Great marketing isn't about sending your emails at 2:08pm on a Tuesday because you read somewhere that it's the best time to send an email. Nope. It's about zigging when everyone else is zagging. But what will it take for B2B marketers to really get out of the echo chamber? DG sits down with Brian Kardon to get find out. Brian is the CMO at Fuze, and before that he served in the same role at Lattice Engines, Eloqua, and Forrester. DG and Brian talk about whether marketers put too much stock in technology, why marketing isn’t for the lazy, why you should answer your next cold call, the benefits of the right peer group, and a lot more.