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Marketing Immunity - A Neurodivergent Superpower? The Business Oddcast S01E04
Marketing Immunity - A Neurodivergent Superpower? The Business Oddcast S01E04
Welcome to the Business Oddcast, in our forth episode we delve into marketing and advertising and ask the question, are NDs immune to the various tricks, and strategies that marketers use to sell services and products? We review various ad styles and explore why these approaches are likely to fail for ND audiences.
Feel free to add to the musings in the comments, are we right? If so why? What affects you? What doesn't sway you at all? Be interesting to find out how ads work from your perspective.
Presented by Stuart Morrison & Hannah Logan - we explore the fun, interesting and absurdities of living with a "spicy" brain and all things arising for those with an entrepreneurial spirit or exploring the idea of self-employment.
TIMESTAMPS
00:00:00 - Introductions
00:01:00 - Horrible generalisation about autists
00:01:30 - Hannah's week in review - LIFE!
00:04:00 - Stu's week in review - ADOS
00:08:17 - Hannah diagnosing others - when you know, you know
00:10:50 - Today's Topic - Does Advertising & Marketing Have Any Effect on NDs?
00:13:50 - 9 out of 10 dentists prefer... advertising claims
00:15:50 - Several observations about advert types
00:16:25 - Transition switching - ad breaks cause confusion
00:17:44 - The list of ad styles that baffle & confuse - start
00:18:01 - Concept switching
00:20:47 - Tone shift
00:22:40 - Similies
00:25:09 - The record scratch
00:29:16 - The clash/crash confrontational
00:30:38 - The surreal ad - cartoons
00:32:51 - Adults shouldn't be forced to watch cartoons
00:34:30 - Ads and marketing cognitive barriers for NDs
00:36:33 - Blending and the subtle art of social camouflage
00:38:12 - What ads & marketing don't get about selling to NDs
00:39:03 - Brutal honesty doesn't work either
00:40:18 - Would more honesty in politics work?
00:41:25 - Again, are NDs natural entreprenurs? See - S01E01: https://youtu.be/WTtIMuYHvaE
00:41:56 - The Museum of Chaos
00:43:21 - And that's why advertsing and marketing doesn't work on NDs
00:43:54 - Partying with NDs, a less tiring communication style
00:45:45 - Herd instinct when you're not part of the herd
00:48:17 - Marketing & Advertising wrap up
00:49:09 - Context switching & processing
00:51:06 - Final words & an apology to marketers
00:51:35 - Hannah & Stu's week ahead and round up
OUR WEBSITE & CONTACT
businessoddcast.com
OUR SOCIALS
youtube.com/BusinessOddcast
facebook.com/BusinessOddcast
instagram.com/BusinessOddcast
View all episodes
By Stuart Morrison & Hannah LoganMarketing Immunity - A Neurodivergent Superpower? The Business Oddcast S01E04
Welcome to the Business Oddcast, in our forth episode we delve into marketing and advertising and ask the question, are NDs immune to the various tricks, and strategies that marketers use to sell services and products? We review various ad styles and explore why these approaches are likely to fail for ND audiences.
Feel free to add to the musings in the comments, are we right? If so why? What affects you? What doesn't sway you at all? Be interesting to find out how ads work from your perspective.
Presented by Stuart Morrison & Hannah Logan - we explore the fun, interesting and absurdities of living with a "spicy" brain and all things arising for those with an entrepreneurial spirit or exploring the idea of self-employment.
TIMESTAMPS
00:00:00 - Introductions
00:01:00 - Horrible generalisation about autists
00:01:30 - Hannah's week in review - LIFE!
00:04:00 - Stu's week in review - ADOS
00:08:17 - Hannah diagnosing others - when you know, you know
00:10:50 - Today's Topic - Does Advertising & Marketing Have Any Effect on NDs?
00:13:50 - 9 out of 10 dentists prefer... advertising claims
00:15:50 - Several observations about advert types
00:16:25 - Transition switching - ad breaks cause confusion
00:17:44 - The list of ad styles that baffle & confuse - start
00:18:01 - Concept switching
00:20:47 - Tone shift
00:22:40 - Similies
00:25:09 - The record scratch
00:29:16 - The clash/crash confrontational
00:30:38 - The surreal ad - cartoons
00:32:51 - Adults shouldn't be forced to watch cartoons
00:34:30 - Ads and marketing cognitive barriers for NDs
00:36:33 - Blending and the subtle art of social camouflage
00:38:12 - What ads & marketing don't get about selling to NDs
00:39:03 - Brutal honesty doesn't work either
00:40:18 - Would more honesty in politics work?
00:41:25 - Again, are NDs natural entreprenurs? See - S01E01: https://youtu.be/WTtIMuYHvaE
00:41:56 - The Museum of Chaos
00:43:21 - And that's why advertsing and marketing doesn't work on NDs
00:43:54 - Partying with NDs, a less tiring communication style
00:45:45 - Herd instinct when you're not part of the herd
00:48:17 - Marketing & Advertising wrap up
00:49:09 - Context switching & processing
00:51:06 - Final words & an apology to marketers
00:51:35 - Hannah & Stu's week ahead and round up
OUR WEBSITE & CONTACT
businessoddcast.com
OUR SOCIALS
youtube.com/BusinessOddcast
facebook.com/BusinessOddcast
instagram.com/BusinessOddcast