Marketing in a digital world with Lerato Monareng

Since YouTube is essentially a search engine, the description can further help with your YouTube SEO, allowing YouTube’s algorithm to understand your content better and suggest it to new users, further boosting your YouTube stats and your relevance as a content creator.

In this episode, I share the benefits of having a well-written YouTube description and also take you through 11 of my best tips that will help you write the best YouTube video and channel descriptions.

Brand awareness is vital because it initiates brand recognition, fosters brand recall, establishes brand trust, creates brand association and increases brand equity. In this episode, I discuss 5 reasons why brand awareness should be a priority for your business in the digital age.

Read the full article that relates to this topic on my blog

Also, follow me on social media to stay up to date:

Instagram: @leratomonareng_

Twitter: @leratomonareng_

Facebook: LeratoMinarengINC

LinkedIn: LeratoMonareng

Website: www.leratomonareng.co.za

#YouTube #VideoDescription #ChannelDescription #SEO

Brand awareness is vital because it initiates brand recognition, fosters brand recall, establishes brand trust, creates brand association and increases brand equity. In this episode, I discuss5 reasons why brand awareness should be a priority for your business in the digital age.

Brand awareness might seem common amongst start-ups, mainly because they are new and people don’t know about them. But well-established brands also focus on increasing brand awareness to remain relevant and attract new customers. 

Read the full article that relates to this blog on my website https://leratomonareng.co.za/2021/10/20/why-brand-awareness-is-important-especially-in-the-digital-age/ 

Also, follow me on social media to stay up to date:

Instagram: https://www.instagram.com/leratomonareng 

Twitter: https://twitter.com/LeratoMonareng_

LinkedIn: https://www.linkedin.com/in/leratomonareng

Facebook: https://www.facebook.com/LeratoMonareng

In this 2Min Tuesdays episode, I compare the differences between organic and paid digital marketing. I share how organic digital marketing can benefit an SMME without a marketing budget to gain better brand awareness.

To learn more about digital marketing tips, tricks and how-to guides, please visit my blog at the following link https://leratomonareng.co.za/blog/ 

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Also, follow me on social media to stay up to date:

Instagram: https://www.instagram.com/leratomonareng_

Twitter: https://twitter.com/LeratoMonareng_

LinkedIn: https://www.linkedin.com/in/leratomonareng/

Facebook: https://www.facebook.com/LeratoMonarengINC

In this 2Min Tuesdays episode, I share the difference between brand marketing and direct response digital marketing. The insights shared highlight how the two differ and how a small business can best decide on which to spend most of its budget on to get the best results from digital marketing.

To learn more about digital marketing tips, tricks and how-to guides, please visit my blog at the following link https://leratomonareng.co.za/blog/   

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Also, follow me on social media to stay up to date:

Instagram: https://www.instagram.com/leratomonareng_

Twitter: https://twitter.com/LeratoMonareng_

LinkedIn: https://www.linkedin.com/in/leratomonareng/

Facebook: https://www.facebook.com/LeratoMonarengINC

In this episode, I share the main benefits of digital marketing over traditional marketing. The content of this video will benefit South African Small Medium Micro Enterprises (SMMEs) and entrepreneurs planning on transforming their marketing strategies to adopt digital marketing efforts.  To learn more about digital marketing tips, tricks and how-to guides, please visit my blog at the following link https://leratomonareng.co.za/blog/   

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Also, follow me on social media to stay up to date:  

Instagram: https://www.instagram.com/leratomonareng_

Twitter: https://twitter.com/LeratoMonareng_

LinkedIn: https://www.linkedin.com/in/leratomonareng/

Facebook: https://www.facebook.com/LeratoMonarengINC

In this episode, I discuss the difference between traditional and digital marketing. The content of this video will benefit South African Small Medium Micro Enterprises (SMMEs) and entrepreneurs planning on transforming their marketing strategies to adopt digital marketing efforts.  To learn more about digital marketing tips, tricks and how-to guides, please visit my blog at the following link https://leratomonareng.co.za/blog/   

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Also, follow me on social media to stay up to date:  

Instagram: https://www.instagram.com/leratomonareng_/

Twitter: https://twitter.com/LeratoMonareng_

LinkedIn: https://www.linkedin.com/in/leratomonareng/

Facebook: https://www.facebook.com/LeratoMonarengINC

In this episode, my focus is on the awareness metrics, explicitly understanding the difference amongst the 14 most popular ones. Namely, post reach, potential reach, post impression, potential impression, brand mentions, video views, Social Share of Voice (SSoV), Social media engagement (rate), Share of engagement, Audience growth rate, Share of audience, Social media audience sentiment, Influence score, and Conversation Rate (CoR).

Brand awareness might seem to be common amongst start-ups, mainly because they are still new and people don’t know about them. But well-established brands also focus their efforts on increasing brand awareness to remain relevant and attract new customers. However, only a few companies set measurements for how much brand awareness they have, getting, improving, or even losing.

The metrics listed in this episode are ones that I personally deem essential for any brand looking to keep an eye on its brand awareness on social media.

What brand awareness metric makes the most sense to track will depend on how your company earns revenue or values its brand.

Read the full article that relates to this blog on my website www.leratomonareng.co.za

In this episode, I share the most important social media metrics worth knowing. I start by defining what metrics really are, then why they are important and lastly break them down into a four-stage social media funnel that will help you understand and digest them easier. Because in an ocean of social media metrics knowing all of them could be a tedious task.

All the metrics discussed in this episode will give you a holistic view of your social media strategy performance.

Please visit my blog article on my site to delve even deeper into this topic.

Hi, my name is Lerato Monareng, I am a digital marketing strategy consultant with over 10 years of experience in brand building, brand awareness, and lead generation.  

To learn more about what I do, visit my website on www.leratomonareng.co.za  

On this podcast I will be interviewing digital marketing experts in South Africa and across the globe to learn more about their journey to success, I will review digital marketing tools and courses to equip digital marketing professionals, small and medium enterprise, entrepreneurs and enthusiasts with the necessary tools and skills, lastly, I will share the latest industry news, tricks, tips, and how-to guides - if you find my content valuable, please follow, like, comment, subscribe.