Marketing in the Raw with Adam Helweh

In this episode, Buddy Waddington explores the transformative impact of AI in marketing, highlighting Sprinklr's innovative initiatives. He discusses how generative AI revolutionizes marketers' roles, allowing them to work smarter and concentrate on strategic tasks. The conversation also addresses the crucial balance between automation and the human touch, the importance of responsible AI use, and the future of marketing in an AI-driven world. 

Talk to me:

Adam, joined by Deeanna, candidly discusses the reasons behind the podcast's hiatus and shares big news about what changes are in store for the new season of Marketing in the Raw. You don't want to miss this if you are a marketing leader and practitioner.

Karen Hayward is a seasoned marketing executive, having spent two decades at Xerox Canada as the VP of marketing.

Over the last 7 years, she's set her sights on helping mid-market companies accelerate their growth as a managing partner at Chief Outsiders where she uses her skills to pair companies with experienced fractional marketing executives. She's also the author of "Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs".

Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by [email protected] IG: @mogilla_guerrilla_beatz

Jesse Thomas is the founder of award-winning JESS3, a creative agency that specializes in data visualization. He's worked with Fortune 500 giants, media empires, and start-up power-houses with their expertise at telling good stories through visualizing data. Jesse tells me where he gets fresh ideas and shares use cases for marketing your company using interactive data.

Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by [email protected] IG: @mogilla_guerrilla_beatz

Xenia Muntean is the CEO and founder of Planable, a content review collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens and United Nations. We talk about how effective content marketing teams can produce great content.

Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by [email protected] IG: @mogilla_guerrilla_beatz

Billy Flick is a senior account director at Pinnacle where he's been helping businesses create memorable brand experiences in the physical world. In this episode, we will talk about how he's taking his know-how into the virtual world. He shares new ways that businesses are breaking out of the mold of physical events by crafting compelling branded virtual experiences.

Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by [email protected] IG: @mogilla_guerrilla_beatz

Adam talks with the wonderfully smart and funny, Kathy Klotz Guest.

Kathy Klotz-Guest is a  story-telling and creativity strategist, keynote speaker, author, and improv comedian. She shares how businesses can use humor to connect with your customers. We talk about the role of humor in marketing and the most common reason businesses fail to inject humor into their marketing.

Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by [email protected] IG: @mogilla_guerrilla_beatz

Today we get to talk with the super-smart, omnichannel expert himself, Noz Urbina. Noz is a content and customer experience consultant and co-founder of OmnichannelX where experts on content, design, governance and systems share the key elements that make or break omnichannel marketing success.

Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by [email protected] IG: @mogilla_guerrilla_beatz

Adam talks with the brilliant, Carla Johnson. Carla is a storyteller, speaker, prolific author, and an expert in customer experience, story-telling, and content strategy. She gives us a taste of her wonderful new book called "RE:Think Innovation: How the world’s most prolific innovators come up with great ideas that turn into extraordinary outcomes". In this episode, she shares the key to unlocking innovation and bringing brilliant ideas to life. 

Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by [email protected] IG: @mogilla_guerrilla_beatz

In this episode, I chat with Gini Dietrich who is the CEO of Arment Dietrich and author of the book, Spin Sucks – Communication and Reputation Management in the Digital Age

Gini shares what it means to be a business leader when human things happen. She tells the story of how a major life change created unexpected challenges and how she rolled with the punches to keep her business on track and her clients happy.

Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by [email protected] IG: @mogilla_guerrilla_beatz