Marketing Heroes [Unfiltered] The Journey to CMO

Kari Homan joins the podcast to talk about the importance of what she calls “fueling the future funnel” — investing in brand-building and content marketing to reap the benefits of improved consumer engagement later on down the line.

She also talks about what it means to find your tribe, and how breaking down silos to connect with people who understand and share your mission is crucial to growing your agency and career.

This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.

Jen Schrader joins the podcast to talk about her journey in moving from a small business to a global agency, and how marketing teams, regardless of size and scope, should always look for opportunities to be proactive in their strategies instead of reactive in the face of emerging trends.

She also discusses the non-linearity of the marketing world and individual career paths, and underlines the importance of not just proving your worth to companies, but in those companies proving their worth to you.

This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.

Val DuVernet joins the podcast to talk about her role as an entrepreneur, bringing bold and creative strategies to the businesses she works with in an effort to drive growth and connectivity across teams, clients, and consumers.

She also discusses the power of saying “I don’t know” when it comes to both risk-taking and transparency, sharing examples of how being candid with her clients and her team led to unique solutions that made her invaluable to the people she works with at every level of the marketing process.

This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.

Axel Kirstetter joins the podcast to talk about ChatGPT and the future of generative AI in marketing, focusing on how agencies must acknowledge their usefulness in B2B marketing while also striking a balance of efficiency, curiosity, and caution with the emergence of new technology.

He also discusses the importance of standing out in a market that becomes steadily more defined by algorithms, saying that marketers can find success through identifying what they’re good at, what they’re better at, and what they’re unique at compared to competitors.

This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.

Suzanne Reed joins the podcast to talk about the importance of connecting marketing strategies to business acumen, and being able to accurately communicate marketing’s performance in a busy and constantly-changing industry.

She also discusses risk-taking and freedom to fail, outlining how building trust with your team allows you to take greater, necessary risks to grow your agency and the quality of work you produce.

This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.

Kat Steiner Noreen joins the podcast to talk about how she’s grown her career through a willingness to roll up her sleeves and get involved with “untapped initiatives” — the gnarly work that needs doing to drive a business forward.

She discusses the importance of looking past your individual silos and developing holistic strategies that provide value to the customer, and how this is often done by taking charge wherever leadership is needed.

This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.

Ben Lazar joins the podcast to talk about the transformative power of digital technology, sharing pivotal moments in his career that highlight the importance of understanding digital and its ability to change business and society.

He also discusses the importance of investing in people’s personal and financial well-being, stressing the need for businesses to care for their customers and solve their problems to foster growth.

This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.