In this episode, we talk about taking the leap of faith of starting your own business as a student, or newly graduated student, and how to balance such a task with your other commitments. Hear the two Copenhagen Business School and MarketingLab alumni Mathias and Frederik tell us the founding story of Temply and share more about their entrepreneurial journey.

In this episode, Steen Rasmussen, Co-founder of IIH Nordic and, Bob Moesta, President & CEO of The ReWired Group are discussing their perspectives on the importance of changing the mentality of marketing. People don’t buy a product, they hire it to do a job. By realizing how marketing is actually about building relationships and helping the customers to find a solution to their problems you can help them decide to buy by supporting their individual customer journey.

Join Carl Lager, Growth Manager at the Swedish insurance company Hedvig, and Mogens Bjerre, widely published scholar and professor at Copenhagen Business School, in their discussion on brand management within the insurance industry. This podcast takes you through digital brand management, how to earn your customers' loyalty, and the expected shift from pain focus to gain focus within marketing and sales the coming years.