Consumer Connections

Marketing in the Arab region vs. rest of the world


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Join Faisal Khan & Dr. James Piecowye, in this insightful podcast episode as Ruchika Kalra, a seasoned marketing professional, shares her experiences and perspectives on the dynamic world of marketing in the Middle East and how it is different from the rest of the world. From her deep-rooted connection to the region and understanding of local and regional dynamics, Ruchika sheds light on the influence of the Middle East on her work beyond its borders.

Discover the nuances, challenges, and opportunities that lie within the realm of marketing in the Middle East. Tune in to this engaging podcast episode and gain valuable insights to navigate and succeed in this vibrant and diverse market.


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Consumer ConnectionsBy SilaInsights