Marketing Gone Viral

Frank Maguire is the Head of Market Development at Sharethrough - one of the very first companies to develop a native advertising platform! What is Native Advertising? Well Frank goes into detail on both what Native Advertising is and why we should consider it. 

Vicki Waschkowski is a professor of marketing and advertising for college students. She is the founder of Hook Marketing where her agency helps corporations and agencies improve their results. I asked Vicki to come on to teach us a lesson or two on marketing and boy did she show up prepared.  

Alon Waks is an expert in Go-To-Market Strategies. Why? Because he's executed on so many of them! The former Head of Global Marketing for LivePerson as well as former VP of Marketing for 8x8, Kustomer and Bizzabo Alon thrives when it comes taking emerging companies and growing them to scale.  

To say Eli Schwartz is a pro at SEO is a bit of an understatement. Eli previously led the SEO team at SurveyMonkey and has helped clients like Shutterstock, Mixpanel, Getaround, Handshake, Quora, and Zendesk build and execute global SEO strategies that dramatically increase their organic visibility at scale. Eli came on the show with what I would say is a pretty ingenious and pretty radical concept when it comes to SEO. * Authors Note: I mispronounced Eli's name one or two times. 

April Mullen is Director of Strategic Insights at SparkPost, Co-Founder at Women of Email, and a Forbes Communications Council member. If that doesn't let on how incredibly knowledgable April this then I don't know what will! Stick around for story time because April shares with us an ingenious concept to help generate free, quality case studies! 

Roberto Pacinelli is the Co-Founder of The Best Media, an agency that has been crushing it for over 17 years (a lifetime in digital marketing). He came on today and was incredibly generous about sharing his favourite tools as well as tips and tricks. This episode is really applicable for everyone, especially for people who want to learn specific tricks and tools. 

Karen Yankovich is one of the worlds experts in nurturing relationships on LinkedIn and then turning those relationships into business. This episode is especially relevant for those whose businesses require one-on-one interactions. 

Ethan Beute is the Chief Evangelist of BombBomb and Author of 'Rehumanize Your Business'. Ethan is one of the world's experts on using video to improve your sales, marketing and internal team dynamics. This is an episode that applies to both B2C and B2B businesses but especially to B2B ones. 

Alan McLaren runs a multi-million dollar boutique agency that despite all odds and setbacks managed to grow his business during the height of the pandemic. This episode is applicable to any and all businesses B2B and B2C. 

Nikki Pett build her own multi-million dollar agency with ZERO capital. Was it an easy journey? Not at all! In fact during story time she shares how she almost lost her company. Stick around because Nikki drops incredible value on top of an incredible story.