In the fifth episode of How to Run a Law Firm in 2025, Lauren and Mathew discuss strategies for pitching legal services and creating marketing materials. They explore the challenges of crafting effective elevator pitches, particularly when handling multiple practice areas.

Throughout the discussion, they highlight the importance of authenticity in marketing and the need to adapt pitches for different contexts and audiences.

----

Want proven tips to help you build a thriving solo practice from someone who's tested them already? Subscribe to the Solo Success Lab and learn what really works in solo practice: https://adifferentpractice.com/subscribe

Get full access to A Different Practice at adifferentpractice.substack.com/subscribe