Marketing Greats in Higher Education

Boards scrutinise finance, risk and outcomes in detail, yet reputation rarely gets a structured place on the agenda. I share the five numbers I would put in front of every governing body, every quarter. The takeaways: audience reputation, the perception gap, share of voice, conversion and reputational risk, on a single page. Hosted by Jonathan Sabarre. All views are my own.

Watch on YouTube: https://youtu.be/U2wyVC3CTCY

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Many marketing teams are a year into an AI pilot with little changed. I explain why this is a design question, where to start, and why the best AI-enabled teams end up more human. The takeaways: begin with routine work, reshape roles around decisions, and invest in data foundations and training. Hosted by Jonathan Sabarre. All views are my own.

Watch on YouTube: https://youtu.be/-pe--eMlw8c

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I led the reputation strategy behind Newcastle University's highest ever QS World University Rankings placement, and learned that rankings work best when you do not chase them. Here is how to use them well. The takeaways: treat rankings as a diagnostic, a mirror on reputation and a conversation starter, never as the plan. Hosted by Jonathan Sabarre. All views are my own.

Watch on YouTube: https://youtu.be/RPNIyEMCnNo

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A parent or a sixth former asks an AI assistant about your university and gets an answer in seconds, often with no click to your site. I set out five practical steps to find out what it says and shape it. The takeaways: check what AI assistants say, fix the facts at source, earn third-party proof, answer real questions and name an owner. Hosted by Jonathan Sabarre. All views are my own.

Watch on YouTube: https://youtu.be/kTLE6iOw04M

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Reputation is shaped by a lecturer's keynote, a call on results day and a student's first-week post, far more than by any campaign. I explain how to support a whole institution to carry the story well. The takeaways: make the story easy to tell, support researchers and professional services, and recognise the people who build reputation. Hosted by Jonathan Sabarre. All views are my own.

Watch on YouTube: https://youtu.be/vV2B6OSFGxM

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Higher education is very good at learning from itself, which is also why so many strategies look alike. I draw on hospitality, consumer brands, sport and technology to show where fresher reputation ideas are hiding. The takeaways: listen continuously like a hotel, choose three messages like a consumer brand, and build belonging like a club. Hosted by Jonathan Sabarre. All views are my own.

Watch on YouTube: https://youtu.be/vikPXrl5V0A

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Most universities can quote their application numbers to the unit, but not how their reputation has moved. I make the case for tracking reputation by audience and putting it on the same agenda as admissions and income. The takeaways: define the audiences that count, connect perception to performance, and act on the gaps. Hosted by Jonathan Sabarre. All views are my own.

Watch on YouTube: https://youtu.be/7EpAkyK8D5k

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A visa rule change now reaches a family WhatsApp group on the other side of the world before it reaches your website. I explain why policy has become a reputation event, and how to prepare before the news breaks. The takeaways: watch the policy horizon, prepare your story in advance, and speak through students, agents and partners. Hosted by Jonathan Sabarre. All views are my own.

Watch on YouTube: https://youtu.be/PSLIhp5wXhU

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Season 2 of Marketing Greats in Higher Education starts here, built entirely around how universities are seen, chosen and trusted. I explain why the best answers rarely make it onto a conference slide, and what you can expect from the season. The takeaways: every guest answers what they would do differently, and the season follows AI in practice, reputation and performance, and leadership. Hosted by Jonathan Sabarre. All views are my own.

Watch on YouTube: https://youtu.be/JbueAI6qTC8

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In this episode, I sit down with Viktoria Otero del Val, the SVP of Strategy, Product, and Customer Experience at Sodexo Benefits.

With Sodexo's global reach and a turnover exceeding 21 billion euros operating across 31 different countries, with 36 million consumers, Viktoria shares her insights on overcoming challenges in leading global teams effectively, delivering a personalized employee experience, leading digital transformations, balancing stakeholder needs, the exciting developments in technology.

And much more… Tune in for valuable insights from this marketing visionary - that is Viktoria

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https://www.linkedin.com/in/jonathan-sabarre/