Consumer Connections

In this final season 1 episode of Consumer Connections, Faisal Khan & Dr. James delve into the world of influencer marketing in the Arab world with Sabine Khoury, Head of the Influence Department at Sila. 

Together, they explore the evolution of influencer marketing over the past five years, the challenges faced by marketers, measuring ROI, selecting the right channels, and the integration of influencer marketing into overall marketing strategies. Gain valuable insights from Sabine's extensive experience and discover the blueprint for triumphing in influencer marketing in the digital age.

Join Faisal Khan & Dr. James Piecowye in this insightful podcast episode as they delve into the world of marketing with Roxana Nicolescu, the VP of Brand Marketing at Wego, the premier travel app in the Middle East and North Africa. With her extensive experience in marketing, social media, and corporate communication, Roxana shares her valuable insights on how marketing strategies have evolved in the wake of the COVID-19 pandemic.

Join us as we uncover key takeaways from Roxana's experiences and learn how businesses can adapt their marketing strategies to thrive in a post-COVID world. Whether you're a marketer or simply curious about the evolving landscape of the travel industry, this podcast episode offers valuable insights and inspiration.

In this enlightening podcast series, join Faisal Khan & Dr. James Piecowye as they dive into the world of consumer intelligence and the transformative role of AI with Rafik El Noumeir, VP of Insights and Analytics at PepsiCo. 

Explore the democratisation of data and insights within PepsiCo, empowering teams to make informed decisions. Gain insights into the future of AI in research and insights, envisioning a world of personalised experiences driven by data. Don't miss out on this engaging exploration of AI and its impact on consumer connections.

Join Faisal Khan & Dr. James Piecowye, in this insightful podcast episode as Ruchika Kalra, a seasoned marketing professional, shares her experiences and perspectives on the dynamic world of marketing in the Middle East and how it is different from the rest of the world. From her deep-rooted connection to the region and understanding of local and regional dynamics, Ruchika sheds light on the influence of the Middle East on her work beyond its borders.

Discover the nuances, challenges, and opportunities that lie within the realm of marketing in the Middle East. Tune in to this engaging podcast episode and gain valuable insights to navigate and succeed in this vibrant and diverse market.

In this engaging podcast episode, Faisal Khan and Dr. James Piecowye, delve into a fascinating interview with Ankesh Agarwal, a renowned CX expert and Director - Customer Experience at Majid Al Futtaim.

Join us as we explore Ankesh's transition from insights to CX, the exciting changes in the discipline, and the crucial role of data in making informed CX decisions. Discover how CX has evolved from studying customer satisfaction to becoming a vital differentiator for brands in a competitive marketplace.

If you're eager to uncover the secrets behind successful CX initiatives and how data-driven decision-making and adaptability are vital for business success, this podcast episode is a must-listen. Tune in to gain valuable insights and learn how organizations can thrive by embracing the evolving landscape of customer experience.

In our latest episode, Faisal Khan and Dr. James Piecowye had the privilege of hosting Shyam Sunder, a marketing guru with over 25 years of experience and currently the Vice President Marketing TBO.com who shared invaluable insights that will transform the way you approach marketing.

From FMCG to real estate, retail banking to travel, Shyam’s vast career has exposed him to various contexts and marketing challenges. Now, he's here to reveal the interconnectedness of marketing principles and the importance of adapting to evolving audience behaviors and mediums. This episode is a goldmine of knowledge for marketers seeking to elevate their strategies and navigate any industry with confidence.

Don't miss out on this incredible opportunity to learn from a marketing visionary and embark on a transformative journey to marketing excellence.

In this exciting podcast, Faisal Khan, Dr. James Piecowye and Dina Al Sabbagh, Marketing Insights Lead at Snapchat, dive into the fascinating world of Snapchat and unravel the secrets behind its triumph.  From its personalized approach to its groundbreaking augmented reality (AR) features, Snapchat has revolutionized social media in the Arab world. 

Join us as we explore the strategies and insights that have propelled Snapchat to the forefront of the Arab market. Discover how this platform has become a hub for meaningful connections, where traditions are cherished, and stories are shared. Get ready to unlock the captivating power of Snapchat and gain valuable lessons that can elevate your social media game. 

This podcast is your ticket to uncovering the magic behind Snapchat's success and learning how you can leverage these strategies in your own social media endeavors. 

Get ready for an eye-opening journey into the Arab market's social media landscape!

Faisal Khan and Dr. James Piecowye engaged in a captivating podcast discussion about the “The role of Market Research in staying abreast with consumer trends” with Ahmed AbdelHamid, a seasoned market research and consumer intelligence professional. 

Heading an insights function of a leading brand in Kuwait for the last many years and someone redefining the boundaries of Consumer Insights in Kuwait, there is no one better placed to debunk the misconception of treating Arab countries as a homogenous entity and why Kuwait is not simply a "roll-out" market where strategies from neighbouring countries can be replicated without adaptation. 

Don’t miss this insight episode on the role of Consumer Insights and how the industry is evolving from pen and paper days to now levering AI for insights.

Faisal Khan and Dr. James Piecowye had the pleasure of hosting an engaging and thought-provoking discussion on the "Now, New, and Next of Digital Marketing in the GCC" with the brilliant Ghida Batal, Digital Marketing Head of ‘The Barn’, the in-house creative digital marketing agency of Arla. 

They dove deep into the rapidly evolving digital landscape, exploring the incredible opportunities and challenges it presents. Ghida shared invaluable insights on the power of influencer marketing and how it has reshaped the marketing game in the GCC region. They also delved into the pivotal role of data and the significance of AI-powered consumer insights in driving successful marketing campaigns.

Join this lively conversation to gain valuable insights and stay ahead in the dynamic realm of digital marketing.

We're thrilled to introduce the teaser of the Consumer Connections podcast hosted by Faisal Khan and Dr. James Piecowye, powered by Sila.