In this episode of Shootsta Unscripted, we sit down with Stephen Williams, Director of Strategy & Digital at Neon Logic, to explore the evolving landscape of marketing. From leveraging data for real insights to navigating the shifting digital landscape, Stephen shares invaluable expertise on what truly makes a successful strategy. We cover the rise of digital-first marketing, the role of video in modern brand building, and whether AI is an opportunity or a threat to creative industries.