What does it really take to create meaningful connections in B2B marketing? Adam Helweh and Michael Francisco unpack the complexities of balancing strategy, empathy, and innovation in an industry often dominated by data and processes. From breaking down silos between teams to navigating the subtleties of zero-click journeys, Michael draws on his leadership experience at Microsoft, Amazon, and GitHub to share lessons about building trust and fostering creativity. This conversation challenges traditional approaches and reveals how marketers can rethink their role—not just as storytellers but as enablers of genuine human connection.

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Can video do more than just sell? Adam Helweh and Darius Thigpen dive into how authentic storytelling and democratized video creation are transforming B2B marketing. Discover why video is the ultimate tool to build trust, empower employees, and create genuine human connections in a world where polished marketing no longer cuts it.
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Is the MQL (Marketing Qualified Lead) holding back your marketing success? In this eye-opening episode, Adam Helweh interviews Abdul Rastagar, a data-driven marketing leader with roots in life sciences and healthcare. Abdul brings a unique perspective to modern B2B marketing, challenging outdated practices and inspiring a new way of thinking about metrics, strategy, and outcomes.

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In this episode of Marketing in the Raw, Adam explores the transformative role of partnerships in marketing. Joined by Fedor Šimić, Partnerships Manager at Databox, they uncover the secrets to building lasting business relationships and the true meaning of collaborations that go beyond mere transactions.

Listen in as they discuss communication, trust, and the future of marketing partnerships, all while sharing personal stories and valuable insights that will change the way you approach your business alliances.

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In this conversation, Adam Helweh reconnects with Kyle Lacey, CMO at Jellyfish, and discusses his career journey from Brand Swag to leading marketing at high-profile tech companies like ExactTarget and Salesforce. They cover topics such as the importance of asking for what you want, the significance of managing people, and navigating career transitions. Kyle shares valuable insights into building effective marketing teams, managing personal expectations, and overcoming challenges. 

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In this captivating episode, Adam sits down with Rand Fishkin, co-founder of SparkToro and Snackbar Studio, for a candid conversation on breaking the mold in digital marketing. Rand, known for challenging conventional thinking, shares his bold perspectives on everything from big data transparency with platforms like Google and Facebook to the evolving role of AI in content creation. We explore what it takes to stay ahead in the digital marketing and dive into the mysterious world of “dark social” and its often-overlooked impact on analytics.

Whether you're curious about the future of audience intelligence or just want a fresh perspective on today’s digital challenges, Rand’s insights will give you plenty to think about. Plus, he gives us a sneak peek into his latest ventures, future plans, and even a few personal favorites that make this episode a must-listen for every marketer looking to get ahead of the curve.

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This episode features Aron Sōgi, a TikTok content creation expert whose innovative strategies redefine video marketing on social platforms. Aron has a demonstrated talent for engaging and growing his audience, sharing valuable insights into effective digital storytelling. While often linked to B2C brands, these insights can also be harnessed by B2B marketers for greater impact. We delve into his journey from novice to trend-setting influencer, uncovering the tactics behind his viral success. Tune in to discover how Aron leverages the power of TikTok to create impactful content that transcends conventional marketing approaches, offering fresh perspectives for engaging today’s digitally savvy business audience.

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In this episode, Adam Helweh interviews Sarah Lambert, VP of Marketing at InvestiFi, uncovering her fascinating approach to marketing that blends creativity, strategy, and leadership. Sarah shares her thoughts on what makes marketing tick today, offering a fresh perspective on everything from working with startups to the tools and techniques reshaping the field. Tune in to discover her unique approach to building strong teams, leading successful rebrands, and balancing short-term wins with long-term goals.

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In this episode, Adam Helweh sits down with Chuck Moxley, marketing expert and co-author of An Audience of One. Chuck shares his journey from computer science to becoming a leader in B2B SaaS marketing, including how curiosity and adaptability have been crucial in his success. Together, they explore topics like the evolution of SaaS, the challenge of cutting through the noise in today's crowded digital landscape, and how marketers can benefit from removing friction in customer experiences. Learn how ungated content boosted Chuck’s inbound demo requests by 265%, and the value of zero-click content in enhancing audience engagement.

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In this episode, Buddy Waddington explores the transformative impact of AI in marketing, highlighting Sprinklr's innovative initiatives. He discusses how generative AI revolutionizes marketers' roles, allowing them to work smarter and concentrate on strategic tasks. The conversation also addresses the crucial balance between automation and the human touch, the importance of responsible AI use, and the future of marketing in an AI-driven world. 

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