Remember the 1980’s movie “Field of Dreams” with Kevin Costner? He plays a farmer who is roaming out in his field one day, and he hears a voice. “Build it and he will come.” He has no idea what the voice means until he starts taking action and listening to the subsequent messages the voice gives him.

The idea of “build it and they will come” makes for a compelling movie, but it’s not true in the real world. People don’t show up just because you build something. Rather, people show up when they are interested or when they will receive something helpful or entertaining.

On this episode, you’ll discover a new way to view marketing, so you can share your work and connect with others.

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Check out my NEW book: 18 Words to Live By: A Father’s Wisdom on What Matters Most.

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