From the Ground Up

Marketing Insights for Exterior Pros


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In this From the Ground Up™ episode, Karol Weyman sits down with Rob Murray of Intrigue Media to discuss insights from 2025's shifting digital marketing landscape, from the rise of AI tools like ChatGPT to trends in sustainability and the evolving role of Google Ads. Home improvement pros will love this episode as it is packed with actionable tips to help you dominate in 2026. Learn how to refine your online presence, optimize your ad spend and stay ahead in a rapidly changing industry.

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From the Ground UpBy Heidi Ellsworth and Karol Weyman