revenues,” “The 9-Point Sales Process to Getting More Revenue,” and her keynote address “Does Success Equate to Happiness?”

Additionally, Jennifer Glass is the co-author of “Reach Your Greatness” with ABC’s “Secret Millionaire,” James Malinchak. This book aims to help small business owners learn how to effectively get more clients without having to waste money on marketing that simply doesn’t work.

You may have seen Jennifer in major media outlets, including ABC, CBS, NBC & Fox. She's been recognized as a distinguished business leader by more than 1,000 organizations and she was named as a top woman business leader by Acquisition International Magazine among other publications.

Check Out Jennifer Glass' BGSI Division Websites and Claim Her FREE Gift:

Get Access to the BGSI Academy for 30 days FREE ($97 Value) with promo code "MKTGGEEK" at website: https://www.bgsiacademy.com/members/signup

Visit the main company website for BGSI LLC at: https://www.bgsillc.com/

Visit the BGSI Payments division at: https://www.bgsipayments.com/

Visit the BGSI Marketing division at: https://bgsimarketing.com/

Visit the BGSI Coaching division at: https://www.bgsicoaching.com/

Visit the Web Hosting division at: https://www.ccnjhost.com/

Follow Jennifer Glass and BGSI on Social Media:

Facebook (Personal): https://www.facebook.com/thejennglass

LinkedIn (Personal): https://www.linkedin.com/in/jennyglass/

Twitter (Personal): https://twitter.com/thejennglass

Facebook (Company): https://www.facebook.com/bgsillc

Please do us a favor and subscribe, rate and leave a written review. We really appreciate written reviews from listeners getting value from the show.

Connect & message the Marketing Geeks on LinkedIn:

Justin Womack: https://www.linkedin.com/in/justinwomack1/

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon

We will feature guest voicemails on the show so please send us your voicemail for consideration.

Contact us at [email protected] and visit our website www.MarketingGeeksPodcast.com

Ep #83 -Matt Giovanisci, the creator of the website Swim University and the founder of MoneyLab.co, joins Jusitn Womack and Andros Sturgeon this week for a fun and in-depth conversation on all things digital marketing. We had first heard about Matt Giovanisci from a viral email "stunt" that he pulled a few years back which I personally found hilarious and you can still view it at MoneyLab.co/email. We talk about the impetus behind this marketing campaign, how it impacted his business, and we even touch on the use of sarcasm in marketing.

Matt is presently focused on affiliate marketing and has launched a new tool called Lasso which allows Wordpress users to create beautiful looking Amazon affiliate links right on their sites. Along with a business partner, Matt created this software from scratch and has now launched it as a cloud-based SAAS product at GetLasso.co. 

Beyond blogging, affiliate marketing, and email stunts, Matt also co-hosts the podcasts "MoneyLab" and "Listen Money Money Matters." Both of these shows have developed sizable audiences and provide tremendous value to listeners. 

Matt Giovanisci is a wealth of knowledge for online marketing and we had an absolute blast geeking out with him in today's Marketing Geeks Podcast interview. If you're interested in SEO, blogging, media, or podcasting, you're going to absolutely love this interview. Enjoy!

Check Out the Websites for MoneyLab, Lasso, and Swim University:

Visit MoneyLab at: https://www.moneylab.co/

Check Out the Lasso SAAS Product for Affiliate Marketing at: https://getlasso.co/

Visit Swim University's Website at: https://www.swimuniversity.com/

Follow Matt Giovanisci on Social Media and Subscribe to His Podcasts:

MoneyLab Podcast on Apple Podcasts at: https://podcasts.apple.com/us/podcast/money-lab/id1376903878

Listen Money Matters Podcast on Apple Podcasts at: https://podcasts.apple.com/us/podcast/listen-money-matters/id736826307

Twitter:  https://twitter.com/MattGiovanisci

Instagram: https://www.instagram.com/mattgiovanisci/

LinkedIn: https://www.linkedin.com/in/mattgiovanisci/

YouTube: https://www.youtube.com/channel/UC1K0fw-comzP8F2Vlukjevw

Facebook: https://www.facebook.com/mattgiovanisci

Please do us a favor and subscribe, rate and leave a written review. We really appreciate written reviews from listeners getting value from the show.

Connect & message the Marketing Geeks on LinkedIn:

Justin Womack: https://www.linkedin.com/in/justinwomack1/

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon

We will feature guest voicemails on the show so please send us your voicemail for consideration. 

Contact us at [email protected] and visit our website www.MarketingGeeksPodcast.com