Episode 80: In this episode, Julia goes down the rabbit hole (or rabbit trail?) on why she loves Liberty Mutual’s “Research Shows…” commercials and whether or not the “research” actually checks out!

Episode 79: Julia chats with Brooke Greening, a StoryBrand guide and co-owner of Building Momentum Resources, about marketing and sales: how do they differ from each other, why businesses need both as part of their overall strategy, and how to use them to connect with your customers.

Episode 78: It happens to the best of us—sometimes, it’s hard to feel creative or think of your next great idea. In this episode, Julia shares some ways that help inspire new ideas. It may seem contradictory, but tune in to see how she both consumes less and consumes more to be more creative!

Episode 77: Julia chats with Erin Gallagher, whose #hypewoman post went viral after the 2023 Golden Globes. In this episode, Julia and Erin discuss what we can learn about leaning into our own successes as women while supporting and celebrating other women doing the same.

Episode 76: Organic posts, boosted posts, paid ads—oh my! Julia provides an overview of these different ways you can strategize on social media: how to figure out when to invest in paid posts, the difference between boosted posts and ads, and why you should never stop posting organic posts.

Episode 75: Julia chats with fellow StoryBrand guide, Tami Enfield, about their experiences running social media companies. They also dive into why people are intimidated or overwhelmed to run their own social media accounts and how to use social media to achieve specific goals for your business!

Episode 74: In this episode, Julia talks about what #hashtagholidays are and how you can use them creatively and effectively for your social media marketing.

Episode 73: In this episode, Julia chats with Alexi Johnson, owner of the Cocktail Collective, whom she met at a local mixology class. Alexi shares her journey and experience as a black female business owner in Utah and what she's learned about marketing her collection of businesses.

Episode 72: Julia shares some really great content resources and tools that we use ourselves at Stratos for creating social media content. If you are DIYing your own social media, you can use all of these resources, too!

Episode 71: Julia speaks with Meg Kypena about brand archetypes: what they are, how they are different from personas, and how they're kind of like Enneagrams for businesses.