The Stanley Cup tumbler isn’t just a water bottle...it’s a cultural phenomenon. But how did a century-old brand suddenly become the must-have accessory?

In this episode, we dive into the marketing strategies and psychology behind Stanley’s viral success. From scarcity drops and TikTok hype to influencer partnerships and lifestyle branding, we’ll uncover how Stanley turned hydration into a status symbol.

If you’ve ever wondered why everyone suddenly owns the same oversized cup, this breakdown of the Stanley effect will quench your curiosity.