Before even creating a strategy for any types of marketing tactics, really think about your business goals and objectives.

Building out detailed buyer personas is an essential part of developing an effective marketing strategy and yet so many people skip this step.

Google analytics can be insanely overwhelming. Don't get lost in data analysis paralysis, here are the metrics you need to check out.

Thinking about hosting or participating in an event? Make sure you start planning 90 days out.

You don't actually need to pay a PR company thousands of dollars a month to have an effective PR strategy.

The right marketing tactics for your business are the ones that make you money. Duh.

You don't have to wait until you're a "big" company to get marketing help. You can hire someone RIGHT now. It just might not look like what you think.

If you are a B2C business who wants returning customers (and you should), you need to be updating your home page.

Balancing a to-do list while putting your best foot forward is truly an art. Here's my take on how to achieve a successful balance.

Today we jump into what you need to do to set up an email marketing program that delivers your business an ROI you can brag about.