In this episode of Shootsta Unscripted, we sit down with Stephen Williams, Director of Strategy & Digital at Neon Logic, to explore the evolving landscape of marketing. From leveraging data for real insights to navigating the shifting digital landscape, Stephen shares invaluable expertise on what truly makes a successful strategy. We cover the rise of digital-first marketing, the role of video in modern brand building, and whether AI is an opportunity or a threat to creative industries.

In this episode of Shootsta Unscripted, we explore a hot topic in the media world: AI and its evolving role in creative industries. Featuring Shootsta Academy’s Head, Luke, and Shootsta Premier’s Creative Director, Andras, this conversation dives into AI’s impact on creative workflows, the potential risks and benefits of AI integration, and what the future could hold for media professionals. From democratising creativity to questioning if AI will ever truly replicate human intuition, this episode tackles pressing questions about the future of media and creativity.

In this episode of Shootsta Unscripted, we dive into how creativity can be the key to unlocking business growth and success in today’s media landscape. Our guest, Bill Pezzimenti, shares his hands-on experience and stories of using bold ideas to overcome challenges, from budget constraints to industry resistance. We explore the role of creative thinking in shifting perceptions, driving engagement, and how the right idea can make all the difference—even in risk-averse industries like media and advertising.

Bill also unpacks the importance of understanding human behavior, how media has changed over time, and why staying creative is more crucial than ever in a crowded market.

In this episode of Shootsta Unscripted, we delve into the art of storytelling in brand videos. Join Steve, Maddy, and Andras as they explore what truly makes a brand video stand out in a crowded market. From the evolutionary roots of storytelling to practical tips on creating high-impact videos that resonate with audiences, this conversation is packed with insights for anyone looking to elevate their video content. Discover how to blend creativity with commercial objectives and learn why a good story is at the heart of every successful brand video.