We're bringing you the final part of our marketing guiding statement series, and we're tackling one of the most important elements of marketing: your sales script.

But don't worry, we're not here to turn you into a pushy salesman. Instead, we want to show you how to create a sales script that feels like a natural conversation and helps you build a relationship with your customers.

In this episode, we're going to share some awesome tips on creating a sales script. And, because we want to make it super easy for you, we'll even walk you through an example, so you can see how it all fits together. We know that the idea of a sales script can feel uncomfortable, but trust us, having a script can actually make you feel more confident and in control when it comes to sales.

Thanks for sticking with us throughout this marketing guiding statement series. We hope that you've found these episodes valuable in building a stronger marketing strategy for your small business. And don't forget to tune in for our upcoming episodes, where we'll be sharing more insights and tips to support your business's success.

Specifically, this episode highlights the following themes:

• The six key elements of story-based selling
• The role of empathy in creating an effective sales script 
• How to create a sales script that doesn't feel pushy or salesy

Other Mentioned Links & Resources

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