Consumer Connections

The Now, New and Next of Digital Marketing in the GCC.


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Faisal Khan and Dr. James Piecowye had the pleasure of hosting an engaging and thought-provoking discussion on the "Now, New, and Next of Digital Marketing in the GCC" with the brilliant Ghida Batal, Digital Marketing Head of ‘The Barn’, the in-house creative digital marketing agency of Arla. 

They dove deep into the rapidly evolving digital landscape, exploring the incredible opportunities and challenges it presents. Ghida shared invaluable insights on the power of influencer marketing and how it has reshaped the marketing game in the GCC region. They also delved into the pivotal role of data and the significance of AI-powered consumer insights in driving successful marketing campaigns.

Join this lively conversation to gain valuable insights and stay ahead in the dynamic realm of digital marketing.

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Consumer ConnectionsBy SilaInsights