The real reason people are blowing up online?
Trolls. Hate comments. Petty internet beef.

And it’s not a problem — it’s a marketing strategy.On this week’s Marketing in 4K, I sat down with Eric from Apex Collective to talk about how haters are literally fueling the algorithm and why your brand’s “safe” content is getting ghosted.We’re breaking down:

⚡️ How to turn hate into free reach
⚡️ Why your interns are too soft
⚡️ The one savage move every brand should make right now
⚡️ And why your CMO’s gonna hate this episode (but you’ll love it)If you’re still trying to go viral with

 “Happy Friday!” posts, you’re already dead.Listen now before the trolls beat you to it

In this episode of Marketing in 4K, Daniel chops it up with Seattle-based digital marketing pro, Dragon — a guy so deep in automation, he can’t even say where he works without getting thrown into witness protection.The two dive into how to actually implement marketing automation without terrifying your team or turning your brand into a robotic buzzword machine. From rookie mistakes to the simplest moves you can make today (like setting up abandoned cart emails), Dragon shares the tools, tactics, and hilarious horror stories from the trenches.It’s fast, it’s funny, and it’s exactly what you wish someone told you about automation before your boss asked you to “optimize the customer journey.”Topics covered:

• What marketing automation really means (no corporate fluff)
• The biggest mistakes newbies make when automating
• The essential tools you actually need (without a seven-figure budget)
• How to roll out automation without freaking out your team
• The dumbest automation fail Dragon’s ever witnessed

If you’re a marketer who wants to work smarter, save time, and still be employed tomorrow — don’t miss this one.

How to Get People to Engage on Social Media by Being Real is your no-BS guide to building a loyal, active following without the fake filters and follower-count obsession.

This episode cuts through the noise and gives you real, actionable tactics to connect with your audience in a way that actually matters.

From creating content that feels personal to starting conversations people want to join, we’ll break down what works — and what doesn’t.