In this episode, Kassie sits down with Amanda Wymore, the Social Media Engagement Coordinator at Plaid Swan to discuss the differences between Social Ads and Social Posts, and when to use each.

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In this episode, Kassie discusses target markets and target audiences as well as the differences between the two. 

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In this episode, Kassie sits down with Ashley Levitt, the Events and Social Media Marketing Manager at the Corridor Business Journal to discuss Corporate Event Planning.

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In this episode, Kassie and Emily turn to Plaid Swan's media buyer, Vicki Dirksen, to get her perspective on radio buying.

In Part 1 of this two-part series, Julie Hein and Steve Kane from KZIA sit down with Kassie and Emily to discuss a station's perspective on the radio buying process. In Part 2, Media Buyer Vicki Dirksen of Plaid Swan will discuss the purchasing side. 

Welcome to Plaid Swan's podcast, Marketing IRL, the podcast that takes big, sometimes complicated marketing topics and presents them in a way so you can immediately apply the information to your job or company.

This first episode isn't about marketing, but it is about the voices behind the podcast: Kassie and Emily. We are one-of-a-kind marketing enthusiasts who can't wait to share our knowledge with you. 

Please subscribe, rate and review our podcast if you love it as much as we do.

www.plaidswan.com