It's just Richard in this episode, airing his own private Marketing Hell. He discusses the many ways in which high pressure sales people use the word 'marketing' as a convenient fig leaf. Taking in 'pump and dump' stock sellers, 'contrepreneur' internet marketers and multi-level marketing, this is a whistle stop tour through the shadiest corners of the sales world.

Music courtesy of Jenni Winter, and with apologies to Les Dawson.

Links

What is a boiler room operation? https://www.investopedia.com/ask/answers/what-is-a-boiler-room-operation

The Contrepreneur Formula Exposed: https://www.youtube.com/watch?v=vC5cmW8O3L8

Multi-Level Marketing definition: https://www.investopedia.com/terms/m/multi-level-marketing.asp

This episode features James Mulvany, the entrepreneur and marketer behind Radio.co, Podcast.co and MatchMaker.fm.

James' Marketing Hell takes in the fresh, warm database he was too afraid to use, the many catastrophes of online broadcast, and the time he presented a keynote on YouTube advertising to a group of local dignitaries that were far from convinced...

Music courtesy of Jenni Winter, and with apologies to Les Dawson.

Links

Colleague gets stuck in the toilet: https://www.youtube.com/watch?v=gQqNaWzXu68 (https://www.youtube.com/watch?v=gQqNaWzXu68)

James on LinkedIn: https://www.linkedin.com/in/jamesmulvany/

https://www.matchmaker.fm/

https://radio.co/

https://www.podcast.co/

This episode features Russ Powell, Managing Director of Sharper B2B and a former marketer at some of the biggest names in tech, including Microsoft, Fujitsu and Dell. Russ shares his own personal marketing hell, including how a typo sent his hard-won leads to a little old lady in East London and the time he fell asleep in front of Microsoft's Satya Nadella...

Music courtesy of Jenni Winter, and with apologies to Les Dawson.

Links

Russ's Agency: https://www.sharperb2b.com

Russ on LinkedIn: https://www.linkedin.com/in/russ-a-r-powell/

This episode features Joe Glover, founder of The Marketing Meetup. Joe opens up about the time his cheeky placeholder text for event 'no shows' accidentally went out, and at the worst possible time. He explains what went wrong, its emotional impact and his need to respond authentically, continuing the openness on which he's built the Marketing Meetup community.

Music courtesy of Jenni Winter, and with apologies to Les Dawson.

Links

The Marketing Meetup: https://themarketingmeetup.com/

Joe's Twitter: https://twitter.com/josepheglover

This episode features Gini Dietrich, agency owner, author, podcaster and host of Spin Sucks. Gini shares the story of a 'fire ant funeral', a seven figure investment and launch of a new product category, where nobody came...

Music courtesy of Jenni Winter, and with apologies to Les Dawson.

Links

Spin Sucks: https://www.spinsucks.com/

Gini on Twitter: www.twitter.com/ginidietrich

This episode features Louis Grenier, the French guy behind the podcast ‘Everyone Hates Marketers’. Louis runs workshops and consults for people that want their product or service to radically stand out and he has a thing about marketing bullshit. Look out for Richard's education on insanely high SEO retainers and the moment where he casually dismisses one of Louis' heroes, failing to dig himself out of the hole...

Music courtesy of Jenni Winter, and with apologies to Les Dawson.

Links

Louis' website: https://www.everyonehatesmarketers.com/

Louis' Twitter: https://twitter.com/LouisSlices

Marcin Zaba, entrepreneur and marketer, discusses his own private Marketing Hell. From trash cans overflowing with absurdly over-designed flyers, to the £20k short film almost nobody saw, Marcin opens up on several disastrous marketing campaigns at a Fintech startup. The discussion looks at the reasons behind startup marketing failure, in an environment where marketers look to "solve all our problems with money."

Music courtesy of Jenni Winter, and with apologies to Les Dawson.

Links

Picture of the flyer: https://flic.kr/p/2kBD1fk

The short film: https://vimeo.com/152151133

Audiens: http://www.audiens.com

Ex-Googler and current ad agency boss Max Hoppy discusses his own private Marketing Hell. This episode of the podcast includes an analysis of Max's first and expensive foray into TV advertising, the moral dilemma he faced when working at Google, and asks, what is marketing competence?

Music courtesy of Jenni Winter, and with apologies to Les Dawson.

Links

Bind, the ad agency that Max co-runs: https://www.bind.co.uk

The TV ad that Max refers to: https://youtu.be/rU7hmMNcT4E (https://youtu.be/rU7hmMNcT4E)

Marketing Hell is a new podcast presented by Richard Leyland, a marketer and a Brit.

Richard speaks with leading marketers, taking pleasure in failure, extracting one or two lessons so you can make all different mistakes in your own campaigns.

We've got interviews with the King of Google ads, the marketer on a one-man crusade against marketing bullshit and tales to make your toes curl.

Launching on Wednesday February 17th, 2021.

Subscribe, or listen at www.marketinghellpodcast.com

Music courtesy of Jenni Winter.