Corine La Font, welcomed Amy Kenigsberg to the vibrant episode of Between The Lines; broadcasting from the beautiful island of Trinidad and Tobago.
With Carnival just around the corner, we dive into the exciting world of communications and the age-old question, "What's in it for me?"
- Amy, the COO and co-founder of K2 Global Communications, shared her insights on how understanding your audience's needs can transform your messaging and marketing strategies.
- We explored the importance of storytelling in communication and how it can shift the focus from a self-centered approach to one that resonates with your audience.
- Amy emphasized that effective communication is not just about selling a product; it's about building relationships and understanding the various perspectives of your customers.
- As we navigated through the nuances of corporate communications, Amy provided practical tips on how to identify your target audience and craft messages that truly connect with them.
- From utilizing persona development to embracing the human touch in business interactions, this episode is packed with valuable insights for entrepreneurs and marketers alike.
- And of course, we can't forget to sprinkle in some fun facts about Israel, where Amy currently resides, and her unique experiences living there.
Amy's Website: http://www.k2-gc.com/
Connect with Amy on LinkedIn: https://www.linkedin.com/in/amykenigsberg/
Want to catch more episodes like this on Between The Lines? https://apple.co/41DUI3g
Want to be a guest on Between The Lines? Send Corine La Font a message on PodMatch at: https://www.podmatch.com/member/betweenthelines
Leave a voice message: https://bit.ly/3FPJ5Ii
Timestamps:
00:00 - In gratitude ahead of Carnival Monday and Tuesday
03:36 - Amy Kenigsberg explains the concept of what's in it for me
09:37 - Amy speaks about product mapping
17:53 - The focus is on building relationships
20:23 - Focus on the target audience
24:14 - Paying it forward
27:48 - Amy shares why she's in Israel
33:51 - Amy Kenigsberg shares tips on messaging and marketing
Send in a voice message: https://podcasters.spotify.com/pod/show/between-the-lines-network/message
Support this podcast: https://podcasters.spotify.com/pod/show/between-the-lines-network/support
Resources:
30 Days of Holiday Book Marketing - https://bit.ly/49dbCpU
The Author’s Journey: How to Achieve Writing,Publishing, and Marketing Mastery - https://bit.ly/3DaGCNx
How To Identify Toxic Relationships and Steps to Take to Get Out of It - https://bit.ly/41DlLvH
Podcast: How to Build a Powerful Podcasting Platform - https://bit.ly/4bv0FTE
Want to be a guest on Between The Lines? Send Corine La Font a message on PodMatch at: https://www.podmatch.com/member/betweenthelines
