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Marketing Hell episodes
- When sales pretends to be marketingIt's just Richard in this episode, airing his own private Marketing Hell. He discusses the many ways in which high pressure sales people use the word 'marketing' as a convenient fig leaf. Taking in 'pump and dump' stock sellers, 'contrepreneur' internet marketers and multi-level marketing, this is a whistle stop tour through the shadiest corners of the sales world.Music courtesy of Jenni Winter, and with apologies to Les Dawson.LinksWhat is a boiler room operation? https://www.investopedia.com/ask/answers/what-is-a-boiler-room-operationThe Contrepreneur Formula Exposed: https://www.youtube.com/watch?v=vC5cmW8O3L8Multi-Level Marketing definition: https://www.investopedia.com/terms/m/multi-level-marketing.asp10 min
- What is this 'YouTube' you speak of?This episode features James Mulvany, the entrepreneur and marketer behind Radio.co, Podcast.co and MatchMaker.fm.James' Marketing Hell takes in the fresh, warm database he was too afraid to use, the many catastrophes of online broadcast, and the time he presented a keynote on YouTube advertising to a group of local dignitaries that were far from convinced...Music courtesy of Jenni Winter, and with apologies to Les Dawson.LinksColleague gets stuck in the toilet: https://www.youtube.com/watch?v=gQqNaWzXu68 (https://www.youtube.com/watch?v=gQqNaWzXu68)James on LinkedIn: https://www.linkedin.com/in/jamesmulvany/https://www.matchmaker.fm/https://radio.co/https://www.podcast.co/35 min
- Little old ladies don't use a CRMThis episode features Russ Powell, Managing Director of Sharper B2B and a former marketer at some of the biggest names in tech, including Microsoft, Fujitsu and Dell. Russ shares his own personal marketing hell, including how a typo sent his hard-won leads to a little old lady in East London and the time he fell asleep in front of Microsoft's Satya Nadella...Music courtesy of Jenni Winter, and with apologies to Les Dawson.LinksRuss's Agency: https://www.sharperb2b.comRuss on LinkedIn: https://www.linkedin.com/in/russ-a-r-powell/31 min
- When rude placeholder text goes outThis episode features Joe Glover, founder of The Marketing Meetup. Joe opens up about the time his cheeky placeholder text for event 'no shows' accidentally went out, and at the worst possible time. He explains what went wrong, its emotional impact and his need to respond authentically, continuing the openness on which he's built the Marketing Meetup community.Music courtesy of Jenni Winter, and with apologies to Les Dawson.LinksThe Marketing Meetup: https://themarketingmeetup.com/Joe's Twitter: https://twitter.com/josepheglover36 min
- The marketing funeral where nobody cameThis episode features Gini Dietrich, agency owner, author, podcaster and host of Spin Sucks. Gini shares the story of a 'fire ant funeral', a seven figure investment and launch of a new product category, where nobody came...Music courtesy of Jenni Winter, and with apologies to Les Dawson.LinksSpin Sucks: https://www.spinsucks.com/Gini on Twitter: www.twitter.com/ginidietrich25 min
- Beyond gimmicks and marketing bullshitThis episode features Louis Grenier, the French guy behind the podcast ‘Everyone Hates Marketers’. Louis runs workshops and consults for people that want their product or service to radically stand out and he has a thing about marketing bullshit. Look out for Richard's education on insanely high SEO retainers and the moment where he casually dismisses one of Louis' heroes, failing to dig himself out of the hole...Music courtesy of Jenni Winter, and with apologies to Les Dawson.LinksLouis' website: https://www.everyonehatesmarketers.com/Louis' Twitter: https://twitter.com/LouisSlices31 min
- Never print flyers for rich peopleMarcin Zaba, entrepreneur and marketer, discusses his own private Marketing Hell. From trash cans overflowing with absurdly over-designed flyers, to the £20k short film almost nobody saw, Marcin opens up on several disastrous marketing campaigns at a Fintech startup. The discussion looks at the reasons behind startup marketing failure, in an environment where marketers look to "solve all our problems with money."Music courtesy of Jenni Winter, and with apologies to Les Dawson.LinksPicture of the flyer: https://flic.kr/p/2kBD1fkThe short film: https://vimeo.com/152151133Audiens: http://www.audiens.com35 min
- Disastrous TV adverts and dilemmas at GoogleEx-Googler and current ad agency boss Max Hoppy discusses his own private Marketing Hell. This episode of the podcast includes an analysis of Max's first and expensive foray into TV advertising, the moral dilemma he faced when working at Google, and asks, what is marketing competence?Music courtesy of Jenni Winter, and with apologies to Les Dawson.LinksBind, the ad agency that Max co-runs: https://www.bind.co.ukThe TV ad that Max refers to: https://youtu.be/rU7hmMNcT4E (https://youtu.be/rU7hmMNcT4E)39 min
- Marketing Hell TrailerMarketing Hell is a new podcast presented by Richard Leyland, a marketer and a Brit.Richard speaks with leading marketers, taking pleasure in failure, extracting one or two lessons so you can make all different mistakes in your own campaigns.We've got interviews with the King of Google ads, the marketer on a one-man crusade against marketing bullshit and tales to make your toes curl.Launching on Wednesday February 17th, 2021.Subscribe, or listen at www.marketinghellpodcast.comMusic courtesy of Jenni Winter.1 min
About Marketing Hell
From the publisher's feed
A marketer stands in the smouldering ruin of their most excruciating failure, certain that their career will never recover. A small, but insistent voice makes itself heard... "You should go on a podcast and talk about this."
Made by marketers for marketers, Marketing Hell uses interviews and discussions with marketing leaders to explore our most spectacular foul ups. We take pleasure in our failures and pick through the rubble to extract one or two lessons that might rescue a sense of professional pride and ensure that listeners make entirely different mistakes in their own campaigns. It could be an abysmal rebrand, a PR disaster or a campaign that funnelled marketing funds directly down the drain. We uncover personal, ego-free perspectives on how a marketing campaign was planned and how it ultimately fell apart.
Our guests are senior, skilled marketers drawn from both agency and client side. Chief Marketing Officers, founders, digital leads and brand experts, all share their personal Marketing Hell. They hoped one day to laugh about it. Now is the time.