Anyone who’s ever published a book knows that writing it makes up only a tiny fraction of all the work that goes into it. Becky Norwood is a CEO of “Spotlight on Your Business” agency that helps both young and established authors to promote their work and make their book launch successful.

We chatted about the common problems authors face when preparing for the launch of the new book. We also discussed a few ways to solve them! This is some of the knowledge that Becky shared:

● Most writers don’t want to spend money and time on marketing, but they have to understand that it is inevitable.

● Your new book is a business - so treat it like one!

● Planning is the key. Make sure to know your timeline!

● The timeframe of at least 3 months is required for a successful book launch, but 6 months allow more work to be done.

● Marketing doesn’t need to be all-consuming, but it does need to be consistent.

● Embrace offline promotional opportunities: speaking engagements, library meet-ups and book signings.

● Connect with others in your field.

● Reviews are paramount! There are ways to get them before the launch. Do it to generate momentum!

● A book launch is a big event, but your brand marketing should continue before, during, and after that big event.

● Your story needs to be heard. Don’t let minor challenges get in the way of that!

Check out what Becky and her team’s offerings are: https://spotlightpublishing.pro

You can also book a spot with Corine La Font on her radio show “Between The Lines”: https://wiseintro.co/corinelafont