We all know marketing is important. But is your marketing positively influencing your profitability?

Often times in business we just turn things over to a marketing department and we hope for the best.

And often times marketing is filled with jargon that sounds great and impressive, but there is no direct causation to profitability.

Instead of you sitting on the outside wondering what marketing can be effective, it would be better to educate yourself so that you can create great marketing ideas that change

your bottom-line. On this episode of A New Direction, we bring back Daniel Den co-author of the book “Ideas That Influence“.

Daniel Den’s Book “Ideas That Influence: The Proven Step by Step Process for Promoting the Perfect Marketing Message to Your Most Profitable Clients” is not going to be found on Amazon or a local book store.

You must order it free from their website, Free Box Ideas That Influence Book – Daniel Den – Big Ideas (bigideasbox.com) (You pay only shipping.

I can tell you this the entire package comes with a coffee mug, ideas, the book, note pad and so much more!

If you want to change your marketing message.  If you need to know what your marketing “X” factor is.  Then just get your free box with the book, “Ideas the Influence”.

You will not regret it.

We are so grateful for the financial support of the sponsors of A New Direction.  They really do help us secure great authors, books, and distribute the show.

Please go to their websites and thank them.  Even going to their social media pages and giving them a LIKE would be awesome!

EPIC Physical Therapy is the choice of professional athletes as well as people who have been injure or recovering from surgery.

Listen even if you just want to move and feel better they can help with that too.  They have the latest equipment and technology, but perhaps their greatest asset is their people.

They have the certified staff that will design a customized treatment plan specifically for YOU.  They understand that therapy is more than physical, it is also a mental, emotional, and spiritual recovery as well.

Look if you want EPIC Relief, EPIC Recovery, and EPIC Results start with EPIC Physical Therapy – www.EPIC pt.com

Linda Craft Team, Realtors, their clients say that their customer service is “legendary” and the reason for that is because for more than 39 years they build and maintain personal relationships with their clients.

Why?  Because buying and selling of a house is a great deal more than a business transaction, it is a life altering experience.

That’s because we don’t just live in a home, some of our most significant memories will be made in that home.

Linda and her team are dedicated to taking care of your memory maker as if it were their own.

Whether you are about to purchase a new home, or sell your current home, start with the relationship legends.  Start with Linda Craft Team, Realtors – www.LindaCraft.com

Hey…do me a favor and please tell your friends to subscribe to A New Direction on their favorite podcast platform and give us a 5 star rating we are so grateful when you do!

Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction.

Maybe your wondering, “Why should I hire you as a coach”.  Well here are some things others have said about me as their coach.

I address a variety of problems for both individuals and companies. Here are some of the key areas where he provides solutions:

My aim is to enhance both personal and professional lives by providing tailored coaching and strategies that address specific needs and goals. I take a holistic approach that ensures that individuals and companies not only achieve their objectives but also sustain long-term success and well-being.

Do any of these sound like something that may benefit you?  My gift to you is Free complimentary call.  Let’s talk and see what if I am a fit for you.

Just fill out this form and let’s start talking.  Coaching Mavericks – Unlock Your Potential with Jay Izso.

My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities, we will be the most successful.

I look forward to talking with you!

Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30 day trial.

I use Audible and I love it!  I believe you will to.

Now you can get your FREE 30 day trial and other discounts by using going to www.audibletrial.com/AND

The post 9 Marketing Messages that Will Increase Profitability appeared first on Jay Izso.

There are so many marketing messages coming at us from different directions. Everyone is after our attention.

If you are an entrepreneur or small business owner, finding the right marketing message can be a tremendous challenge.

What is more if you are that small business, trying to compete with the “Kings of the Mountain”, have billions of dollars to spend on marketing you may feel overwhelming.

What can you do? How do you carve a marketing message that will make a difference.

Welcome to this episode of A New Direction Best Selling Author and Marketing Researcher and expert Daniel Den joins to help you create a marketing message that will grow your company.

Daniel Den‘s co-authored book with Pedro Superti “Ideas that Influence: The Proven Step-By-Step Process For Promoting The Perfect Marketing Message To Your Most Profitable Audiences” is an absolute necessity to every business marketing toolkit.

Ideas that Influence Start with helping us create visual of our message by calling it the “microphone message”.  That is, is your message really being heard?

Through out the entire book Daniel Den and Pedro Superti walk us through 9 pillars of marketing that will help you carve out a message that will make you stand out even among the giants of any industry.

Personally, I have found this book to be really helpful, as it helped me identify where my marketing messages were weak, and were I need to do more work in building a better message the resonates with my target audience.  Get the book, and the box set is comes with it.  Order Here:  Ideas That Influence

We at A New Direction are so grateful for the financial support of our sponsors.  Please do us a favor go to their website, LIKE their social media pages, and tell them thank you!

EPIC Physical Therapy, I use them whether it be for an injury, post surgery, every day aches and pains, and when I want to get a little more out of my body for athletics.

They are the top choice for professional athletes as well as non-athletes.

Do yourself and your recovery a favor when you are ready for EPIC Relief, EPIC Recovery, and EPIC results check out EPIC Physical Therapy www.EPICpt.com

Linda Craft Team, Realtors, for more than 39 years the choice of thousands when it comes to real estate.

And regardless of where you live you can meet with them virtually.

They have been on the cutting edge of technology helping people around the world finding the very best professionals to help sell or buy a new home.

Their clients call their customer service “legendary”.  Maybe it’s their ability to negotiate on your behalf?  Or Maybe it’s because they are relentless to find you the right home? Perhaps it’s because they know what it takes to get the most money from your home for sell?

You can find out why by going to www.LindaCraft.com

Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction.

Maybe your wondering, “Why should I hire you as a coach”.  Well here are the top 6 of the many reasons people hire me to be their coach.

Do any of these sound like something that may benefit you?  My gift to you is Free complimentary call.  Let’s talk and see what if I am a fit for you.

Just fill out this form and let’s start talking.  Coaching Mavericks – Unlock Your Potential with Jay Izso.

My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities, we will be the most successful.

I look forward to talking with you!

Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30 day trial.

I use Audible and I love it!  I believe you will to.

Now you can get your FREE 30 day trial and other discounts by using going to www.audibletrial.com/AND

The post 9 Marketing Message Pillars to Become a Market Leader appeared first on Jay Izso.

When it comes to marketing the research is clear, your best marketing is telling your authentic unique story.  Why? Because our brains are naturally wired to hear and relate to a story.  Also, because we all have one.  What is more every story is unique which means that your story becomes a differentiator when it comes to your marketing.  The question becomes how do you tell your marketing story?  Well thankfully the founder, CEO and Chief Storyteller of WordWrite PR Paul Furiga returns again on this episode of A New Direction to talk and walk you through how to tell your marketing story that will lead to more clients, more business, more profit and greater success.

Paul Furiga will discuss the “5 Pillars than support your story”  Then he moves us to finding your story “archetype”.  That is are you the “wise sage”, maybe the “outlaw”, the “jester”, the “hero” or maybe someone else.  And then he moves us through how to ensure it’s authentic, it is told by the right people to the right audience.  Then as we move along in the show we talk about the difference of telling a story if you are B2B or B2C and considerations of a product or service.  And all of this can be found in Paul Furiga’s insightful marketing book “Finding Your Capital S Story: Why your Story Drives your Brand“.  Get your Copy Today.

Please say thank you to the sponsors of A New Direction:

EPIC Physical Therapy, the therapists of those who just want to move and feel better, or post surgery, or overcoming an injury, or young athletes to professional athletes.  EPIC PT has the bleeding edge equipment to help you achieve your physical goals, and the certified staff to ensure you are getting the latest treatment, individualized and customized to you!  They recognize that your needs and goals are unique so they want to make sure the program they put together is as unique as you are.  So if you are ready for EPIC relief, EPIC recover, and EPIC results, contact the professionals at EPIC Physical Therapy… www.EPICpt.com

Linda Craft & Team, Realtors, for more than 35 years they have been helping people with their home buying and selling needs around the world and locally in the Research Triangle Park of North Carolina.  Their customers call them the “Legends of Customer Service”…why?  Because Linda Craft and her team believe that the relationship is the most important part of the home buying and selling process.  Because after all your home is about your memories not the bricks and mortar.  Learn more by going to www.LindaCraft.com

The post Crafting Your Marketing Story for Greater Success – Paul Furiga Part 2 appeared first on Jay Izso.

We all love a good story.  In fact, we watch movies and TV shows because we love the storytelling that happens with in them.  But some how in business we get a disconnect between storytelling and our brand.  Sure we will spend tons of money on marketing, believing that it is making a difference.  But we are perhaps missing the greatest marketing advantage each of us have…and that is telling your story…your unique story that could be resonating with more potential customers and clients.  The fact is you need more than marketing you need storytelling of your brand.  And on this episode of A New Direction with have one the leading experts in brand storytelling Paul Furiga of WordWrite.  Who is going to help us navigate the waters of marketing and storytelling.

Paul Furiga’s book is entitled, “Finding Your Capital S Story: Why your Story Drives your Brand “ Takes you and your business on a journey understanding the research and history of how storytelling is scientifically, biologically, and historically the best marketing you have available to you that you probably are not using.  Finding Your Capital S Story then takes you through all the elements necessary to develop your own story and how to start crafting your unique authentic story so that you can differentiate yourself in the market from your competitors.  Finding Your Capital S Story also includes how to tell your story whether you are B2B or B2C, Product or Service and how Social Media plays a vital role in telling your story.

Please thank the awesome sponsors of A New Direction for their financial support.

Epic Physical Therapy, whether you just want to move better, are recovering from an injury or surgery or you are an elite athlete who wants to perform at your best.  The certified staff coupled with the state of the art therapy equipment will customize a treatment program to meet your individual needs.  From getting better fitness to recovery to elite performance if you want EPIC Relief, EPIC Recovery, and EPIC Results, head on over to www.EPICpt.com

Linda Craft & Team, Realtors for 35 years they have been helping people all over the world meet their dreams when it comes to their home.  Whether it is buying a new home where new memories are created, or selling a home to downsize or move to a bigger place because you have expanded, the experts at Linda Craft & Team, would like to show you why their clients say their customer service is “legendary”.  Just click on www.LindaCraft.com to learn more.

Do you feel a little stuck in your business or your life.  Perhaps you are experiencing some rejection and are having problems getting motivated to make the next call.  Maybe you just feel a like you just cannot get tot eh next level?  That’s where Coaching Mavericks can help you.  We specialize in helping people get unstuck from where they are not so they can achieve at the highest level.  When you are ready to get back up and move forward to greater success contact Coaching Mavericks.  www.coachingmavericks.com

The post Storytelling Your Brand for Greater Profit – Paul Furiga appeared first on Jay Izso.

Regardless of what you do in business it all really comes down to one word…communication.  If you are trying to employ your team to do more, it’s communication.  If you want to overcome a crisis, it’s communication.  If you want people to buy your product or service it’s…wait for it…communication.  I think we all know that this is ultimately true, but how much do you really know about being able to communicate your message effectively?  Well in this episode of A New Direction we have a gift for you in Matthew Moseley, communications strategist.  He has worked in the intersection of public policy, business, and government for decades.

Matthew Moseley’s book Ignition: Superior Communication Strategies for Creating Stronger Connections is nothing short of powerful!  This is one of those books where Matthew pulls the curtain back and shows you how to carve a message that not only resonates with people you are trying to communicate to, but can also create a movement in the process.  Ignition is in my opinion the most strategic, honest, practical communications book on the market.  Get your pens, pencils, recording devices ready, because you are going to want to hold on to every word Matthew Moseley is going to say to help you and your message.  Ready. Set.  Ignition.

Please, please, reach out to our awesome sponsors of A New Direction.  Tell them you heard them on the show.  Better yet, use their services or recommend them to others.

Thank you to our sponsors!  Epic Physical Therapy.  Whether you just wan to move and feel better, have been injured, or you are a professional athlete or anywhere in between Epic Physical Therapy offers the latest in cutting edge equipment and the certified staff with the latest therapeutic techniques to help get your body and you back to where you want to be.  Don’t waste another day, get EPIC Relief, EPIC Recovery, Get EPIC Results, Get EPIC Physical Therapy!  Go to www.EPICpt.com

Linda Craft and Team, Realtors they not only sponsor A New Direction, but they are also a corporate sponsor of the Carolina Hurricanes NHL hockey team.  Linda built her business in 1985 one relationship at a time, and her team and her continue to do the same things she did 35 years ago and provide personalized legendary customer service.  They can help you regardless of where you live.  Check them out by going to www.LindaCraft.com

The post Communication, Marketing and Your Message: Ignition – Matthew Moseley appeared first on Jay Izso.

If you are starting your own business or you have been in business for a period of time you need to check in with your branding.  When it comes to business branding is everything.  Branding is not so much about what you say it is…branding is what your customers say you are.  So here is the question:  “What do your customers say about your brand?”  Have you literally asked them?  Or are you like the majority of business owners who just assume they know how the customer feels about your brand.  Branding is going to happen whether you are intentional or not.  One wrong incident with the wrong influential customer and your branding is going to go down a wrong direction.  It is best to be intentional about your brand.  If there is someone who knows how to overcome all the obstacles when it comes to branding it is The Tattooed Millionaire Sean Dowdell founder of Club Tattoo and he joins us on this episode of A New Direction.

Sean Dowdell and his wife Thora have written Brand Renegades which is not only a phenomenal story of success when it comes to entrepreneurship, but also weaves great practical wisdom that any business can use to build their brand and grow their business.   Upon request from several listeners we spend a great deal of time talking about how to have the right business partner, and avoid the wrong business partner.  We also dig into the customer perception and developing your niche and passion.  Brand Renegades is a book that you will want to have on your shelf.  It will be a great reference tool and also it will inspire you to know that in your ups and downs of being an entrepreneur you are not alone.  You can learn more about Sean and Thora by going to Club Tattoo.

Please Reach OUT and Thank our sponsors who support A New Directoin

EPIC Physical Therapy.   There are a number of physical therapy places.  And I have been to several, but I have yet to find one where both the professional athlete and the people like you and I can go and get the best treatment plan that will get us back doing before our injury.  EPIC PT is the only place I will go.  It is because they have everything from rehabilitation after major surgery to working with better nutrition.  They have the latest in cutting edge equipment and their certified staff of therapists are second to none.  Epic Recovery.  Epic results.  Check out EPIC Physical Therapy at www.EPICpt.com

AND

Linda Craft & Team, Realtors is located at 7300 Six Forks Road in Raleigh North Carolina, they have been serving the Research Triangle Park area for 35 years.  In that time Linda created a culture of “Legendary Customer Service”.  It is not a slogan it is part of their DNA.  And in that time they have developed relationships with the world’s leading real estate professionals to help you find the best professional to help you sell your home or buy your next one.  Why not head on over to the “Legends” Linda Craft & Team, REALTORS www.LindaCraft.com

The post Branding, Marketing, Partnerships and Business – Branding Renegades – Sean Dowdell appeared first on Jay Izso.

As an entrepreneur we typically are idea people.  Some of us are sales people, but it seems like the more entrepreneurs I interview the more I see their creative side than their sales side.  Sometimes it appears to be an attitude of, “if I build it, they will come”.  The truth is many entrepreneur types not only have a problem with selling they have a problem with sales people in general.  And sometimes with good cause.  For example, have you heard sales people use the word “leads” to refer to human beings.  It is a label.  And as we know about labels when we place a label on a person we change them from a human to a “thing”.

The fact is entrepreneurs need to wear may hats.  They are the CEO, the marketer, the sales person, the negotiator, the HR department, the book keeper, and so many roles.  Sometimes it is difficult to prioritize and know what is important.  Many times our emotions and lack of skills and knowledge can get in the way of our own productivity and profitability.  In this episode of A New Direction After Party (chats after the show is over), Steve Brown author of  The Golden Toilet helps us figure out some of our own thoughts and beliefs that come with being an entrepreneur.

The book “The Golden Toilet is full of great information for not only the entrepreneur, but also for the sales person, the marketing person, the manager, the CEO and anyone who has a desire to make your way in the right way.  Steve Brown having been with us before has become one of the most listened to guests on the show and The Golden Toilet is a book that you should read as part of your 2021 goals for growth.

Please reach out to the sponsors of A New Direction and thank them for their financial support!

EPIC Physical Therapy is where I go when I am injured, or just want to feel better for my aches and pains.  But you know who else uses EPIC pt?  Professional Athletes and Athletes of all ages.  They have the cutting edge equipment combined with the superior knowledge to customize a treatment program for you!  When you are ready for EPIC Relief, EPIC Recovery, and EPIC Results head on over to EPIC Physical Therapy – www.EPICpt.com

Linda Craft & Team, Realtors, for 35 years Linda has been building relationships with people one person at a time.  And today she and her team are still building real lasting relationships with her clients.  They fully understand that the power of the home you own is the memories you make in your home.  While you may forget the details of the construction of the home, you will never forget all the significant events that made an impact on your life.  It is that dedication to relationships with her clients that continue to keep her at the top of the real estate charts, why her clients refer her and her team, and why they say LCT has “Legendary Customer Service”.  Why not check out the Legends of relationship….go to www.LindaCraft.com

The post Sales, Marketing and the Entrepreneur – Steve Brown – The Golden Toilet appeared first on Jay Izso.

“Build me a website, that’s what we need to have a successful business”.  Then what happens?  They continue to spend money on website design, SEO,  and other IT initiatives only to do one thing…run out of money.  That marketing philosophy is the “if we build it, they will come”.  Like something out of the movie “Field of Dreams”.  The only thing you get from that strategy is an endless black hole of pouring money into a tool that never produces the return on investment that you hoped.  And There must be a better way!  And there is!  In this episode of A New Direction meet Steve Brown.  He has been changing the thinking of entrepreneurs all over the world, and helping them develop a “GrowthStack” system that will fundamentally change the way you spend your money on marketing and the way you are thinking about it.

Steve Brown has written a fun, edutaining book entitled, “The Golden Toilet: Stop Flushing Your Marketing Budget into Your Website and Build a System that Grows Your Business”.  The book is funny, but it makes a huge point.  You need to have a system made up of four priorities:  Clear Messaging, Marketing Automation, Sales Automation, and Strategic Campaigns.  Steve explores each of these areas, uncovers the traditional mistakes that businesses often make, what to do instead, and offers a wealth of successful insights that will change the way you do business and become more profitable.   The Golden Toilet is not an anti-website book.  It is a book filled with alternatives that will help you become more empathetic toward your customer, relate to them, maintain them over time, and create loyal fans that come back for more and will tell their friends.  Now what business doesn’t want that?

Please reach out and like A New Direction sponsors Facebook Pages:

EPIC Physical Therapy – www.EPICpt.com

EPIC PT Facebook Page – Click Here

and

Linda Craft & Team, Realtors –www.LindaCraft.com

Linda Craft & Team Facebook Page – Click Here

Also please support our combat veterans!  The All Secure Foundation is an organization that we at A New Direction are proud to support financially and vocally.  Check out this video:

The post Stop Flushing Your Marketing Budget Down the Tech Toilet – Steve Brown appeared first on Jay Izso.

Stories are powerful.  They improve our learning.  They help us to understand and remember things and events we may not ordinarily not remember.  Stories affect our brain chemistry, they manufacture emotions that help us relate not only to the parts of the story, but also to the person telling the story.

Matthew Luhn joins A New Direction with his latest book The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond.   

Matthew is known for being the youngest animator for the ever popular Simpson’s TV show.  He also was part of the beginning of Pixar and helped developed the stories for Toy Story movies, Finding Nemo, Monsters University, Cars, and more!  In this episode of A New Direction Matthew walks us through how creating a story can transform your business and you.

Matthew even shares a personal story of how he was able to use a story to leverage keeping the family toy store in a prime location in San Francisco.  The Best Story Wins is a great read, not long but as Matt describes it contains all “the nuts and bolts” you need to create a great story, develop characters, defeat your villains and create your own heroes!  Matthew and I even discuss how authentic story telling can lead to trust in your business.  You don’t want to miss it!

Thank you to our sponsors Enlign Business Brokers and Advisors, known through the world as the leading experts in helping you sell your business find out why literally thousands of people have used Enlign Business Brokers and Advisors to sell their business or buy one.  Learn more by going to www.ENLIGN.com

Thank you to Linda Craft & Team, REALTORS  located in the greater Raleigh, Durham, Chapel Hill, Research Triangle Park Area, they can help you find the best real estate expert anywhere in the world to help you sell or buy your next home.  Discover why they are know for their Legendary Customer Service by going to www.LindaCraft.com.

This week’s t-shirt shout out goes to The Stockyard Cafe.  Located at 636 East 1st Street in Wahoo, Nebraska.  The Stockyard Cafe is know for their great breakfasts, interesting conversations and a great cup of coffee.  If you are any where near the area, it is a must stop to get yourself an old fashioned delicious country breakfast.

The post The Best Story Wins – Leveraging Hollywood Storytelling for Your Business and Beyond – Matt Luhn appeared first on Jay Izso.

Episode 34 of A New Direction is totally focused on you and your mission. How are you right now in the four areas of your life? The physical, the mental, the emotional, and the spiritual?

Matthew Luhn wrote a book entitled “The Best Story Wins” in his book he makes a statement that I pose to you as a question. The statement is in Jay Izso paraphrase, “Your mission statement should be felt not just said”. So we ask the question of our audience, “what is your mission”, “is it something that you just say, or is it felt by others”, and “what do you need to do to change it”?

Guests interacted from my Facebook Live channel like we do every Thursday at 2 pm EST. We get some great interaction and generate some great questions and ideas.

As we say every week, thank you to our sponsor partner Enlign Business Brokers and Advisors. We certainly appreciate them and as I ask you every week please let them know you heard them on A New Direction with Jay Izso.

ENLIGN Business Brokers and Advisors have helped literally thousands of clients in the sale and purchase of businesses. When it’s time to sell your business contact the professionals at ENLIGN Business Brokers and Advisors. Learn more online at ENLIGN.com

The post Checking in on You and Your Mission appeared first on Jay Izso.