It's important to focus on ranking well in the zip code where your office is located as part of a local SEO strategy. Ranking well in your immediate area helps establish local relevance, which can create a foundation for expanding your visibility in neighboring areas. Here are a few reasons why focusing on your office's zip code is essential:

1. Proximity Factor: Search engines like Google prioritize businesses that are geographically close to the searcher. By optimizing your local SEO for your office's zip code, you're more likely to appear in searches from people nearby, helping to build a strong local presence.
2. Local Trust and Credibility: Ranking well in your immediate area demonstrates to search engines that your business is established and trusted in its own community. This can help you appear more authoritative when expanding to other nearby locations.
3. Google Business Profile (GBP): Your GBP listing is a key factor in local SEO. Having your address and office location accurately optimized for the zip code you're in can lead to better rankings in local search and Google Maps, particularly for users searching for services near your business.
4. Targeting Expansion: Once you're established in your primary area, it's easier to start targeting nearby zip codes or cities. Expanding local SEO efforts is more effective when you already have a strong foothold in your immediate surroundings.

By focusing on your office’s zip code first, you lay the groundwork for broader regional success.

Dave Tasto, home care agency owner and author, joins Brady Quick on this episode of Marketing In A Box to discuss the keys to home care growth.

Connect with Dave:

• Thriving At Home Book
• Assisting Hands Boston Northwest
• Dave on LinkedIn
• Dave on YouTube

Connect with Brady:

• Home Care Marketing Pros
• Brady on LinkedIn
• Brady on YouTube

How to find them, where to find them, and why PPC can boost your caregiver recruitment and grow your agency.

To compete for top caregiver candidates, you have to take a multichannel approach to recruitment marketing. The workforce is spoiled for choice, so not only is recruiting about connecting with job seekers through many channels, but it’s also about using unique channels undiscovered by the competition, especially if you want to fill the top of your recruitment funnel.

We’ll address the basics of PPC marketing, the foundations of a strong PPC campaign, plus where you should expand your reach to find candidates and grow your caregiver talent pool.

Read full article here...

See what a marketing automation platform can do for your home care agency and how to ensure you’re getting the right one for you.

What is a marketing automation platform?

A marketing automation platform is software that makes it easy for you to build, run, and monitor marketing campaigns, collect lead information, shepherd those leads through your marketing funnel, and ultimately, make more sales and retain more customers.

An automation platform is a single tool your home care agency can use to build your client base and even build your pool of qualified caregiver candidates. We'll discuss what these solutions do, common marketing automation features, and how to choose a marketing automation platform.

What does marketing automation do?

Read full article here...

Why caregiver recruiters shouldn't ignore the fastest-growing social media app to attract young talent.

One billion people use TikTok every month. Eighty-five million people in the United States alone will use TikTok in 2022, and that number is expected to grow to 90 million by 2023.

The social media app blossomed in popularity during the pandemic when everyone was quarantined at home and looking for both entertainment and connection, and now, TikTok is a platform rife with opportunities for recruiting young and highly qualified caregivers.

Read the full article here...

RECORDED

January 12, 2021

Jason Chagnon and Rebecca Chagnon